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Original Articles

Do Travel Product Types Matter? Online Review Direction and Persuasiveness

Pages 884-898 | Received 02 May 2013, Accepted 20 Sep 2013, Published online: 31 Oct 2014

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (2)

Shahriar Mohseni, Sreenivasan Jayashree, Sajad Rezaei, Azilah Kasim & Fevzi Okumus. (2018) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism 21:6, pages 616-645.
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Sung-Byung Yang, Seung-Hun Shin, Youhee Joun & Chulmo Koo. (2017) Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach. Journal of Travel & Tourism Marketing 34:7, pages 963-985.
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Articles from other publishers (10)

Qin Zhang, Lujun Su, Ling Zhou & Yaling Dai. (2023) Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews?. Journal of Travel Research.
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Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng & Chia-Chen Hsieh. (2023) The longer the better? The impact of online review length on tourist trust and visit intention. Journal of Vacation Marketing.
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Venessa Suet Yee Cheung, Joey Chung Yi Lo, Dickson K.W. Chiu & Kevin K.W. Ho. (2022) Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong. Information Discovery and Delivery 51:1, pages 66-73.
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Lili Zheng. (2021) The classification of online consumer reviews: A systematic literature review and integrative framework. Journal of Business Research 135, pages 226-251.
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Viriya Taecharungroj, Gary Warnaby & Cathy Parker. (2020) Responding to the voice of the markets: an analysis of Tripadvisor reviews of UK retail markets. Journal of Place Management and Development 14:2, pages 180-200.
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Hyunae Lee, Sung-Byung Yang & Namho Chung. (2021) Out of sight, out of cancellation: The impact of psychological distance on the cancellation behavior of tourists. Journal of Air Transport Management 90, pages 101942.
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Viriya Taecharungroj & Boonyanit Mathayomchan. (2019) Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand. Tourism Management 75, pages 550-568.
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Ade Oriade & Peter Robinson. (2019) Prosuming tourist information: Asking questions on TripAdvisor. International Journal of Tourism Research 21:1, pages 134-143.
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Sunyoung Hlee, Hanna Lee & Chulmo Koo. (2018) Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model. Sustainability 10:4, pages 1141.
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Isaac Mizrachi & Galia Fuchs. (2016) Should we cancel? An examination of risk handling in travel social media before visiting ebola-free destinations. Journal of Hospitality and Tourism Management 28, pages 59-65.
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