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Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 5-6
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Original Articles

REGIONAL DESTINATION MARKETING: A COLLABORATIVE APPROACH

Sandra Naipaul Rosen College of Hospitality Management at the University of Central Florida, 9907 Universal Boulevard, Orlando, FL 32819, USA E-mail: [email protected]Correspondence[email protected]
,
Youcheng Wang Rosen College of Hospitality Management at the University of Central Florida E-mail: [email protected]
&
Fevzi Okumus Rosen College of Hospitality Management at the University of Central Florida E-mail: [email protected]
Pages 462-481 | Received 05 Sep 2007, Accepted 16 Jul 2008, Published online: 09 Sep 2009

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Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis. (2020) Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising. Journal of Advertising 49:5, pages 525-539.
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Yu-Xia Lin, Bi-Shu Lin, Ming-Hsiang Chen & Ching-Hui (Joan) Su. (2020) 5A Tourist attractions and China’s regional tourism growth. Asia Pacific Journal of Tourism Research 25:5, pages 524-540.
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Albert Nsom Kimbu, Michael Zisuh Ngoasong, Ogechi Adeola & Ewoenam Afenyo-Agbe. (2019) Collaborative Networks for Sustainable Human Capital Management in Women’s Tourism Entrepreneurship: The Role of Tourism Policy. Tourism Planning & Development 16:2, pages 161-178.
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Deodat Mwesiumo & Nigel Halpern. (2019) A review of empirical research on interorganizational relations in tourism. Current Issues in Tourism 22:4, pages 428-455.
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Hyungsuk Choo & Duk-Byeong Park. (2018) Potential for collaboration among agricultural food festivals in Korea for cross-retention of visitors. Journal of Sustainable Tourism 26:9, pages 1499-1515.
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Jaloni Pansiri. (2013) Collaboration and Partnership in Tourism: the Experience of Botswana. Tourism Planning & Development 10:1, pages 64-84.
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Florian Zach & Pradeep Racherla. (2011) Assessing the Value of Collaborations in Tourism Networks: A Case Study of Elkhart County, Indiana. Journal of Travel & Tourism Marketing 28:1, pages 97-110.
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