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Marketing Education Review Volume 30, 2020 - Issue 1
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Regular Article

ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING

Elizabeth F. PurintonSchool of Management, Marist College, Poughkeepsie, NY, USACorrespondence[email protected]
&
Megan M. BurkeSchool of Management, Marist College, Poughkeepsie, NY, USA
Pages 29-42 | Published online: 29 Oct 2019

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Jose Saavedra Torres, Bryan T. McLeod & David M. Houghton. (2023) PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES. Marketing Education Review 33:1, pages 38-55.
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Melika Kordrostami & Victoria Seitz. (2022) FACULTY ONLINE COMPETENCE AND STUDENT AFFECTIVE ENGAGEMENT IN ONLINE LEARNING. Marketing Education Review 32:3, pages 240-254.
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Suri Weisfeld-Spolter & Cindy B. Rippé. (2022) I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS. Marketing Education Review 32:2, pages 169-176.
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Alex Milovic & Rebecca Dingus. (2021) HOW TO NOT DISAPPEAR COMPLETELY: USING VIDEO-BASED DISCUSSIONS TO ENHANCE STUDENT SOCIAL PRESENCE IN AN ONLINE COURSE. Marketing Education Review 31:4, pages 311-321.
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Natalie T. Wood & Caroline Muñoz. (2021) UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING. Marketing Education Review 31:1, pages 14-25.
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Articles from other publishers (8)

Chandan Maheshkar & Jayant Sonwalkar. (2023) The pedagogy mix: teaching marketing effectively in business/management education. Journal of Applied Research in Higher Education.
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Qian Guo, Qingfeng Zeng & Lanlan Zhang. (2022) What social factors influence learners' continuous intention in online learning? A social presence perspective. Information Technology & People 36:3, pages 1076-1094.
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Kelly M. Torres & Aubrey Statti. (2023) What Can Data Tell Us?. International Journal of Curriculum Development and Learning Measurement 4:1, pages 1-13.
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Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell & Joe F. HairJr.Jr.. (2021) Evaluating E-Book Effectiveness and the Impact on Student Engagement. Journal of Marketing Education 44:1, pages 54-71.
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Chien Yu & Debra Lindsay Prince. 2022. Handbook of Research on Active Learning and Student Engagement in Higher Education. Handbook of Research on Active Learning and Student Engagement in Higher Education 84 112 .
Fan Wu & Thomas S. Teets. (2021) Effects of the COVID-19 Pandemic on Student Engagement in a General Chemistry Course. Journal of Chemical Education 98:12, pages 3633-3642.
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Carmen Costea-Bărluțiu & Adrian Roșan. (2021) Impact of emotional vulnerabilities on the students’ engagement in online courses during the lockdown period in SARS-COV2 pandemic crisis. Review of Psychopedagogy 10:1, pages 8-17.
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Adam CarmerNatalia Velikova, Jean Hertzman, Christine Bergman, Michael Wray & Taricia LaPrevotte Pippert. (2020) An Inquiry Into the Pedagogy of the Sensory Perception Tasting Component of Wine Courses in the Time of COVID-19. Wine Business Journal 4:2.
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