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Marketing Education Review Volume 30, 2020 - Issue 2: Innovation Issue
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Article

EXPLORING THE MARKETPLACE: SCAVENGER HUNTS AS FIELD-BASED EXPERIENTIAL LEARNING

Tracey King SchallerSchool of Business, Georgia Gwinnett College, Lawrenceville, GA, USACorrespondence[email protected]
Pages 118-124 | Published online: 27 Apr 2020

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Soniya Billore. (2021) THE SANDWICH MODEL WORKSHOP - AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING. Marketing Education Review 31:2, pages 99-110.
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Articles from other publishers (4)

Adesegun Oyedele, Emily Goenner, Maria Guadalupe Alba Aguilar & Robert H. Scarlett. (2022) Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances. Journal of Marketing Education 45:3, pages 247-267.
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Javier Monllor, Nicolette Michels & Simon Adderley. (2023) Pivoting an Entrepreneurship Experiential Learning Module Online: Applying a Concrete Experience Framework. Entrepreneurship Education and Pedagogy.
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Anthony Samuel, Robert J. Thomas, Cathy McGouran & Gareth R. T. White. (2021) Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel. Journal of Marketing Education 44:3, pages 322-336.
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Satyam & Rajesh K. Aithal. (2022) Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework. Journal of Marketing Education 44:2, pages 191-202.
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