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Molly Inhofe Rapert & Amaradri Mukherjee. (2020) RETAIL SAFARI: SYSTEMATICALLY WALKING THE RETAIL STORE WITH BUYERS AND SUPPLIERS. Marketing Education Review 30:2, pages 92-97.
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Elizabeth F. Purinton & Megan M. Burke. (2020) ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING. Marketing Education Review 30:1, pages 29-42.
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Rebecca Dingus & Alex Milovic. (2019) SOMETHING OF VALUE: A VALUE PROPOSITION EXERCISE FOR THE MARKETING CLASSROOM. Marketing Education Review 29:2, pages 119-124.
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Yvette Lynne Bonaparte. (2019) Sustainable outcomes of an experiential learning project in a principles of marketing course. Journal of Global Scholars of Marketing Science 29:1, pages 7-14.
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Tracey King Schaller. (2018) FIELD LEARNING: EXPERIENTIAL LEARNING THROUGH PARTICIPANT OBSERVATION AND SELF-REFLECTION OF CONSUMER BEHAVIOR AT SPORTING EVENTS. Marketing Education Review 28:2, pages 98-103.
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Sara Liao-Troth, Stephanie P. Thomas & G. Scott Webb. (2015) Illustrating Business Marketing Concepts Through the Value Chain Game. Marketing Education Review 25:1, pages 59-64.
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BrianA. Vander Schee. (2011) Marketing Feud: An Active Learning Game of (Mis)Perception. Marketing Education Review 21:1, pages 63-68.
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TimothyR. Graeff. (2010) Strategic Teaching for Active Learning. Marketing Education Review 20:3, pages 265-278.
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BarbaraRoss Wooldridge & Ronald Kuntze. (2010) Publish or Perish and Innovative Teaching: Combining the Two to Explore Ethical Behaviors. Marketing Education Review 20:2, pages 143-148.
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Kirti Sawhney Celly. (2009) Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool. Marketing Education Review 19:1, pages 65-71.
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Metin Argan & Necip Serdar Sever. (2010) Constructs and Relationships of Edutainment Applications in Marketing Classes: How Edutainment Can be Utilized to Act as a Magnet for Choosing a Course?. Contemporary Educational Technology 1:2.
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Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
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