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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 7: Future of Tourism Marketing
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Article

Marketing robot services in hospitality and tourism: the role of anthropomorphism

Jamie MurphyCentre for Tourism Studies, University of Eastern Finland, Joensuu, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3935-4303
ORCID Icon,
Ulrike GretzelAnnenberg School for Communication and Journalism, University of Southern California, Los Angeles, USA
&
Juho PesonenCentre for Tourism Studies, University of Eastern Finland, Joensuu, FinlandORCID Iconhttps://orcid.org/0000-0003-0167-9142
ORCID Icon
Pages 784-795 | Received 16 Apr 2018, Accepted 10 Jan 2019, Published online: 13 Feb 2019

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