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Journal of Public Relations Research Volume 24, 2012 - Issue 1
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ARTICLES

Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries

Hyehyun Hong Department of Advertising and Public Relations, Chung-Ang University, South KoreaCorrespondence[email protected]
,
Hyojung Park School of Journalism and Media Studies, San Diego State University
,
Youngah Lee Division of Communication, Indiana Wesleyan University
&
Jongmin Park Department of Journalism and Communication, Kyung Hee University, South Korea
Pages 37-68 | Published online: 03 Jan 2012

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