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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 4
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Article

The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory

Ying WangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information
,
Li HuangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information
,
Jixin LiCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information
&
Yang YangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaCorrespondence[email protected]
View further author information
Pages 415-427 | Received 16 Jun 2018, Accepted 03 Jan 2019, Published online: 17 Feb 2019

Citations (7)

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Xin Guo, Ying Wang, Jing Tao & Hongmei Guan. (2023) Identifying unique attributes of tourist attractions: an analysis of online reviews. Current Issues in Tourism 0:0, pages 1-19.
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Articles from other publishers (6)

Yulan Fan, IpKin Anthony Wong & Zhiwei (CJ) Lin. (2023) How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory. Tourism Management Perspectives 47, pages 101123.
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Fengyi Ji, Fang Wang & Bihu Wu. (2023) How does virtual tourism involvement impact the social education effect of cultural heritage?. Journal of Destination Marketing & Management 28, pages 100779.
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Mayukh Dass, Chiranjeev Kohli & Manaswini Acharya. (2023) An Investigation Into Slogan Design On Creating Slogan–Brand Alignment. Journal of Advertising Research 63:1, pages 43-60.
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Ying Qu, Yinyin Dong & Feifei Xu. (2022) The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans. Tourism Management 91, pages 104499.
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Jiří Zelený, Karolina Macháčková, Jan Hán & Michal Lošťák. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 395 406 .
ShiNa Li, Wen (Stella) Tian, Christine Lundberg, Alkmini Gkritzali & Malin Sundström. (2020) Two Tales of One City: Fantasy Proneness, Authenticity, and Loyalty of On-Screen Tourism Destinations. Journal of Travel Research 60:8, pages 1802-1820.
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