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Marketing Education Review Volume 28, 2018 - Issue 2
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Original Articles

KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES

Lora Mitchell HardingMarketing, Jack C. Massey College of Business, Belmont University, Nashville, TN, USACorrespondence[email protected]
Pages 131-135 | Published online: 02 Mar 2018

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Hiroshi Ito & Shinichi Takeuchi. (2021) Instructors’ understanding, practices, and issues regarding the use of the case method in higher education. Journal of Further and Higher Education 45:2, pages 211-225.
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Lora Mitchell Harding. (2020) PROCRASTINATING TOGETHER: FLOCKING GRADUATE STUDENTS INTO GROUPS BASED ON A SHARED PROCLIVITY TO PROCRASTINATE. Marketing Education Review 30:2, pages 112-117.
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Rebecca A. VanMeter, Stacey Schetzsle & Katharine Howie. (2019) THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES. Marketing Education Review 29:2, pages 142-146.
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