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Marketing Education Review Volume 12, 2002 - Issue 3
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Articles

Integrating Internet Technology in Marketing Research Education

Naresh K. Malhotra
,
Ashutosh Dixit
&
Can Uslay
Pages 25-34 | Published online: 09 Oct 2015

Citations (12)

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Read on this site (9)

Sanjeev Verma, Neha Yadav & Rekha Chikhalkar. (2023) An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation. Journal of Marketing Communications 29:3, pages 211-237.
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Sydney Chinchanachokchai & James McKelvey. (2023) TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS. Marketing Education Review 33:2, pages 125-129.
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Kellilynn M. Frias & Deidre Popovich. (2020) An experiential approach to teaching mixed methods research. Journal of Education for Business 95:3, pages 193-205.
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Jennifer Zarzosa. (2018) ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE. Marketing Education Review 28:2, pages 120-125.
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Gopala Ganesh, Audhesh Paswan & Qin Sun. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review 25:2, pages 67-81.
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Qin Sun & Gopala Ganesh. (2014) Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness. Journal of Education for Business 89:7, pages 337-345.
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Debra Zahay & Elisa Fredricks. (2009) Pocasting to Improve Delivery of a Project-Based Internet Marketing Course. Marketing Education Review 19:1, pages 57-63.
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Chad R. Allred & Michael J. Swenson. (2006) Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model. Marketing Education Review 16:1, pages 15-21.
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Angeline G. Close, Ashutosh Dixit & Naresh K. Malhotra. (2005) Chalkboards to Cybercourses: The Internet and Marketing Education. Marketing Education Review 15:2, pages 81-94.
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Articles from other publishers (3)

Cavide DEMİRCİ & Ahmet GÜVEN. (2023) The Relationship between Teachers' Attitudes Regarding the Use of Technology in Lessons and Lifelong Learning. Osmangazi Journal of Educational Research.
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Naresh K. Malhotra, Mark Peterson & Can Uslay. (2006) Helping marketing research earn a seat at the table for decision‐making. European Business Review 18:4, pages 294-306.
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Neil Granitz & Paul Hugstad. (2016) Creating and Diffusing a Technology Champion Course. Journal of Marketing Education 26:3, pages 208-225.
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