Advanced search
Publication Cover
Journal of Travel & Tourism Marketing Volume 30, 2013 - Issue 5
Submit an article Journal homepage
1,509
Views
13
CrossRef citations to date
0
Altmetric
Original Articles

Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain

Amparo Cervera-Taulet Department of Marketing and Market Research, Faculty of Economics, at the University of Valencia in Valencia, SpainCorrespondence[email protected]
,
Ma. Walesska Schlesinger Department of Marketing and Market Research, Faculty of Economics, at the University of Valencia in Valencia, Spain
&
María Jesús Yagüe-Guillen Department of Finance and Commercial Research, Faculty of Economics and Management Science, at The Autonomous University of Madrid in Madrid, Spain
Pages 445-454 | Received 17 Jan 2012, Accepted 08 Aug 2012, Published online: 17 Jul 2013

Citations (13)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Heesup Han, Bee-Lia Chua, Sanghyeop Lee & Bonhak Koo. (2021) Quality, emotion, price, and social values in building passenger loyalty: Impact of relationship quality (mediator) and in-flight physical environments (moderator). Journal of Travel & Tourism Marketing 38:2, pages 123-138.
Read now
Filareti Kotsi & Natasa Slak Valek. (2018) Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality. Journal of Travel & Tourism Marketing 35:3, pages 365-376.
Read now
Seontaik Kim, Insin Kim & Sunghyup Sean Hyun. (2016) First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry. Journal of Travel & Tourism Marketing 33:1, pages 118-140.
Read now
Rosanna Leung, Norman Au & Rob Law. (2015) The Recent Asian Wave in Tourism Research: The Case of the Journal of Travel & Tourism Marketing. Asia Pacific Journal of Tourism Research 20:1, pages 1-28.
Read now

Articles from other publishers (9)

Nuran KARAAĞAOĞLU & Şafak GÜNDÜZ. (2023) Full-Service Carrier (FSC) vs Low-Cost Carrier (LCC): Purchasing Decision-Making Process of Passengers. Journal of Aviation 7:3, pages 365-375.
Crossref
Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho & Raffaele Campo. (2023) Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience. Journal of Marketing Analytics 11:2, pages 186-201.
Crossref
Harsandaldeep Kaur & Seerat Sohal. (2019) Examining the relationships between political advertisements, party brand personality, voter satisfaction and party loyalty. Journal of Indian Business Research 11:3, pages 263-280.
Crossref
Mehdi Sharifi, Javad Khazaei Pool, Mohammad Reza Jalilvand, Reihaneh Alsadat Tabaeeian & Mohsen Ghanbarpour Jooybari. (2019) Forecasting of advertising effectiveness for renewable energy technologies: A neural network analysis. Technological Forecasting and Social Change 143, pages 154-161.
Crossref
Md Moniruzzaman Sarker, Amrul Asraf Mohd-Any & Yusniza Kamarulzaman. (2019) Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management 38, pages 39-48.
Crossref
Karthikeyan Parameswaran. (2018) Does First Class Make Sense for Airlines?. Studia Humana 7:2, pages 31-44.
Crossref
Taşkın Dirsehan & Sema Kurtuluş. (2018) Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry. Journal of Air Transport Management 67, pages 85-93.
Crossref
Hwa-Kyung Kim & Timothy Lee. (2018) Brand Equity of a Tourist Destination. Sustainability 10:2, pages 431.
Crossref
Efstathios G. Kefallonitis. 2017. Strategic Innovative Marketing. Strategic Innovative Marketing 747 752 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.