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Original Articles

A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand

Pages 327-343 | Received 23 Aug 2012, Accepted 18 Nov 2012, Published online: 14 Apr 2014

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Read on this site (6)

Mohamed Amer, Manal Ginzarly & Maria-Francesca Renzi. (2023) Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach. Journal of Heritage Tourism 18:4, pages 483-503.
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Yu-Xia Lin, Ming-Hsiang Chen, Bi-Shu Lin & Ching-Hui (Joan) Su. (2020) Asymmetric effects of cultural and natural World Heritage Sites on tourism receipts. Current Issues in Tourism 23:24, pages 3134-3147.
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Sangmee Bak, Chung-Ki Min & Taek-Seon Roh. (2019) Impacts of UNESCO-listed tangible and intangible heritages on tourism. Journal of Travel & Tourism Marketing 36:8, pages 917-927.
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Hee-Jung Park & Timothy J. Lee. (2019) Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists. Current Issues in Tourism 22:12, pages 1405-1422.
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Kokel Melubo & Brent Lovelock. (2019) Living Inside a UNESCO World Heritage Site: The Perspective of the Maasai Community in Tanzania. Tourism Planning & Development 16:2, pages 197-216.
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Articles from other publishers (24)

Mohamed Abdalla Elsayed Hassan, Konstantina Zerva & Silvia Aulet. (2023) A Model for Brand Personality Word Embedding: Identifying UNESCO World Heritage Personality Categories. Journal of Travel Research 63:1, pages 44-63.
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Ana Sousa & Paula Rodrigues. 2023. Global Developments in Nation Branding and Promotion. Global Developments in Nation Branding and Promotion 169 189 .
Cheng Zhang, Wei Cheng & Wanli Zhang. (2022) Does World Heritage inscription promote regional tourism? Evidence from China. Tourism Economics 29:4, pages 929-951.
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Thomas E. Jones. 2023. The Palgrave Handbook of Global Sustainability. The Palgrave Handbook of Global Sustainability 2597 2607 .
Nikolaos Iason Koufodontis & Eleni Gaki. (2022) UNESCO urban world heritage sites: Tourists' awareness in the era of social media. Cities 127, pages 103744.
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Tianchen Dai, Ji Li, Gül Aktürk & Jian Jiao. (2022) The Overlooked Contribution of National Heritage Designation in City Branding and Tourism Management. Sustainability 14:14, pages 8322.
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Chuanchuan Yuan, Li Gan & Huili Zhuo. (2022) Coupling Mechanisms and Development Patterns of Revitalizing Intangible Cultural Heritage by Integrating Cultural Tourism: The Case of Hunan Province, China. Sustainability 14:12, pages 6994.
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Pattarachit Choompol Gozzoli & Roberto B. Gozzoli. (2022) Participation of Local Stakeholders at Ban Chiang World Heritage Site. Tourism Culture & Communication 22:1, pages 59-83.
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Thomas E. Jones. 2020. The Palgrave Handbook of Global Sustainability. The Palgrave Handbook of Global Sustainability 1 11 .
Yu-Xia Lin, Ming-Hsiang Chen, Bi-Shu Lin, Shu-Yin Tseng & Ching-Hui (Joan) Su. (2020) Nonlinear impact of World Heritage Sites on China’s tourism expansion. Tourism Economics 27:4, pages 795-819.
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Mohamed Abdalla Elsayed Hassan, Konstantina Zerva & Silvia Aulet. (2021) Brand Personality Traits of World Heritage Sites: Text Mining Approach. Sustainability 13:11, pages 6142.
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Chantha Hor. (2021) Tourism Endowments, Institution Quality, and Inbound Tourists: A Panel Analysis of ASEAN. Tourism and Hospitality 2:2, pages 218-232.
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Yu-Xia Lin, Bi Yang, Bi-Shu Lin & Bing Pan. (2020) Are World Heritage Sites Always Driving Tourism Demand?. Tourism Analysis 25:4, pages 441-453.
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Kathryn Lafrenz Samuels & Ellen J. Platts. (2020) An Ecolabel for the World Heritage Brand? Developing a Climate Communication Recognition Scheme for Heritage Sites. Climate 8:3, pages 38.
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Marcello M. Mariani & Andrea Guizzardi. (2019) Does Designation as a UNESCO World Heritage Site Influence Tourist Evaluation of a Local Destination?. Journal of Travel Research 59:1, pages 22-36.
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Rafaela Camara Malerba, Cristina I. Fernandes & Pedro Veiga. 2020. Multilevel Approach to Competitiveness in the Global Tourism Industry. Multilevel Approach to Competitiveness in the Global Tourism Industry 211 228 .
Soonki Kim. (2019) Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions. Sustainability 11:9, pages 2573.
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Yang Yang, Lan Xue & Thomas E. Jones. (2019) Tourism-enhancing effect of World Heritage Sites: Panacea or placebo? A meta-analysis. Annals of Tourism Research 75, pages 29-41.
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Ralf Buckley. (2017) Tourism and Natural World Heritage: A Complicated Relationship. Journal of Travel Research 57:5, pages 563-578.
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Thomas E. Jones, Yang Yang & Kiyotatsu Yamamoto. (2017) Assessing the recreational value of world heritage site inscription: A longitudinal travel cost analysis of Mount Fuji climbers. Tourism Management 60, pages 67-78.
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Enrico Bertacchini, Claudia Liuzza, Lynn Meskell & Donatella Saccone. (2016) The politicization of UNESCO World Heritage decision making. Public Choice 167:1-2, pages 95-129.
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Ady Milman. (2015) Preserving the cultural identity of a World Heritage Site: the impact of Chichen Itza’s souvenir vendors. International Journal of Culture, Tourism and Hospitality Research 9:3, pages 241-260.
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Sari Silvanto, Jason Ryan & Yvonne McNulty. (2015) An empirical study of nation branding for attracting internationally mobile skilled professionals. Career Development International 20:3, pages 238-258.
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Sari Silvanto & Jason Ryan. (2014) Relocation branding: a strategic framework for attracting talent from abroad. Journal of Global Mobility 2:1, pages 102-120.
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