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Original Articles

Assessing the appropriateness of movies as vehicles for promoting tourist destinations

Pages 714-729 | Received 23 Dec 2011, Accepted 08 May 2012, Published online: 17 Oct 2012

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Read on this site (4)

Seongseop (Sam) Kim & Sangkyun (Sean) Kim. (2018) Segmentation of potential film tourists by film nostalgia and preferred film tourism program. Journal of Travel & Tourism Marketing 35:3, pages 285-305.
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Ignacio Redondo & Jorge Bernal. (2016) Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies. Journal of Promotion Management 22:6, pages 773-791.
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Rosanna Leung, Norman Au & Rob Law. (2015) The Recent Asian Wave in Tourism Research: The Case of the Journal of Travel & Tourism Marketing. Asia Pacific Journal of Tourism Research 20:1, pages 1-28.
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Articles from other publishers (2)

Jorge Nieto-Ferrando, Sebastián Sánchez-Castillo & Beatriz Gómez-Morales. (2021) Audiovisual fiction and tourism promotion: The impact of film and television on the image of tourist destinations and contributions from textual analysis. El Profesional de la información.
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Sameer Hosany, Daniela Buzova & Silvia Sanz-Blas. (2019) The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator. Journal of Travel Research 59:3, pages 477-495.
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