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Kenneth W. Graham, Gwen Achenreiner, Maggie McDermott & Elizabeth Crosby. (2020) IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS. Marketing Education Review 30:3, pages 140-149.
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Elliott Manzon. (2020) EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD. Marketing Education Review 30:2, pages 105-111.
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Denise J. Luethge, David Raska, Bertie M. Greer & Christina O'Connor. (2016) Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business 91:4, pages 219-226.
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David Raska, EileenWeisenbach Keller & Doris Shaw. (2014) The Curriculum-Faculty-Reinforcement Alignment and Its Effect on Learning Retention of Core Marketing Concepts of Marketing Capstone Students. Marketing Education Review 24:2, pages 145-158.
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GaryR. Schirr. (2013) Community-Sourcing a New Marketing Course: Collaboration in Social Media. Marketing Education Review 23:3, pages 225-240.
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ToddJ. Bacile. (2013) The Klout Challenge: Preparing your Students for Social Media Marketing. Marketing Education Review 23:1, pages 87-92.
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David Raska, Doris Shaw & EileenWeisenbach Keller. (2012) The Web-Driven Learning Ecosystem: Its Structure and Benefits. Marketing Education Review 22:1, pages 51-60.
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Donald Sciglimpaglia & HowardR. Toole. (2009) Use of Student Field-Based Consulting in Business Education: A Comparison of American and Australian Business Schools. Journal of Education for Business 85:2, pages 68-77.
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Articles from other publishers (9)
Nikša Alfirević, Jurica Pavičić & Darko Rendulić. (2023) A Bibliometric Analysis of Public Business School Scientific Productivity and Impact in South-East Europe (2017-2021). South East European Journal of Economics and Business 18:1, pages 27-45.
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Cristian Marinaș, Simona Goia (Agoston)Ramona Igreț & Laura Marinaș. (2018) Predictors of Quality Internship Programs—The Case of Romanian Business and Administration University Education. Sustainability 10:12, pages 4741.
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Christine Ye, Jerry Van Os, Dick Chapman & Dax Jacobson. (2017) An Online Project-Based Competency Education Approach to Marketing Education. Journal of Marketing Education 39:3, pages 162-175.
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Ellen McArthur, Krzysztof Kubacki, Bo Pang & Celeste Alcaraz. (2017) The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia. Journal of Marketing Education 39:2, pages 82-93.
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David J Finch, Melanie Peacock, Nadege Levallet & William Foster. (2016) A dynamic capabilities view of employability. Education + Training 58:1, pages 61-81.
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Tanya Ruetzler, William Baker, Dennis Reynolds, Jim Taylor & Brian Allen. (2014) Perceptions of technical skills required for successful management in the hospitality industry—An exploratory study using conjoint analysis. International Journal of Hospitality Management 39, pages 157-164.
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David J. Finch, Leah K. Hamilton, Riley Baldwin & Mark Zehner. (2013) An exploratory study of factors affecting undergraduate employability. Education + Training 55:7, pages 681-704.
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Neil Wellman. (2010) The employability attributes required of new marketing graduates. Marketing Intelligence & Planning 28:7, pages 908-930.
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Frank Alpert, Joo-Gim Heaney & Kerri-Ann L. Kuhn. (2021) Internships in Marketing: Goals, Structures and Assessment – Student, Company and Academic Perspectives. Australasian Marketing Journal 17:1, pages 36-45.
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