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Western Speech Volume 36, 1972 - Issue 4
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Original Articles

The intensity component of semantic differential scores for measuring attitude

William E. Arnold Associate Professor of Information Sciences, Illinois State University
,
James C. McCroskey Professor of Speech, West Virginia University
&
Samuel V.O. Prichard Instructor of Speech, Pennsylvania State University
Pages 261-268 | Published online: 06 Jun 2009

Citations (3)

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Read on this site (1)

DominicA. Infante. (1979) Predicting response to semantic differential scales from verbal behavior. Southern Speech Communication Journal 44:4, pages 355-363.
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Articles from other publishers (2)

Haritz Gorostidi-Martinez, Weimin Xu & Xiaokang Zhao. (2017) A study of the Chinese consumers’ product-country image of Spain. Asia Pacific Journal of Marketing and Logistics 29:5, pages 947-977.
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Haritz Gorostidi-Martinez, Weimin Xu & Xiaokang Zhao. (2017) A review of Spanish consumers’ product-country image of China. Asia Pacific Journal of Marketing and Logistics 29:3, pages 589-615.
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