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Marketing Education Review Volume 29, 2019 - Issue 2: Teaching Innovations
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Articles

SOMETHING OF VALUE: A VALUE PROPOSITION EXERCISE FOR THE MARKETING CLASSROOM

Rebecca DingusDepartment of Marketing & Hospitality Services Administration, Central Michigan University, Mount Pleasant, Michigan, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9119-5100
ORCID Icon &
Alex MilovicDepartment of Marketing, Marquette University, Milwaukee, Wisconsin, USA
Pages 119-124 | Published online: 02 Jun 2019

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Rebecca A. VanMeter & Brian A. Vander Schee. (2021) MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING. Marketing Education Review 31:2, pages 111-118.
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Rebecca Dingus & Hulda G. Black. (2021) CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS. Marketing Education Review 31:2, pages 64-69.
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Hulda G. Black, Rebecca Dingus & Alex Milovic. (2021) FROM STUDENT TO PROFESSIONAL: TEACHING PROFESSIONALISM IN THE MARKETING CLASSROOM. Marketing Education Review 31:1, pages 41-52.
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Articles from other publishers (1)

Archita Pal Choudhury, Amit Kundu, Dev Narayan Sarkar & Arabinda Bhattacharya. (2022) Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation. Journal of Financial Services Marketing 28:1, pages 146-177.
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