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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 7: Future of Tourism Marketing
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Article

Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia

Bob MckercherSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong KongORCID Iconhttps://orcid.org/0000-0001-7451-1266View further author information
ORCID Icon,
Anne HardyTasmanian School of Business and Economics, University of Tasmania, Hobart, Tasmania, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1461-2967View further author information
ORCID Icon &
Jagannath AryalSurveying and Spatial Sciences Group, University of Tasmania, Hobart, Tasmania, AustraliaView further author information
Pages 823-834 | Published online: 22 Feb 2019

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Shaogang Ding, Ruishan Zhang, Yingying Liu, Pan Lu & Minnan Liu. (2023) Visitor crowding at World Heritage Sites based on tourist spatial-temporal distribution: a case study of the Master-of-Nets Garden, China. Journal of Heritage Tourism 0:0, pages 1-26.
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Adetayo Olaniyi Adeniran, Ikpechukwu Njoku & Mobolaji Stephen Stephens. 2023. Innovation, Social Responsibility and Sustainability. Innovation, Social Responsibility and Sustainability 25 64 .
M. R. Dileep & Francesca PagliaraM. R. Dileep & Francesca Pagliara. 2023. Transportation Systems for Tourism. Transportation Systems for Tourism 289 316 .
Wenbao Liu, Bingxue Wang, Yang Yang, Naixia Mou, Yunhao Zheng, Lingxian Zhang & Tengfei Yang. (2022) Cluster analysis of microscopic spatio-temporal patterns of tourists’ movement behaviors in mountainous scenic areas using open GPS-trajectory data. Tourism Management 93, pages 104614.
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Bartosz Bursa, Markus Mailer & Kay W. Axhausen. (2022) Intra-destination travel behavior of alpine tourists: a literature review on choice determinants and the survey work. Transportation 49:5, pages 1465-1516.
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Irina Clara, Ricardo Correia & Aida Carvalho. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 485 495 .
Gemma K. Lewis, Anne Hardy, Martha P. Wells & Fiona L. Kerslake. (2021) Using mobile technology to track wine tourists. Annals of Tourism Research Empirical Insights 2:2, pages 100022.
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Bob McKercher, Denis Tolkach, Ni Made Eka Mahadewi & Dewa Gde Ngurah Byomantara. (2021) The relationship between motive and in-destination behaviour. Journal of Hospitality and Tourism Management 46, pages 432-439.
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Anne HardyAnne Hardy. 2020. Tracking Tourists. Tracking Tourists.
Angela Chantre-Astaiza, Laura Fuentes-Moraleda, Ana Muñoz-Mazón & Gustavo Ramirez-Gonzalez. (2019) Science Mapping of Tourist Mobility 1980–2019. Technological Advancements in the Collection of the Data for Tourist Traceability. Sustainability 11:17, pages 4738.
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