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Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

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Mohd Helmi Ali, Leanne Chung, Kim Hua Tan, Zafir Mohd Makhbul, Yuanzhu Zhan & Ming-Lang Tseng. (2023) Investigating blockchain technology adoption intention model in halal food small and medium enterprises: moderating role of supply chain integration. International Journal of Logistics Research and Applications 0:0, pages 1-25.
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Nguyen M Trang, Brad McKenna, Wenjie Cai & Alastair Maclean Morrison. (2023) I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking. Information Technology & People.
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Xinwei Li, Wenjuan Zeng & Mao Xu. (2022) The Moderating Role of IT Capability on Green Innovation and Ambidexterity: Towards a Corporate Sustainable Development. Sustainability 14:24, pages 16767.
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Samar Mouakket & Mohamed Aboelmaged. (2021) Drivers and outcomes of green information technology adoption in service organizations: an evidence from emerging economy context. Journal of Science and Technology Policy Management 13:4, pages 898-924.
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Nor Azizah Ahmad, Sulfeeza Mohd Drus & Hairoladenan Kasim. (2022) Factors of organizational adoption of enterprise architecture in Malaysian public sector: a multi group analysis. Journal of Systems and Information Technology 24:4, pages 331-360.
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Elisabetta Raguseo, Federico Pigni & Claudio Vitari. (2021) Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness. Information & Management 58:4, pages 103451.
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Angel Meseguer-Martinez, Simona Popa & Pedro Soto-Acosta. (2020) The instrumentation of science parks: an integrative framework of enabling factors. Journal of Intellectual Capital 22:1, pages 24-56.
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T. Ramayah, Pedro Soto-Acosta, Khoo Kah Kheng & Imran Mahmud. (2020) Developing process and product innovation through internal and external knowledge sources in manufacturing Malaysian firms: the role of absorptive capacity. Business Process Management Journal 26:5, pages 1021-1039.
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Mohammad Falahat, T. Ramayah, Pedro Soto-Acosta & Yan-Yin Lee. (2020) SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. Technological Forecasting and Social Change 152, pages 119908.
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Magaly Gaviria-Marin & Claudio Cruz-Cázares. (2020) Ranking web as indicator of knowledge diffusion: an application for SMEs. Academia Revista Latinoamericana de Administración 33:2, pages 219-240.
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Naeem Hayat & Abdullah Al Mamun. 2020. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism 99 115 .
Pedro Soto-Acosta & Simona Popa. 2020. Information Diffusion Management and Knowledge Sharing. Information Diffusion Management and Knowledge Sharing 452 472 .
Nor Azizah Ahmad, Sulfeeza Mohd. Drus & Hairoladenan Kasim. (2020) Factors That Influence the Adoption of Enterprise Architecture by Public Sector Organizations: An Empirical Study. IEEE Access 8, pages 98847-98873.
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Bryan J. Weiner, Alecia S. Clary, Stacey L. Klaman, Kea Turner & Amir Alishahi-Tabriz. 2020. Implementation Science 3.0. Implementation Science 3.0 101 144 .
Nur Ani, Vina Ayumi & Handrie Noprisson. (2019) A Literature Review of in IS Adoption Model Factors. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, pages 92-98.
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Pedro Soto-Acosta, Simona Popa & Isabel Martinez-Conesa. (2018) Information technology, knowledge management and environmental dynamism as drivers of innovation ambidexterity: a study in SMEs. Journal of Knowledge Management 22:4, pages 824-849.
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Christian N. Osakwe & Nwamaka A. Anaza. (2017) Understanding marketing resources and size in agro-based enterprises. Marketing Intelligence & Planning 36:2, pages 230-244.
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Jose Benitez, Yang Chen, Thompson S.H. Teo & Aseel Ajamieh. (2018) Evolution of the impact of e-business technology on operational competence and firm profitability: A panel data investigation. Information & Management 55:1, pages 120-130.
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Muhammad Fadhil Dzulfikar, Dana Indra Sensuse & Handrie Noprisson. (2017) A systematic literature review of information system adoption model applied to enterprise 2.0. A systematic literature review of information system adoption model applied to enterprise 2.0.
A.M. Abirami & A. Askarunisa. (2017) Sentiment analysis model to emphasize the impact of online reviews in healthcare industry. Online Information Review 41:4, pages 471-486.
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Fevzi Okumus, Anil Bilgihan, Ahmet Bulent Ozturk & Xinyuan (Roy) Zhao. (2017) Identifying and overcoming barriers to deployment of information technology projects in hotels. Journal of Organizational Change Management 30:5, pages 744-766.
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Pedro Soto-Acosta, Simona Popa & Daniel Palacios-Marqués. (2016) Social web knowledge sharing and innovation performance in knowledge-intensive manufacturing SMEs. The Journal of Technology Transfer 42:2, pages 425-440.
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Christian Nedu Osakwe, Miloslava Chovancová & Monica Agu. (2016) Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria. Information Development 32:4, pages 904-919.
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Pedro Soto-Acosta & Juan-Gabriel Cegarra-Navarro. (2016) New ICTs for Knowledge Management in Organizations. Journal of Knowledge Management 20:3, pages 417-422.
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Pedro Soto-Acosta & Simona Popa. 2016. Managing Public Relations and Brand Image through Social Media. Managing Public Relations and Brand Image through Social Media 207 227 .
Bing Wu & Chen Yan Zhang. (2014) Knowledge Sharing Research on Web 2.0. Applied Mechanics and Materials 631-632, pages 1136-1139.
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Pedro Soto-Acosta, Daniel Perez-Gonzalez & Simona Popa. (2014) Determinants of Web 2.0 technologies for knowledge sharing in SMEs. Service Business 8:3, pages 425-438.
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AJayandaran A/L Arumugam & Hamed Khazaei. (2022) A Conceptual Framework to Study The Factors Influencing Digital Technology Adoption Amongst Manufacturing Industries: Leadership Effectiveness as a Mediating Variable. SSRN Electronic Journal.
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