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Original Articles

A Study of Online Portal Users’ Loyalty From Core Service, Additional Value-added Service and Switching Barriers Perspectives

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Lovemore Chikazhe, Charles Makanyeza & Nicholas Z. Kakava. (2022) The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates. Journal of Marketing for Higher Education 32:1, pages 1-18.
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Articles from other publishers (6)

Lovemore Chikazhe, Thomas Bhebhe, Brighton Nyagadza, Edmore Munyanyi & Tricia Singizi. (2022) The role of self-service technology and graduates’ perceived job performance in assessing university service quality. Quality Assurance in Education 31:2, pages 263-280.
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José Torrão & Sandrina Teixeira. (2023) The Antecedents of Customer Satisfaction in the Portuguese Telecommunications Sector. Sustainability 15:3, pages 2778.
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Lin Zhang, Yanqing Wang, Muhammad Adeel Anjum & Jingjing Mu. (2022) The impacts of point rewarding and exchanging on users’ loyalty toward mobile payment applications: a dual channeling perspective. Internet Research 32:6, pages 1832-1861.
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Nandang Karnowati & Erna Handayani. (2022) Mediation role of business performance on entrepreneurship orientation and market orientation to create MSME competitiveness in pandemic times. International Journal of Research in Business and Social Science (2147- 4478) 11:6, pages 138-147.
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Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Ming-Lang Tseng & T. Ramayah. (2018) Reducing temptation to switch mobile data service providers over time. Industrial Management & Data Systems 118:8, pages 1597-1628.
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Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Malliga Marimuthu, Ramayah Thurasamy & Bang Nguyen. (2017) Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty. Journal of Service Theory and Practice 27:3, pages 616-641.
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