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Marketing Education Review Volume 17, 2007 - Issue 1: Teaching Innovations in Marketing
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Original Articles

Setting the Stage for Active Learning: An Interactive Marketing Class Activity

Brian A. Vander Schee
Pages 63-67 | Published online: 09 Oct 2015

Citations (14)

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Read on this site (8)

Rebecca A. VanMeter & Brian A. Vander Schee. (2021) MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING. Marketing Education Review 31:2, pages 111-118.
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Qin Sun, Thomas J. Norman & Yann Abdourazakou. (2018) Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness. Journal of Education for Business 93:7, pages 323-331.
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Danny C Upshaw$suffix/text()$suffix/text(), Marcia Hardy & Phil Habig. (2018) PROJECTIVE RESEARCH: USING THE PAST TO TEACH IN THE PRESENT. Marketing Education Review 28:2, pages 115-119.
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Elliott Manzon. (2017) Creating Student Engagement: The Kickstarter Active Learning Project. Marketing Education Review 27:2, pages 115-118.
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Seung Hwan (Mark) Lee & K. Douglas Hoffman. (2016) Wrap-Attack Pack: Product Packaging Exercise. Marketing Education Review 26:1, pages 14-19.
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GregoryS. Black, ClaytonL. Daughtrey & JeffreyS. Lewis. (2014) The Importance of Course Design on Classroom Performance of Marketing Students. Marketing Education Review 24:3, pages 213-226.
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TimothyR. Graeff. (2010) Strategic Teaching for Active Learning. Marketing Education Review 20:3, pages 265-278.
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John P. Workman$suffix/text()$suffix/text(). (2008) Wikis in the Classroom: Opportunities and Challenges. Marketing Education Review 18:1, pages 19-24.
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Articles from other publishers (6)

Surabhi Koul & Sahil Singh Jasrotia. (2021) Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students. Journal of Education, pages 002205742110386.
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Gwen Noteborn, Amber Dailey-Hebert, Katerina Bohle Carbonell & Wim Gijselaers. (2014) Essential knowledge for academic performance: Educating in the virtual world to promote active learning. Teaching and Teacher Education 37, pages 217-234.
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Kirsi Kettula & Sami Berghäll. (2013) Drama-based role-play: a tool to supplement work-based learning in higher education. Journal of Workplace Learning 25:8, pages 556-575.
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Brian A. Vander Schee. (2012) The Influence of New Product Characteristics on Rate of Adoption. Journal of Marketing Education 34:3, pages 251-264.
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Metin Argan & Necip Serdar Sever. (2010) Constructs and Relationships of Edutainment Applications in Marketing Classes: How Edutainment Can be Utilized to Act as a Magnet for Choosing a Course?. Contemporary Educational Technology 1:2.
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Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
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