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Marketing Education Review Volume 28, 2018 - Issue 1
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Original Articles

A Progressive Approach to Teaching Analytics in the Marketing Curriculum

Yiyuan LiuDepartment of Business, Accounting and Economics, Otterbein University, Westerville, OH43081USACorrespondence[email protected]
&
Michael A. LevinDepartment of Business, Accounting and Economics, Otterbein University, Westerville, OH43081USA
Pages 14-27 | Published online: 17 Jan 2018

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Ann Veeck, Zahir A. Quareshi, Kelley O’Reilly, Alhassan G. Mumuni, Amy MacMillan, Zahida Luqmani, Mushtaq Luqmani & Hu Xie. (2023) INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS. Marketing Education Review 33:3, pages 211-225.
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Samer Elhajjar & Shaheen Borna. (2023) BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES. Marketing Education Review 33:3, pages 190-210.
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Michael Levin & Yiyuan Liu. (2022) Teaching R-A theory to develop future business practitioners’ decision making skills. Journal of Marketing Theory and Practice 30:4, pages 542-554.
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Julie Szendrey. (2022) VITA in a marketing research course: It’s not just for accounting students anymore. Journal of Education for Business 97:6, pages 419-427.
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Debra Zahay, Wesley A. Pollitte, Brooke Reavey & Antonio Alvarado. (2022) AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN. Marketing Education Review 32:3, pages 205-223.
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Haoqiang Jiang & Catherine Chen. (2022) Data Science Skills and Graduate Certificates: A Quantitative Text Analysis. Journal of Computer Information Systems 62:3, pages 463-479.
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Daniel Adomako Asamoah. (2021) Utilizing a Simulation Approach for Data Analytics Pedagogy. Journal of Computer Information Systems 61:6, pages 581-591.
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Darrell E. Bartholomew, C. M. Newman & L. M. Newman. (2021) A SNAPSHOT OF THE MARKETING CAPSTONE COURSE AT U.S.-BASED AACSB SCHOOLS. Marketing Education Review 31:1, pages 26-40.
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Samer Elhajjar, Scarlett Karam & Shaheen Borna. (2021) ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS. Marketing Education Review 31:1, pages 2-13.
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Gauri Kulkarni & Gema Vinuales. (2020) THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES. Marketing Education Review 30:4, pages 225-235.
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Danny Weathers & Oriana Aragón. (2019) INTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES. Marketing Education Review 29:4, pages 266-282.
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