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Rebeka-Anna Pop, Zsuzsa Săplăcan, Dan-Cristian Dabija & Mónika-Anetta Alt. (2022) The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism 25:5, pages 823-843.
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Huawen James Shen, Libo Yan, Ben Ye Haobin & Qi Yan. (2021) We are Wu: assessing Chinese fans’ socio-cultural identification with the only Chinese footballer in a top European league. Leisure Studies 40:4, pages 468-479.
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Garima Malik. (2021) The creation of a medical tourist destination: Exploring determinants of perception. International Journal of Healthcare Management 14:2, pages 545-555.
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Saerom Wang, Seongseop (Sam) Kim & Jerome Agrusa. (2018) A comparative study of perceptions of destination advertising according to message appeal and endorsement type. Asia Pacific Journal of Tourism Research 23:1, pages 24-41.
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Yang-Su Chen, Carola Raab & Chih-Chien Chen. (2017) The Influence of Celebrity Chefs on Restaurant Customers’ Behavior. Journal of Hospitality Marketing & Management 26:5, pages 489-510.
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Robert van der Veen & Haiyan Song. (2010) Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context. Journal of Travel & Tourism Marketing 27:5, pages 460-473.
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Articles from other publishers (17)
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Xiang Zheng, Jian Ming Luo & Ziye Shang. (2022) Effect of parasocial relationship on tourist’s destination attitude and visit intention. PLOS ONE 17:4, pages e0265259.
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Xiaohua Chen, Wenya Li & Dongoh Joo. (2021) Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects. Journal of Hospitality and Tourism Management 48, pages 230-239.
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Eunhye Kim & Jin Hwa Lee. (2019) Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity. The Research Journal of the Costume Culture 27:5, pages 479-495.
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Patrícia Ianelli Rocha, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2019) Marketing communications via celebrity endorsement: an integrative review. Benchmarking: An International Journal 27:7, pages 2233-2259.
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Daha Tijjani Abdurraham, Acheampong Owusu, Bakare Akeem Soladoye & K. Ramanathan Kalimuthu. (2018) Celebrity-Brand Endorsement: A Study on its Impacts on
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Robert van der Veen & Haiyan Song. (2013) Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit. Journal of Travel Research 53:2, pages 211-224.
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Samuel Seongseop Kim, Jinsoo Lee & Bruce Prideaux. (2014) Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management 37, pages 131-145.
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Seongseop (Sam) Kim, Kuo-Ching Wang & Tae Hong Ahn. (2013) Which endorser and content are most influential in Korean restaurant promotions?. International Journal of Hospitality Management 33, pages 208-218.
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