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Pallab Paul & Kausiki Mukhopadhyay. (2022) MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS. Marketing Education Review 32:4, pages 357-367.
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Purvi Shah, Debra A. Laverie & Sreedhar Madhavaram. (2020) SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC. Marketing Education Review 30:4, pages 208-224.
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Charles J. Fornaciari, J. B. Arbaugh, Carlos J. Asarta, Regina F. Bento, Alvin Hwang & Kathy Lund Dean. (2017) Key institutions in business and management education research. Journal of Education for Business 92:5, pages 220-229.
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Stacey A. Morrison, Amanda J. Blair, Kylie L. McMullan & Andrew Flostrand. (2017) Shaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review. Marketing Education Review 27:1, pages 2-14.
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StephenF. Pirog III. (2010) Promoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise. Marketing Education Review 20:3, pages 249-254.
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AveryM. Abernethy & Daniel Padgett. (2010) Grandma Never Dies During Finals: A Study of Makeup Exams. Marketing Education Review 20:2, pages 103-114.
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Rolph E. Anderson, Andrea L. Dixon, Eli Jones, Mark W. Johnston, Raymond W. LaForge, Greg W. Marshall & John F. Tanner$suffix/text()$suffix/text(). (2005) The Scholarship of Teaching in Sales Education. Marketing Education Review 15:2, pages 1-10.
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Gabriel R. Gonzalez, Thomas N. Ingram, Raymond W. LaForge & Thomas W. Leigh. (2004) Social Capital: Building an Effective Learning Environment in Marketing Classes. Marketing Education Review 14:2, pages 1-8.
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Articles from other publishers (9)
Alvin Hwang, J.B. Arbaugh, Regina F. Bento, Carlos J. Asarta & Charles J. Fornaciari. (2019) What causes a Business and Management Education article to be cited: Article, author, or journal?. The International Journal of Management Education 17:1, pages 139-150.
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Tania von der Heidt. (2021) A Scholarship Approach to Embedding Creativity and Sustainability in Marketing Principles Curriculum. Australasian Marketing Journal 26:2, pages 99-115.
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Brian Handley, Tekle Shanka & Fazlul K. Rabbanee. (2017) From resentment to excitement – Australasian students’ perception towards a sales career. Asia Pacific Journal of Marketing and Logistics 29:5, pages 1178-1197.
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J. B. Arbaugh, Carlos J. Asarta, Alvin Hwang, Charles J. Fornaciari, Regina F. Bento & Kathy Lund Dean. (2017) Key Authors in Business and Management Education Research: Productivity, Topics, and Future Directions. Decision Sciences Journal of Innovative Education 15:3, pages 268-302.
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Richard A. Rocco & D. Joel Whalen. (2014)
Teaching
Yes, And
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Shannon Cummins, James W. Peltier, Robert Erffmeyer & Joel Whalen. (2013) A Critical Review of the Literature for Sales Educators. Journal of Marketing Education 35:1, pages 68-78.
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Deborah M. Gray, James W. Peltier & John A. Schibrowsky. (2012)
The
Journal of Marketing Education
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Avery M. Abernethy & Daniel Padgett. (2011) A Decade of Scholarship in Marketing Education. Journal of Marketing Education 33:3, pages 326-336.
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