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Journal of Public Relations Research Volume 26, 2014 - Issue 3
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ARTICLES

I Want to Be Your Friend: The Effects of Organizations’ Interpersonal Approaches on Social Networking Sites

Kang-Hoon Sung California State Polytechnic University, PomonaCorrespondence[email protected]
&
Sora Kim The Chinese University of Hong KongCorrespondence[email protected]
Pages 235-255 | Published online: 28 May 2014

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Yoon Hi Sung, Rachel Esther Lim & Wei-Na Lee. (2022) Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response. International Journal of Advertising 41:2, pages 284-308.
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Yangzhi (Nicole) Jiang & Hyojung Park. (2021) The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram. Journal of Interactive Advertising 21:3, pages 209-224.
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Yoo Jin Chung & Eunice Kim. (2021) Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users. Journal of Promotion Management 27:1, pages 1-26.
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Barney G. Pacheco & Rhonda Jaipaul-O’Garro. (2020) Reconceptualizing Determinants of Consumer Attitudes Toward Social Commerce Sites. Journal of Internet Commerce 19:2, pages 192-211.
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Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2017) Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China. International Journal of Strategic Communication 11:3, pages 244-267.
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Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2021) Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication. New Media & Society 25:12, pages 3613-3640.
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Miaohong Huang & Eyun-Jung Ki. (2023) Protecting organizational reputation during a para-crisis: The effectiveness of conversational human voice on social media and the roles of construal level, social presence, and organizational listening. Public Relations Review 49:5, pages 102389.
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Françoise Simon & Virginie Schweitzer. (2023) When smart meters backfire on energy transition internalization: Ethical electricity suppliers' mitigation of consumer data vulnerability and attendant psychological disempowerment. Technological Forecasting and Social Change 194, pages 122738.
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Linjuan Rita Men, Julie O’Neil & Michele Ewing. (2020) From the Employee Perspective: Organizations’ Administration of Internal Social Media and the Relationship between Social Media Engagement and Relationship Cultivation. International Journal of Business Communication 60:2, pages 375-402.
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Christian Rudeloff & Julius Damms. (2022) Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. Journal of Research in Marketing and Entrepreneurship 25:2, pages 328-346.
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Ahmed Fahim Morshed, Goi Chai lee & Adamu Abbas Adamu. (2023) The Antecedents of Facebook Brand Page Engagement in Public Relations. MATEC Web of Conferences 377, pages 02003.
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Linjuan Rita Men & Yongjun Sung. (2019) Shaping Corporate Character Through Symmetrical Communication: The Effects on Employee-Organization Relationships. International Journal of Business Communication 59:3, pages 427-449.
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Linjuan Rita Men. (2022) How should organizations engage and build relationships with mobile publics on social messengers. Journal of Brand Management 29:3, pages 311-325.
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Putu Nata Kusuma, Trianasari Trianasari & Putu Indah Rahmawati. (2022) The Use of Social Media as a Water Tourism Destination Promotional Media at Banjar Hot Spring: Digital Marketing Perspective. International Journal of Social Science and Business 6:2, pages 282-288.
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Patrick D. Thelen & Alejandro Formanchuk. (2022) Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy. Public Relations Review 48:1, pages 102137.
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Yunhe Li, Minghua Xiong, Wei-Hsuan Chang & Ling Li. (2021) How Internal Marketing Drives Employees’ Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange. Frontiers in Psychology 12.
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Giselle A. Auger & Moonhee Cho. (2021) Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations. Public Relations Review 47:4, pages 102083.
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Kang Hoon Sung & Sora Kim. (2018) Do Organizational Personification and Personality Matter? The Effect of Interaction and Conversational Tone on Relationship Quality in Social Media. International Journal of Business Communication 58:4, pages 582-606.
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Michael Johann, Cornelia Wolf & Alexander Godulla. (2021) Managing relationships on Facebook: A long-term analysis of leading companies in Germany. Public Relations Review 47:3, pages 102044.
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Hyojung Park & Yangzhi Jiang. (2020) A human touch and content matter for consumer engagement on social media. Corporate Communications: An International Journal 26:3, pages 501-520.
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Grzegorz Kapuściński, Nathan Zhang, Liting Zeng & Aihua Cao. (2021) Effects of crisis response tone and spokesperson's gender on employer attractiveness. International Journal of Hospitality Management 94, pages 102884.
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Javier Abuin-Penas, Maria-Isabel Miguez-Gonzalez & Maria-Jose Martinez-Patino. (2020) Instagram como herramienta de relaciones públicas para los deportistas de élite españoles. Revista Internacional de Relaciones Públicas 10:19, pages 91-110.
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Laura Olkkonen & Vilma Luoma-aho. (2019) Theorizing expectations as enablers of intangible assets in public relations: Normative, predictive, and destructive. Public Relations Inquiry 8:3, pages 281-297.
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Jeyoung Oh & Eyun-Jung Ki. (2019) Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type. Public Relations Review 45:2, pages 319-331.
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Yi Grace Ji, Zifei Fay Chen, Weiting Tao & Zongchao Cathy Li. (2019) Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data. Public Relations Review 45:1, pages 88-103.
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Pamela Jo Brubaker & Christopher Wilson. (2018) Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public Relations Review 44:3, pages 342-352.
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Michael Johann & Michael Oswald. 2018. Digitale Polizeiarbeit. Digitale Polizeiarbeit 19 38 .
Wan-Hsiu Sunny Tsai & Linjuan Rita Men. (2016) Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites. New Media & Society 19:11, pages 1848-1867.
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Moonhee Cho & Giselle A. Auger. (2017) Extrovert and engaged? Exploring the connection between personality and involvement of stakeholders and the perceived relationship investment of nonprofit organizations. Public Relations Review 43:4, pages 729-737.
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Zifei Fay Chen, Cheng Hong & Cong Li. (2017) The joint effect of association-based corporate posting strategy and eWOM comment valence on social media. Internet Research 27:5, pages 1039-1057.
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Linjuan Rita Men & Wan-Hsiu Sunny Tsai. (2016) Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review 42:5, pages 932-942.
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Jung Won Chun & Moon J. Lee. (2016) Increasing individuals' involvement and WOM intention on Social Networking Sites: Content matters!. Computers in Human Behavior 60, pages 223-232.
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Corné Dijkmans, Peter Kerkhof, Asuman Buyukcan-Tetik & Camiel J. Beukeboom. (2015) Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company. Journal of Computer-Mediated Communication 20:6, pages 632-648.
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Sandra Duhé. (2015) An overview of new media research in public relations journals from 1981 to 2014. Public Relations Review 41:2, pages 153-169.
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