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Technical Communication Quarterly Volume 19, 2010 - Issue 4
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Original Articles

The Co-construction of Credibility in Online Product Reviews

Jo Mackiewicz Auburn University
Pages 403-426 | Published online: 30 Sep 2010

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Ali Razzaq, Wei Shao & Sara Quach. (2023) Towards an understanding of meme marketing: conceptualisation and empirical evidence. Journal of Marketing Management 39:7-8, pages 670-701.
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Clinton Amos, Lixuan Zhang, Skylar King & Anthony Allred. (2022) Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness. Journal of Marketing Communications 28:4, pages 360-391.
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Jason Swarts. (2020) Technical Communication is a Social Medium. Technical Communication Quarterly 29:4, pages 427-439.
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Tom van Laer & Elif Izberk-Bilgin. (2019) A discourse analysis of pilgrimage reviews. Journal of Marketing Management 35:5-6, pages 586-604.
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Hilary A. Sarat-St. Peter. (2017) “Make a Bomb in the Kitchen of Your Mom”: Jihadist Tactical Technical Communication and the Everyday Practice of Cooking. Technical Communication Quarterly 26:1, pages 76-91.
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Ehren Helmut Pflugfelder. (2017) Reddit’s “Explain Like I’m Five”: Technical Descriptions in the Wild. Technical Communication Quarterly 26:1, pages 25-41.
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Tomasz Szopiński. (2017) The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages. Economic Research-Ekonomska Istraživanja 30:1, pages 1655-1668.
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Rebecca A. Hayes & Caleb T. Carr. (2015) Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media. Journal of Promotion Management 21:3, pages 371-390.
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William L Allen. (2021) The conventions and politics of migration data visualizations. New Media & Society 25:6, pages 1313-1334.
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Michelle M. H. Şeref, Onur Şeref, Alan S. Abrahams, Shawndra B. Hill & Quinn Warnick. (2023) Rhetoric Mining: A New Text-Analytics Approach for Quantifying Persuasion. INFORMS Journal on Data Science 2:1, pages 24-44.
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Charles Forceville & Natalia Sánchez-Querubín. 2022. Dynamism in Metaphor and Beyond. Dynamism in Metaphor and Beyond 325 340 .
Małgorzata Sokół. (2022) “Together we can all make little steps towards a better world”: interdiscursive construction of ecologically engaged voices in YouTube vlogs. Text & Talk 42:4, pages 525-546.
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Victor-Alexandru Briciu, Cristian-Laurențiu Roman & Arabela Briciu. 2021. New Opportunities for Sentiment Analysis and Information Processing. New Opportunities for Sentiment Analysis and Information Processing 188 205 .
Matthew Hall, Mark Forshaw & Catharine Montgomery. 2021. Chemically Modified Minds. Chemically Modified Minds 81 99 .
David Gold, Jathan Day & Adrienne E. Raw. (2020) Who’s Afraid of Facebook? A Survey of Students’ Online Writing Practices. College Composition & Communication 72:1, pages 4-30.
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Ignacio López Escarcena. (2020) Multiple-viewing stories: Constructing expertise in online film evaluations through storytelling. Discourse, Context & Media 36, pages 100404.
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Camilla Vásquez. 2019. Storytelling in the Digital World. Storytelling in the Digital World 9 26 .
Irfan Ullah, Gul Rukh, Jin Zhou, Farman Ullah Khan & Zeeshan Ahmed. (2019) Modeling customer satisfaction in online hotel booking. Journal of Retailing and Consumer Services 48, pages 100-104.
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Abigail Bakke. (2018) Trust-Building in a Patient Forum: The Interplay of Professional and Personal Expertise. Journal of Technical Writing and Communication 49:2, pages 156-182.
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Camilla Vásquez & Addie Sayers China. 2019. Analyzing Digital Discourse. Analyzing Digital Discourse 193 218 .
William L. Allen. (2018) Visual brokerage: Communicating data and research through visualisation. Public Understanding of Science 27:8, pages 906-922.
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Camilla Vásquez. (2017) “My life has changed forever!”. Narrative Inquiry 27:2, pages 217-234.
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Jordan Frith. (2017) Forum design and the changing landscape of crowd-sourced help information. Communication Design Quarterly 4:2, pages 12-22.
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Abigail Bakke. 2017. Establishing and Evaluating Digital Ethos and Online Credibility. Establishing and Evaluating Digital Ethos and Online Credibility 85 103 .
Matthew Hall, Sarah Grogan & Brendan Gough. (2016) Bodybuilders’ accounts of synthol use: The construction of lay expertise online. Journal of Health Psychology 21:9, pages 1939-1948.
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Jo Mackiewicz, Dave Yeats & Thomas Thornton. (2016) The Impact of Review Environment on Review Credibility. IEEE Transactions on Professional Communication 59:2, pages 71-88.
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Jeff Rice. (2015) Professional Purity. Journal of Business and Technical Communication 30:2, pages 236-261.
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Matthew Hall, Sarah Grogan & Brendan Gough. 2016. Chemically Modified Bodies. Chemically Modified Bodies 127 145 .
Damien Wilson & Sarah Quinton. 2016. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing 447 456 .
Camilla Vásquez. (2015) Right now versus back then : Recency and remoteness as discursive resources in online reviews. Discourse, Context & Media 9, pages 5-13.
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Lee-Ann Kastman Breuch. (2015) Users to the rescue. Users to the rescue.
Nicholas Close Subtirelu. (2015) “She does have an accent but…”: Race and language ideology in students' evaluations of mathematics instructors on RateMyProfessors.com. Language in Society 44:1, pages 35-62.
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Yi Zhang & Camilla Vásquez. (2014) Hotels׳ responses to online reviews: Managing consumer dissatisfaction. Discourse, Context & Media 6, pages 54-64.
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Alexandra Broillet, Constance Kampf & Sabine Emad. (2014) “What and how do we learn from LinkedIn forums?” An exploratory investigation. “What and how do we learn from LinkedIn forums?” An exploratory investigation.
Yoon Jin Ma & Hyun-Hwa Lee. (2014) Consumer responses toward online review manipulation. Journal of Research in Interactive Marketing 8:3, pages 224-244.
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Robert Allen King, Pradeep Racherla & Victoria D. Bush. (2014) What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing 28:3, pages 167-183.
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Camilla Vásquez. 2014. The Language of Social Media. The Language of Social Media 65 90 .
Jo Mackiewicz. (2011) Epinions Advisors as Technical Editors. Journal of Business and Technical Communication 25:4, pages 421-448.
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Tom van Laer & Elif Izberk-Bilgin. (2017) At Least You're Out of the Rain, Right??: A Discourse Analysis of Pilgrimage Sites Reviews. SSRN Electronic Journal.
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