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Political Communication Volume 7, 1990 - Issue 1
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Original Articles

Image formation, the low involvement viewer, and televised political advertising

Donald T. Cundy Departments of Communication and Political Science, Utah State University, Logan, UT, 84322
Pages 41-59 | Published online: 04 May 2010

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Ronald Paul Hill, Michael Capella & Yoon-Na Cho. (2015) Incivility in political advertisements: a look at the 2012 US presidential election. International Journal of Advertising 34:5, pages 812-829.
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JohnH. Parmelee. (2009) “A Better Man for a Better America:” Presidential Campaign Films as a Mirror of Society. Atlantic Journal of Communication 17:2, pages 88-100.
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Virginia García-Beaudoux & Orlando D'Adamo. (2007) El anuncio político televisivo como herramienta de comunicación electoral. Análisis de caso: los anuncios de la campaña para las elecciones legislativas de marzo de 2004 en España. International Journal of Social Psychology 22:1, pages 45-61.
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JohnC. Tedesco. (2002) Televised Political Advertising Effects: Evaluating Responses during the 2000 Robb-Allen Senatorial Election. Journal of Advertising 31:1, pages 37-48.
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Articles from other publishers (1)

David Lynn Painter. (2013) Collateral Damage. American Behavioral Scientist 58:4, pages 510-523.
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