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Journal of Public Relations Research Volume 21, 2009 - Issue 4
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Original Articles

Comparison of Indirect Sources of Efficacy Information in Pretesting Messages for Campaigns to Prevent Drunken Driving

Ronald Anderson Department of Advertising and Public Relations, University of Texas at Austin, Correspondence[email protected]
Pages 428-454 | Published online: 20 Oct 2009

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Read on this site (2)

Po-Lin Pan & Shelby King. (2021) Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States. Health Marketing Quarterly 38:4, pages 255-269.
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Lisa Buckley, Rebekah L. Chapman & Ioni Lewis. (2016) A Systematic Review of Intervening to Prevent Driving While Intoxicated: The Problem of Driving While Intoxicated (DWI). Substance Use & Misuse 51:1, pages 104-112.
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Articles from other publishers (2)

Park Sun-A & Lee Hyunmin. (2016) Attribution of government responsibility for H1N1 flu pandemic: The role of TV health news sources, self-efficacy messages, and crisis severity. Journal of Media and Communication Studies 8:6, pages 52-62.
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Daniela Stockmann, Ashley Esarey & Jie Zhang. (2010) Advertising Chinese Politics: The Effects of Public Service Announcements in Urban China. SSRN Electronic Journal.
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