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Journal of Travel & Tourism Marketing Volume 27, 2010 - Issue 1
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Original Articles

RELATIONSHIP INTENTION AS A MEDIATOR BETWEEN RELATIONAL BENEFITS AND CUSTOMER LOYALTY IN THE TOUR OPERATOR INDUSTRYFootnote

Oliver Conze Director of Portfolio Strategy, SAP AG, Waldorf, Germany
,
Thomas Bieger Tourism and Service Management at the Institute for Public Services and Tourism of the University of St. Gallen in St. Gallen, SwitzerlandCorrespondence[email protected]
,
Christian Laesser Tourism and Service Management at the Institute for Public Services and Tourism of the University of St. Gallen in St. Gallen, Switzerland
&
Thomas Riklin Research Associate at the University of St. Gallen, St. Gallen, Switzerland
Pages 51-62 | Received 11 Feb 2009, Accepted 07 Jul 2009, Published online: 23 Feb 2010

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Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang & Angela Yaping Chang. (2018) How to create competitive advantage: the moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital. Asia Pacific Journal of Tourism Research 23:8, pages 747-764.
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Pierre Mostert, Derik Steyn & Reynaldo Bautista Jr. (2018) Relationship Intention and Length of Customer–Firm Associations in Two Emerging Markets. Services Marketing Quarterly 39:3, pages 175-192.
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Sheng-Hshiung Tsaur, You-Yu Dai & Jui-Shiang Liu. (2018) SOCO's impact on service outcomes of tour guides: the moderating effect of customers’ shopping orientation. Current Issues in Tourism 21:8, pages 917-933.
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Mohita Maggon & Harish Chaudhry. (2015) Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013. Journal of Relationship Marketing 14:1, pages 53-77.
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Chi-Yun Chiang & Wei-Chun Chen. (2014) The Impression Management Techniques of Tour Leaders in Group Package Tour Service Encounters. Journal of Travel & Tourism Marketing 31:6, pages 747-762.
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Mai T. T. Nguyen, Nigel J. Barrett & Tho D. Nguyen. (2014) Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers. Journal of Business-to-Business Marketing 21:2, pages 111-122.
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Astrid Senders, Robert Govers & Bart Neuts. (2013) Social Media Affecting Tour Operators' Customer Loyalty. Journal of Travel & Tourism Marketing 30:1-2, pages 41-57.
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Hee “Andy” Lee & Rob Law. (2012) Diversity in Statistical Research Techniques: An Analysis of Refereed Research Articles in the Journal of Travel & Tourism Marketing Between 1992 and 2010. Journal of Travel & Tourism Marketing 29:1, pages 1-17.
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Stuart E. Levy, Donald Getz & Simon Hudson. (2011) A Field Experimental Investigation of Managerially Facilitated Consumer-to-Consumer Interaction. Journal of Travel & Tourism Marketing 28:6, pages 656-674.
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