Advanced search
Publication Cover
Journal of Public Relations Research Volume 23, 2010 - Issue 1
Submit an article Journal homepage
955
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

A Provisional Conceptual Framework for Intentional Positioning in Public Relations

Melanie James School of Design, Communication, and IT, University of NewcastleCorrespondence[email protected]
Pages 93-118 | Published online: 06 Jan 2011

Citations (11)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Sophia Fischer. (2014) Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda. Journal of Nonprofit & Public Sector Marketing 26:1, pages 1-34.
Read now

Articles from other publishers (10)

Gifty Sunkwa-Mills, Kodjo Senah & Britt Pinkowski Tersbøl. (2023) Infection prevention and control in neonatal units: An ethnographic study of social and clinical interactions among healthcare providers and mothers in Ghana. PLOS ONE 18:7, pages e0283647.
Crossref
Naíde Müller. (2022) Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy. Public Relations Review 48:5, pages 102261.
Crossref
John Mendy. (2020) Staff preferences in four SMEs experiencing organizational change. Journal of Organizational Change Management 33:2, pages 331-348.
Crossref
Wendy C. Y. Hu, Robyn Woodward-Kron & Eleanor Flynn. (2019) Educator as Diagnostician, Judge and Confidant: a positioning analysis of medical student support encounters. Advances in Health Sciences Education 24:4, pages 707-724.
Crossref
Robert L Heath & Winni JohansenSandra Duhé. 2018. The International Encyclopedia of Strategic Communication. The International Encyclopedia of Strategic Communication 1 5 .
Roxana D. Maiorescu. (2017) Personal public relations and celebrity scandals. Journal of Communication Management 21:3, pages 254-266.
Crossref
Susanne Kjaerbeck. (2017) Positioning and change in a hospital ward. Journal of Organizational Change Management 30:1, pages 43-53.
Crossref
Melanie James. (2015) Situating a New Voice in Public Relations: The Application of Positioning Theory to Research and Practice. Media International Australia 154:1, pages 34-41.
Crossref
Deborah Wise & Melanie James. (2013) Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations. Public Relations Inquiry 2:3, pages 327-353.
Crossref
Melanie James. (2012) Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice. Public Relations Review 38:4, pages 555-564.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.