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Western Speech Volume 37, 1973 - Issue 4
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Original Articles

Attitude change as a function of degree and type of interpersonal similarity and message type

Stephen W. King Assistant Professor of Speech, San Diego State University
&
Kenneth K. Sereno Associate Professor of Speech Communication, University of Southern California
Pages 218-232 | Published online: 06 Jun 2009

Citations (10)

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Read on this site (7)

Nathaniel Geiger, Melanie A. Sarge & Ryan N. Comfort. (2022) An Examination of Expertise, Caring and Salient Value Similarity as Source Factors that Garner Support for Advocated Climate Policies. Environmental Communication 16:6, pages 788-804.
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Shuya Pan. (2018) Examining the effects of social networks formed in a senior-oriented online community on older participants’ subjective well-being in China. Chinese Journal of Communication 11:2, pages 135-154.
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Scott Elliot. (1979) Perceived Homophily as a Predictor of Classroom Learning. Annals of the International Communication Association 3:1, pages 585-602.
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DominicA. Infante. (1978) Similarity between advocate and receiver: The role of instrumentality. Central States Speech Journal 29:3, pages 187-193.
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MichaelD. Scott & H. Thomas Hurt. (1978) Social influence as a function of communicator and message type. Southern Speech Communication Journal 43:2, pages 146-161.
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StephenW. King. (1976) Reconstructing the concept of source perceptions: Toward a paradigm of source appropriateness. Western Speech Communication 40:4, pages 216-225.
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Gary Cronkhite & Jo Liska. (1976) A critique of factor analytic approaches to the study of credibility. Communication Monographs 43:2, pages 91-107.
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Articles from other publishers (3)

Thea Gregersen & Hege H. Bye. (2023) Emotional researchers or emotional audiences? The effect of emotions in climate change communication. Journal of Environmental Psychology 92, pages 102155.
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覚 澁谷. (2003) 「似た他者」との比較を通じた意見形成. Japan Marketing Journal 22:3, pages 95-108.
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JAMES C. MCCROSKEY, VIRGINIA P. RICHMOND & JOHN A. DALY. (1975) THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION. Human Communication Research 1:4, pages 323-332.
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