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Marketing Education Review Volume 16, 2006 - Issue 3
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Original Articles

The Development of a Marketing Self-Efficacy Scale: An Assessment of Reliability and Construct Validity

Carlyle Farrell
Pages 25-34 | Published online: 12 Oct 2015

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Read on this site (1)

Robert A. Peterson. (2020) Self-efficacy and personal selling: review and examination with an emphasis on sales performance. Journal of Personal Selling & Sales Management 40:1, pages 57-71.
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Articles from other publishers (4)

Thaemin Lee, Cheol Park & Jongkun Jun. 2018. Mobile Commerce. Mobile Commerce 604 624 .
Bostjan Antoncic, Jasna Auer Antoncic & Heli Marketta Aaltonen. (2016) Marketing self-efficacy and firm creation. Journal of Small Business and Enterprise Development 23:1, pages 90-104.
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Thaemin Lee, Cheol Park & Jongkun Jun. (2014) Two Faces of Mobile Shopping. International Journal of E-Business Research 10:1, pages 15-32.
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Carlos Eduardo Franco Azevedo, Leonel Gois Lima Oliveira, Márcio Moutinho Abdalla, Rafael Kuramoto Gonzalez, Agatha Justen Gonçalves Ribeiro & Michelle Moretzsohn Holperin. (2012) Por que Finanças?: Avaliando o interesse dos estudantes de graduação em Administração pela área de Finanças. RAM. Revista de Administração Mackenzie 13:6, pages 168-196.
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