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Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 5-6
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Original Articles

THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS

Edward C. S. Ku Department of Travel Management at National Kaohsiung Hospitality College, 1 Sung‐Ho Road, Hsiao‐Kang Kaohsiung, Taiwan E-mail: [email protected]Correspondence[email protected]
&
Yi Wen Fan Information Management at National Central University, 300 Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan E-mail: [email protected]
Pages 482-493 | Received 02 Nov 2007, Accepted 04 Nov 2008, Published online: 09 Sep 2009

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Tsu-Wei Yu & Tso-Jen Chen. (2018) Online travel insurance purchase intention : a transaction cost perspective. Journal of Travel & Tourism Marketing 35:9, pages 1175-1186.
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Mohamed A. Abou-Shouk & Gamal S. Khalifa. (2017) The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels. Journal of Travel & Tourism Marketing 34:5, pages 608-623.
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Tomasz Szopiński. (2017) The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages. Economic Research-Ekonomska Istraživanja 30:1, pages 1655-1668.
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Edward C. S. Ku & Chun-Der Chen. (2015) Cultivating travellers' revisit intention to e-tourism service: the moderating effect of website interactivity. Behaviour & Information Technology 34:5, pages 465-478.
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Jing (Bill) Xu & Libo Yan. (2015) How Students Perceive Travel Agency–Related Degree Courses. Journal of Hospitality & Tourism Education 27:1, pages 30-38.
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Suzanne Amaro & Paulo Duarte. (2013) Online travel purchasing: A literature review. Journal of Travel & Tourism Marketing 30:8, pages 755-785.
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Nicolau Miguel Almeida, João Albino Silva, Júlio Mendes & Patrícia Oom do Valle. (2012) The effects of marketing communication on the tourist's hotel reservation process. Anatolia 23:2, pages 234-250.
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Wen-Hai Chih, Cedric Hsi-Jui Wu & Hung-Jen Li. (2012) The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives. Journal of Travel & Tourism Marketing 29:5, pages 430-443.
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Ivan Wen. (2012) An Empirical Study of an Online Travel Purchase Intention Model. Journal of Travel & Tourism Marketing 29:1, pages 18-39.
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Hee “Andy” Lee & Rob Law. (2012) Diversity in Statistical Research Techniques: An Analysis of Refereed Research Articles in the Journal of Travel & Tourism Marketing Between 1992 and 2010. Journal of Travel & Tourism Marketing 29:1, pages 1-17.
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Soo Hyun Jun, Christine A. Vogt & Kelly J. MacKay. (2010) Online Information Search Strategies: A Focus On Flights and Accommodations. Journal of Travel & Tourism Marketing 27:6, pages 579-595.
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Ana Isabel Polo Peña, Hazel Andrews & Victor Morales Fernández. (2023) Can online travel agencies contribute to the recovery of the tourism activity after a health crisis?. Journal of Humanities and Applied Social Sciences.
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Surya Prakash, Vijay Prakash Sharma, Ranbir Singh, Lokesh Vijayvargy & Nilaish. (2022) Adopting green and sustainable practices in the hotel industry operations- an analysis of critical performance indicators for improved environmental quality. Management of Environmental Quality: An International Journal 34:4, pages 1057-1076.
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Ajay Kumar & Kamaldeep Kaur. (2022) Recommendation of Regression Techniques for Software Maintainability Prediction With Multi-Criteria Decision-Making. International Journal of Information Technology & Decision Making 22:03, pages 1061-1105.
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Gisele GARCİA, Sara DOS ANJOS & Seden DOĞAN. (2022) Online Travel Agencies and Their Role in the Tourism Industry. Advances in Hospitality and Tourism Research (AHTR) 10:3, pages 361-386.
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Xianchun Li, Yiying Fan, Xin Zhong & Jiajing Hu. (2022) Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity. Frontiers in Psychology 13.
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Elżbieta Wąsowicz-Zaborek. (2022) Consumer choice determinants of online intermediary tourism platforms. International Journal of Management and Economics 58:2, pages 161-178.
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Irene Cheng Chu Chan, Rob Law, Lawrence Hoc Nang Fong & Lina Zhong. (2021) Website design in tourism and hospitality: A multilevel review. International Journal of Tourism Research 23:5, pages 805-815.
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José Múgica & Carmen Berné. (2020) Direct and Indirect Tourism Online Channels. Do They Have a Different Potential for Customer Loyalty?. Sustainability 12:11, pages 4761.
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Yakob Utama Chandra, Ernawaty & Michael Jhonsons. (2019) Customer Satisfaction Comparison: Travel Agent ECommerce vs Airlines E-Ticketing in Indonesia. Customer Satisfaction Comparison: Travel Agent ECommerce vs Airlines E-Ticketing in Indonesia.
Sen-Kuei Liao, Hsiao-Yin Hsu & Kuei-Lun Chang. (2019) OTAs Selection for Hot Spring Hotels by a Hybrid MCDM Model. Mathematical Problems in Engineering 2019, pages 1-9.
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Abhishek Tandon, Himanshu Sharma & Anu Gupta Aggarwal. (2019) Assessing Travel Websites Based on Service Quality Attributes Under Intuitionistic Environment. International Journal of Knowledge-Based Organizations 9:1, pages 66-75.
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Dejin Su, Wenli Zhou, Qixia Du & Yongchun Huang. (2019) Technical Characteristics in the Diffusion of Cleaner Residential Heating System in China: The Case of Air-Source Heat Pump Technology. Tropical Conservation Science 12, pages 194008291985591.
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Canan Saricam & Nazan Erdumlu. (2017) Determination of Priorities in Apparel Purchasing from Private Sale Websites. Autex Research Journal 17:4, pages 386-394.
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Ben Haobin Ye, Hui Fu & Rob Law. (2016) Use of impact-range performance and asymmetry analyses to improve OTA website quality. Journal of Hospitality and Tourism Management 26, pages 9-17.
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Miriam Scaglione & Roland Schegg. 2016. Information and Communication Technologies in Tourism 2016. Information and Communication Technologies in Tourism 2016 709 721 .
Edward C. S. Ku. (2012) Distributed Fascinating Knowledge Over an Online Travel Community. International Journal of Tourism Research 16:1, pages 33-43.
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Selcuk Cebi. (2013) Determining importance degrees of website design parameters based on interactions and types of websites. Decision Support Systems 54:2, pages 1030-1043.
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Roland Schegg, Brigitte Stangl, Michael Fux & Alessandro Inversini. 2013. Information and Communication Technologies in Tourism 2013. Information and Communication Technologies in Tourism 2013 554 565 .
Mohamed Essawy. (2011) Egyptian hotel marketing managers’ perceptions of the Internet’s impact on marketing. Tourism and Hospitality Research 11:3, pages 207-216.
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Mohamed Essawy. (2010) Egyptian hotel marketing managers’ perceptions of the Internet's impact on marketing. Tourism and Hospitality Research.
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