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Marketing Education Review Volume 18, 2008 - Issue 3
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Original Articles

The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?

James A. Muncy
Pages 15-23 | Published online: 09 Oct 2015

Citations (9)

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Read on this site (5)

Gauri Kulkarni & Gema Vinuales. (2020) THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES. Marketing Education Review 30:4, pages 225-235.
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Jing (Bill) Xu, Ada Lo & Joey Wu. (2018) Are students customers? Tourism and hospitality students’ evaluation of their higher education experience. Journal of Teaching in Travel & Tourism 18:3, pages 236-258.
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Riina Koris, Anders Örtenblad, Katri Kerem & Triinu Ojala. (2015) Student-customer orientation at a higher education institution: the perspective of undergraduate business students. Journal of Marketing for Higher Education 25:1, pages 29-44.
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Adam Nguyen & Joseph Rosetti. (2013) Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. Journal of Marketing for Higher Education 23:2, pages 155-174.
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Abby Cathcart & Larry Neale. (2012) Using Technology to Facilitate Grading Consistency in Large Classes. Marketing Education Review 22:1, pages 11-14.
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Articles from other publishers (4)

Syed Ali Raza, Wasim Qazi, Komal Akram Khan & Syed Mir Muhammad Shah. (2021) Student as customer concept: an approach to determine Pakistani students' preferences as customers while studying at private universities. International Journal of Educational Management 35:2, pages 513-531.
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Bassem E. Maamari & Joelle F. Majdalani. (2019) The effect of highly emotionally intelligent teachers on their students’ satisfaction. International Journal of Educational Management 33:1, pages 179-193.
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Jakob Braun & Mohammadali Zolfagharian. (2016) Student Participation in Academic Advising: Propensity, Behavior, Attribution and Satisfaction. Research in Higher Education 57:8, pages 968-989.
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Riina Koris & Petri Nokelainen. (2015) The student-customer orientation questionnaire (SCOQ). International Journal of Educational Management 29:1, pages 115-138.
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