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Western Journal of Speech Communication Volume 48, 1984 - Issue 3
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Original Articles

An exploratory investigation into the relationship between television program preference and emotion‐eliciting qualities—A new theoretical perspective

William G. Christ Assistant Professor of Journalism, Radio, and Television, Trinity University, San Antonio, TX, 78284
&
Thompson Biggers Assistant Professor of Communication, University of Miami, Coral Gables, FL, 33124
Pages 293-307 | Published online: 06 Jun 2009

Citations (16)

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Aqsa Bashir, Jing (Taylor) Wen, Eunice Kim & Jon D. Morris. (2018) The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships. Journal of Current Issues & Research in Advertising 39:2, pages 178-191.
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Ilyoung Ju, Jong Woo Jun, Naa Amponsah Dodoo & Jon Morris. (2017) The influence of life satisfaction on nostalgic advertising and attitude toward a brand. Journal of Marketing Communications 23:4, pages 413-427.
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Jon D. Morris, Yunmi Choi & Ilyoung Ju. (2016) Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness. Journal of Current Issues & Research in Advertising 37:2, pages 165-182.
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Kathryn Greene. (2013) The Theory of Active Involvement: Processes Underlying Interventions That Engage Adolescents in Message Planning and/or Production. Health Communication 28:7, pages 644-656.
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SeanM. Horan, MatthewM. Martin & Keith Weber. (2012) Understanding Emotional Response Theory: The Role of Instructor Power and Justice Messages. Communication Quarterly 60:2, pages 210-233.
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TimothyP. Mottet & StevenA. Beebe. (2002) Relationships between teacher nonverbal immediacy, student emotional response, and perceived student learning. Communication Research Reports 19:1, pages 77-88.
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V. Carter Broach$suffix/text()$suffix/text(), ThomasJ. Page$suffix/text()$suffix/text() & R. Dale Wilson. (1995) Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness. Journal of Advertising 24:4, pages 45-54.
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WilliamG. Christ, Esther Thorson & Clarke Caywood. (1994) Do attitudes toward political advertising affect information processing of televised political commercials?. Journal of Broadcasting & Electronic Media 38:3, pages 251-270.
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Larry Vinson & J. Thompson Biggers. (1993) Emotional response as a predictor of compliance‐gaining message selection. Southern Communication Journal 58:3, pages 192-206.
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Esther Thorson, WilliamG. Christ & Clarke Caywood. (1991) Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials. Journal of Broadcasting & Electronic Media 35:4, pages 465-486.
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Articles from other publishers (6)

Jingbei Li, Zhiyong Wu, Runnan Li, Mingxing Xu, Kehua Lei & Lianhong Cai. 2018. Artificial Intelligence and Mobile Services – AIMS 2018. Artificial Intelligence and Mobile Services – AIMS 2018 16 28 .
Smita C. Banerjee & Kathryn Greene. (2006) Analysis Versus Production: Adolescent Cognitive and Attitudinal Responses to Antismoking Interventions. Journal of Communication 56:4, pages 773-794.
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Ramya Neelamegham & Dipak Jain. (2018) Consumer Choice Process for Experience Goods: An Econometric Model and Analysis. Journal of Marketing Research 36:3, pages 373-386.
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SETH FINN & MARY BETH GORR. (2016) Social Isolation and Social Support as Correlates of Television Viewing Motivations. Communication Research 15:2, pages 135-158.
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WILLIAM G. CHRIST. (1985) THE CONSTRUCT OF AROUSAL IN COMMUNICATION RESEARCH. Human Communication Research 11:4, pages 575-592.
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William G. Christ. (2006) Voter Preference and Emotion: Using Emotional Response to Classify Decided and Undecided Voters 1 . Journal of Applied Social Psychology 15:3, pages 237-254.
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