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Original Articles

Value Perceptions and Retention of Textbooks among Marketing and Other Business Majors

Pages 71-79 | Published online: 09 Oct 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Neil Granitz, Chiranjeev Kohli & Matthew P. Lancellotti. (2021) Textbooks for the YouTube generation? A case study on the shift from text to video. Journal of Education for Business 96:5, pages 299-307.
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Stavros Kalafatis & Lesley Ledden. (2013) Carry-over effects in perceptions of educational value. Studies in Higher Education 38:10, pages 1540-1561.
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Matthias Bösch & Martin Moog. (2013) The Rotation Problem and Tropical Deforestation in Forest Economic Textbooks: A Comparative Review. Journal of Sustainable Forestry 32:5, pages 512-526.
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Lesley Ledden, StavrosP. Kalafatis & Alex Mathioudakis. (2011) The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination. Journal of Marketing Management 27:11-12, pages 1232-1260.
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Klaus Backhaus, Bastian Mell & Tatjana Sabel. (2007) Business-to-Business Marketing Textbooks: A Comparative Review. Journal of Business-to-Business Marketing 14:4, pages 11-65.
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Articles from other publishers (12)

Manuel Antonio Rivera, Kevin S. Murphy & Jalayer Khalilzadeh. (2018) Globalization of workforce. Journal of Hospitality and Tourism Technology 9:3, pages 314-337.
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The Ninh Nguyen, Viet Thao Tran, Hien Anh Nguyen, Lan Phuong Bui & Phuong Linh Dang. (2018) Evaluating the Benefits and Values of Textbooks: Perceptions of Vietnamese Business Students. Publishing Research Quarterly 34:3, pages 378-384.
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Thi Thu Hoai Phan, Tuan Khanh Cao, Thu Hang Hoang, Phuong Anh Vu & The Ninh Nguyen. (2017) Promoting the Purchase of Textbooks in the Vietnamese Higher Education Sector. Publishing Research Quarterly 34:1, pages 89-95.
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Kevin Murphy. (2018) The value of the Disney College Program internship and students’ loyalty intentions. Journal of Hospitality and Tourism Insights 1:1, pages 86-102.
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Luis Doña-Toledo, Teodoro Luque-Martínez & Salvador Del Barrio-García. (2017) Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. International Review on Public and Nonprofit Marketing 14:4, pages 535-565.
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W. Schlesinger, A. Cervera & H. Calderón. (2014) El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad. Revista Española de Investigación de Marketing ESIC 18:2, pages 126-139.
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Adele Berndt & Jane P. Wayland. (2014) Evaluating the readability of marketing research textbooks: an international comparison. Journal of International Education in Business 7:1, pages 47-59.
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Mario Vafeas. (2013) Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates. Journal of Marketing Education 35:3, pages 245-258.
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David Jiménez-Castillo, Raquel Sánchez-Fernández & M. Ángeles Iniesta-Bonillo. (2013) Segmenting university graduates on the basis of perceived value, image and identification. International Review on Public and Nonprofit Marketing 10:3, pages 235-252.
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Linda S. L. Lai, W. M. To, Jane W. Y. Lung & T. M. Lai. (2011) The perceived value of higher education: the voice of Chinese students. Higher Education 63:3, pages 271-287.
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Lesley Ledden & Stavros P. Kalafatis. (2010) The impact of time on perceptions of educational value. International Journal of Public Sector Management 23:2, pages 141-157.
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Lesley Ledden, Stavros P. Kalafatis & Phillip Samouel. (2007) The relationship between personal values and perceived value of education. Journal of Business Research 60:9, pages 965-974.
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