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Marketing Education Review Volume 11, 2001 - Issue 1
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Original Articles

To What Extent Are Principles of Marketing Students Market Oriented? The Review Category: Marketing Education

Richard M. Dailey
&
Joon Seok Kim
Pages 57-72 | Published online: 09 Oct 2015

Citations (9)

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Read on this site (3)

Scott R. Swanson. (2019) THE DEFINING DOZEN: UNDERGRADUATE STUDENTS PRECONCEIVED VIEWS OF MARKETING. Marketing Education Review 29:1, pages 3-16.
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Tony Woodall & Stephen Swailes. (2009) Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’. Journal of Strategic Marketing 17:5, pages 345-364.
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Debra A. Laverie, Sreedhar Madhavaram & Robert E. McDonald. (2008) Developing a Learning Orientation: The Role of Team-Based Active Learning. Marketing Education Review 18:3, pages 37-51.
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Articles from other publishers (6)

Tony Woodall, Christopher Pich, Guja Armannsdottir, Seamus Allison, Richard Howarth & Mojtaba Poorrezaei. (2022) To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior 135, pages 103716.
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Steven A. TaylorGary L. Hunter, Horace Melton & Stephen A. Goodwin. (2011) Student Engagement and Marketing Classes. Journal of Marketing Education 33:1, pages 73-92.
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Alexander Haas. (2008) Kundenorientierung von Mitarbeitern: Forschungsstand und -perspektivenCustomer orientation of employees: Review and research suggestions. Zeitschrift für Betriebswirtschaft 78:10, pages 1061-1100.
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Arie Maharshak & David Pundak. (2006) Marketing Principles and the Pre-existing Attitudes. Marketing Principles and the Pre-existing Attitudes.
A. Michael Knemeyer & Paul R. Murphy. (2004) Promoting the value of logistics to future business leaders. International Journal of Physical Distribution & Logistics Management 34:10, pages 775-792.
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Linda Ferrell & Gabriel Gonzalez. (2016) Beliefs and Expectations of Principles of Marketing Students. Journal of Marketing Education 26:2, pages 116-122.
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