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Journal of Travel & Tourism Marketing Volume 32, 2015 - Issue 6
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Original Articles

Hotel Theming in China: A Qualitative Study of Practitioners’ Views

Philipp WasslerView further author information
,
Xiang (Robert) LiView further author information
&
Kam HungView further author information
Pages 712-729 | Received 12 Nov 2013, Accepted 25 May 2014, Published online: 14 May 2015

Citations (15)

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Read on this site (4)

Hwai-Te Huang & Lucky Shin-Jyun Tsaih. (2022) Prioritizing hotel lobby design factors: perspectives of hotel operators in China. Journal of Asian Architecture and Building Engineering 21:5, pages 1801-1813.
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Tsung-Hsien Tsai & Chien-Min Chen. (2021) An ex-ante evaluation of marketing policies to improve itinerary service. Current Issues in Tourism 24:13, pages 1856-1879.
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Jonas Karlsen Åstrøm. (2020) Why Theming? Identifying the Purposes of Theming in Tourism. Journal of Quality Assurance in Hospitality & Tourism 21:3, pages 245-266.
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Henk. J. de Vries & Frank M. Go. (2017) Developing a common standard for authentic restaurants. The Service Industries Journal 37:15-16, pages 1008-1028.
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Articles from other publishers (11)

Zengxian Liang & Xiang (Robert) Li. (2021) What is a Theme Park? A Synthesis and Research Framework. Journal of Hospitality & Tourism Research 47:8, pages 1343-1370.
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Jessie Payne, Kadri Koppel & Martin J. Talavera. (2023) Research assessment: How the hotel industry uses sensory and consumer science to analyze hotel toiletries. Journal of Sensory Studies.
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Tsung-Hsien Tsai & Chien-Min Chen. (2023) An integrated approach to evaluate effective service innovations for thematic guesthouses. Journal of Hospitality and Tourism Management 54, pages 329-335.
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Tsen-Yao Chang & Yu-Cheng Lin. (2022) The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception. Sustainability 14:15, pages 9153.
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Jia Sun, Po-Ju Chen, Lianping Ren, Erin Hui-Wen Shih, Caiwei Ma, Han Wang & Nhu-Hang Ha. (2021) Place attachment to pseudo establishments: An application of the stimulus-organism-response paradigm to themed hotels. Journal of Business Research 129, pages 484-494.
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Ksenia Kirillova & Philipp Wassler. 2019. Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding. Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding 153 163 .
Yang Cao, Xiang (Robert) Li, Robin DiPietro & Kevin Kam Fung So. (2019) The creation of memorable dining experiences: formative index construction. International Journal of Hospitality Management 82, pages 308-317.
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Krittinee NuttavuthisitKrittinee Nuttavuthisit. 2019. Qualitative Consumer and Marketing Research. Qualitative Consumer and Marketing Research 83 107 .
Chun Liu & Kam Hung. 2019. Information and Communication Technologies in Tourism 2019. Information and Communication Technologies in Tourism 2019 225 236 .
Jonas Karlsen Åstrøm. (2017) Theme factors that drive the tourist customer experience. International Journal of Culture, Tourism and Hospitality Research 11:2, pages 125-141.
Crossref
Elricke Botha. 2016. The Handbook of Managing and Marketing Tourism Experiences. The Handbook of Managing and Marketing Tourism Experiences 343 362 .

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