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Marketing Education Review Volume 15, 2005 - Issue 2
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Original Articles

Stranger in a Strange Land: Using International Student Experiences to Teach Adaptation in Global Marketing

Catharine Curran-Kelly
Pages 55-58 | Published online: 09 Oct 2015

Citations (8)

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Read on this site (6)

Kathleen J. Barnes, George E. Smith & Olivia Hernández-Pozas. (2017) What’s Your CQ? A Framework to Assess and Develop Individual Student Cultural Intelligence. Organization Management Journal 14:1, pages 34-44.
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Mark Peterson. (2014) Interviewing International Students to Understand the Process of Expatriate Acculturation. Marketing Education Review 24:1, pages 59-62.
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NewellD. Wright & Irvine Clarke. (2010) Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program. Marketing Education Review 20:2, pages 149-162.
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Jung E. Ha-Brookshire & Emily Stoll. (2009) Teaching Global Business Using a Live Reporter in a Foreign Country: An Alternative to Study Abroad. Marketing Education Review 19:3, pages 17-23.
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Caroline Lego Muñoz, Natalie T. Wood & Helene Cherrier. (2006) It's a Small World after All: Cross-Cultural Collaborative Exercises. Marketing Education Review 16:1, pages 53-57.
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Linda Ferrell & Mark A Buchanan. (2006) Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics. Marketing Education Review 16:1, pages 47-51.
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Articles from other publishers (2)

Anu Helkkula. (2011) Characterising the concept of service experience. Journal of Service Management 22:3, pages 367-389.
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Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
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