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Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 4: Casino Gaming in Asia Pacific
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Original Articles

Proposing Perceptions‐based Unique Marketing Strategies for Gamblers

Deepak Chhabra School of Community Resources & Development at Arizona State University, Mail Code 4020 411, North Central Avenue, Suite 550, Phoenix, AZ 85004‐0690, USA E-mail: [email protected]Correspondence[email protected]
&
Kathy Andereck School of Community Resources & Development at Arizona State University, Mail Code 4020 411, North Central Avenue, Suite 550, Phoenix, AZ 85004‐0690, USA E-mail: [email protected]
Pages 364-382 | Received 01 Apr 2008, Accepted 20 Oct 2008, Published online: 25 Jun 2009

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Read on this site (2)

Lawrence Hoc Nang Fong, Davis Ka Chio Fong & Rob Law. (2016) A Formative Approach to Modeling Residents’ Perceived Impacts of Casino Development. Journal of Travel & Tourism Marketing 33:8, pages 1181-1194.
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Hee “Andy” Lee & Rob Law. (2012) Diversity in Statistical Research Techniques: An Analysis of Refereed Research Articles in the Journal of Travel & Tourism Marketing Between 1992 and 2010. Journal of Travel & Tourism Marketing 29:1, pages 1-17.
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Articles from other publishers (3)

Jovanie Tuguinay, Catherine Prentice, Brent Moyle, Sera Vada & Scott Weaven. (2023) A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research. Cornell Hospitality Quarterly.
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Jiaqi Luo & Honggen Xiao. (2017) Residents’ perceptions of non-casino gaming in an urban destination: The case of Hong Kong. Journal of Destination Marketing & Management 6:4, pages 335-343.
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Rich Harrill, Muzaffer Uysal, Peter W. Cardon, Fanny Vong & Leonardo Don Dioko. (2011) Resident attitudes towards gaming and tourism development in Macao: Growth machine theory as a context for identifying supporters and opponents. International Journal of Tourism Research 13:1, pages 41-53.
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