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Original Articles

An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the Top Four Chinese Social Media Sites?

Pages 783-805 | Received 27 Nov 2014, Accepted 15 Jun 2015, Published online: 25 Aug 2015

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Read on this site (3)

Tzu-Yin Wang & Jinah Park. (2023) Destination Information Search in Social Media and Travel Intention of Generation Z University Students. Journal of China Tourism Research 19:3, pages 570-588.
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Zhenxing Mao, Dongjie Li, Yang Yang, Xiaoxiao Fu & Wan Yang. (2020) Chinese DMOs’ engagement on global social media: examining post-related factors. Asia Pacific Journal of Tourism Research 25:3, pages 274-285.
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Nathália S. Pereira & Ana Augusta F. Freitas. (2023) Influence of social media management practices on hotel performance. RAM. Revista de Administração Mackenzie 24:2.
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Mihai F. Băcilă, Raluca Ciornea, Luiza M. Souca & Alexandra M. Drule. (2022) Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities. Sustainability 14:19, pages 12333.
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Huan Chen, Dalong Ma & Ruowen Wang. (2021) Chinese entrepreneurs’ experience of social media marketing: perception, strategy and challenge. Journal of Research in Marketing and Entrepreneurship 23:2, pages 365-386.
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Xiang Chen & Haroon Qasim. (2020) Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love . Journal of Consumer Behaviour 20:5, pages 1065-1077.
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Akın ÖZEN. (2021) Evaluation of tourist reviews on TripAdvisor for the protection of the world heritage sites: Text mining approach. Journal of Multidisciplinary Academic Tourism 6:1, pages 37-46.
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Peter Willett. (2020) Library Review 1989–2017: publication and citation statistics . Global Knowledge, Memory and Communication 70:3, pages 272-281.
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Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III & Mauro Jose De Oliveira. (2020) Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning 39:3, pages 361-376.
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Blend Ibrahim, Ahmad Aljarah & Dima Sawaftah. (2021) Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability 13:4, pages 2277.
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Liyaning Tang, Logan Griffith, Matt Stevens & Mary Hardie. (2020) Social media analytics in the construction industry comparison study between China and the United States. Engineering, Construction and Architectural Management 27:8, pages 1877-1889.
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Lidija Lalicic, Assumpció Huertas, Antonio Moreno & Mohammed Jabreel. (2020) Emotional brand communication on Facebook and Twitter: Are DMOs successful?. Journal of Destination Marketing & Management 16, pages 100350.
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Jiahua Jin & Lu Lu. (2020) RETRACTED: Service complaint identification in hotel social media: A two-step classification approach. The International Journal of Electrical Engineering & Education, pages 002072092092846.
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Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado & Carlos de las Heras-Pedrosa. (2020) Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability 12:7, pages 2793.
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GuoQiong Ivanka Huang, Yun Victoria Chen & IpKin Anthony Wong. (2020) Hotel guests’ social commerce intention. International Journal of Contemporary Hospitality Management 32:2, pages 706-729.
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Marieke Carpentier, Greet Van Hoye & Qingxiong Weng. (2019) Social Media Recruitment: Communication Characteristics and Sought Gratifications. Frontiers in Psychology 10.
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Lidija Lalicic, Assumpció Huertas, Antonio Moreno & Mohammed Jabreel. (2018) Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations. Information Technology & Tourism 21:1, pages 63-81.
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Ahmet Uşaklı, Burcu Koç & Sevil Sönmez. 2019. Tourist Destination Management. Tourist Destination Management 1 14 .
Maria-Eugenia Ruiz-Molina, David Servera-Francés, Francisco Arteaga-Moreno & Irene Gil-Saura. (2018) Development and validation of a formative scale of technological advancement in hotels from the guest perspective. Journal of Hospitality and Tourism Technology 9:3, pages 280-294.
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Yang Xiong, Zhichao Cheng, Enhe Liang & Yinbo Wu. (2018) Accumulation mechanism of opinion leaders' social interaction ties in virtual communities: Empirical evidence from China. Computers in Human Behavior 82, pages 81-93.
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Shan Lin, Shuai Yang, Minghui Ma & Jian Huang. (2018) Value co-creation on social media. International Journal of Contemporary Hospitality Management 30:4, pages 2153-2174.
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Ahmet Uşaklı, Burcu Koç & Sevil Sönmez. (2017) How 'social' are destinations? Examining European DMO social media usage. Journal of Destination Marketing & Management 6:2, pages 136-149.
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