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Original Articles

Establishing a Relationship between Behavior Change Theory and Social Marketing: Implications for Health Education

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Pages 331-335 | Published online: 25 Feb 2013

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Richard Peter Bailey, Jana Vašíčková, Rachel Payne, Andreu Raya Demidoff & Claude Scheuer. (2023) Active transport to school and health-enhancing physical activity: a rapid review of European evidence. Cities & Health 7:5, pages 875-887.
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Minwoong Chung & Maria Knight Lapinski. (2019) Extending the Theory of Normative Social Behavior to Predict Hand-Washing among Koreans. Health Communication 34:10, pages 1120-1129.
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Ernest Yaw Tweneboah-Koduah. (2014) Social Marketing: Using Stages of Change Model to Assess HIV/AIDS Testing Intentions Among University Students in Ghana. Journal of Nonprofit & Public Sector Marketing 26:3, pages 208-225.
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Nadina Raluca Luca & L. Suzanne Suggs. (2013) Theory and Model Use in Social Marketing Health Interventions. Journal of Health Communication 18:1, pages 20-40.
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AnthonyP. Lombardo & YvesA. Léger. (2007) Thinking About “Think Again” in Canada: Assessing a Social Marketing HIV/AIDS Prevention Campaign. Journal of Health Communication 12:4, pages 377-397.
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RobertJ. McDermott. (2006) Knowing and Doing in Health Education—A Reaction to Eddy. American Journal of Health Education 37:5, pages 317-318.
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Articles from other publishers (22)

Willow Forsyth, Tim Roberts & Graham Brewer. (2023) Conceptualising risk communication barriers to household flood preparedness. Urban Governance 3:2, pages 116-129.
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Taylor Jade Willmott & Sharyn Rundle-Thiele. (2022) Improving theory use in social marketing: the TITE four-step theory application process. Journal of Social Marketing 12:2, pages 222-255.
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Tolga ŞENTÜRK. (2020) Sosyal Pazarlamada Kullanılan Teori ve ModellerTheories and Models Used in Social Marketing. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 23:2, pages 603-621.
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Zhaohui Su, Michael Mackert, Xiaoshan Li, Jiyoon (Karen) Han, Brittani Crook & Benjamin Wyeth. (2020) “Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students. International Journal of Environmental Research and Public Health 17:12, pages 4421.
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Erin Hurley, Timo Dietrich & Sharyn Rundle-Thiele. (2019) A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents. BMC Public Health 19:1.
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Oxana Savciuc & Alina Timotin. (2019) The Integration of Behavioural Change Models in Social Marketing Programs in Public Health. Marketing – from Information to Decision Journal 2:1, pages 30-39.
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Krzysztof Kubacki & Natalia Szablewska. (2019) Social marketing targeting Indigenous peoples: a systematic review. Health Promotion International 34:1, pages 133-143.
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Bo Pang, Sharyn Rundle‐Thiele & Krzysztof Kubacki. (2017) Can the theory of planned behaviour explain walking to and from school among Australian children? A social marketing formative research study. International Journal of Nonprofit and Voluntary Sector Marketing 23:2.
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Bo Pang, Krzysztof Kubacki & Sharyn Rundle-Thiele. (2017) Promoting active travel to school: a systematic review (2010–2016). BMC Public Health 17:1.
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Joy Parkinson, Patricia David & Sharyn Rundle-Thiele. (2017) Self-efficacy or perceived behavioural control: Which influences consumers' physical activity and healthful eating behaviour maintenance?. Journal of Consumer Behaviour 16:5, pages 413-423.
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Denni Arli, Timo Dietrich, Aaron Tkaczynski & Sharyn Rundle-Thiele. (2017) Indonesian healthy living intentions: Segmentation study insights. International Journal of Nonprofit and Voluntary Sector Marketing 22:2, pages e1574.
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L. Meghan Mahoney & Tang Tang. 2016. Strategic Social Media. Strategic Social Media 5 22 .
Amanda Mabry & Michael Mackert. (2014) Advancing use of norms for social marketing: extending the theory of normative social behavior. International Review on Public and Nonprofit Marketing 11:2, pages 129-143.
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V. Dao Truong. (2014) Social Marketing. Social Marketing Quarterly 20:1, pages 15-34.
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Ernest Yaw Tweneboah‐Koduah & Nana Owusu‐Frimpong. (2013) Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana. International Journal of Nonprofit and Voluntary Sector Marketing 18:4, pages 241-260.
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Dominic Wettstein, L. Suzanne Suggs & Christiane Lellig. (2012) Social marketing and alcohol misuse prevention in German-speaking countries. Journal of Social Marketing 2:3, pages 187-206.
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Sheri Lewis Bate & Michael J. Cannon. (2009) A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus. Health Promotion Practice 12:3, pages 349-360.
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P. Deriemaeker, J. Taeymans, D. Aerenhouts, M. Hebbelinck & P. Clarys. (2007) Nutritional intake and physical performance capacity in Flemish schoolchildren (seven to12 years): issues for responsible marketing. Young Consumers 8:2, pages 83-93.
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Warwick Williams, Suzanne C. Purdy, Lydia Storey, Morris Nakhla & Gael Boon. (2007) Towards more effective methods for changing perceptions of noise in the workplace. Safety Science 45:4, pages 431-447.
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Jami L. Fraze, Maria Rivera-Trudeau & Laura McElroy. (2016) Applying Behavioral Theories to a Social Marketing Campaign. Social Marketing Quarterly 13:1, pages 2-14.
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Laura Bellows, Kathleen Cole & Jennifer Anderson. (2016) Assessing Characteristics, Needs, and Preferences of a Secondary Audience for the Development of a Bilingual Parent Component to the Food Friends Social Marketing Campaign. Social Marketing Quarterly 12:2, pages 43-57.
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Rosemary Thackeray & Brad L. Neiger. (2016) Using Social Marketing to Develop Diabetes Self-Management Education Interventions. The Diabetes Educator 28:4, pages 536-544.
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