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Technical Communication Quarterly Volume 7, 1998 - Issue 3: International Communication in the Scientific and Technical Professions
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Original Articles

Corporate image and the establishment of Euro Disney: Mickey mouse and the French press

Janis Forman Director of Management Communication at the Anderson School of Management, UCLA
Pages 247-258 | Published online: 11 Mar 2009

Citations (5)

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Read on this site (1)

Sam Dragga. (1999) Ethical intercultural technical communication: Looking through the lens of Confucian ethics. Technical Communication Quarterly 8:4, pages 365-381.
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Articles from other publishers (4)

. 2007. International Hospitality Management. International Hospitality Management 353 368 .
Mark R. TestaLori J. Sipe. (2016) A Systems Approach to Service Quality. Cornell Hotel and Restaurant Administration Quarterly 47:1, pages 36-48.
Crossref
C. Kampf. (2002) Processes of intercultural communication as part of shifting cultural paradigms. Processes of intercultural communication as part of shifting cultural paradigms.
C.E. Kampf. (1999) Building a theoretical framework for intercultural communication in technical communication pedagogy. Building a theoretical framework for intercultural communication in technical communication pedagogy.

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