Advanced search
Publication Cover
Journal of Public Relations Research Volume 26, 2014 - Issue 3
Submit an article Journal homepage
6,695
Views
220
CrossRef citations to date
0
Altmetric
ARTICLES

What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

Gregory D. Saxton Department of Communication, University at Buffalo, SUNY
&
Richard D. Waters School of Management, University of San FranciscoCorrespondence[email protected]
Pages 280-299 | Published online: 28 May 2014

Citations (220)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (39)

Wei Huang & Yuan Wang. (2023) Military’s public relations practice in the social media era: exploring the Chinese military’s use of WeChat and public engagement. Asian Journal of Communication 33:6, pages 592-610.
Read now
Lina Gomez-Vasquez, Enilda Romero-Hall, Nadia Jaramillo Cherrez, Samaha Ghani, Alexa Rodriguez & Caldeira Ripine. (2023) Keeping Citizens Informed and Engaged During the COVID-19 Pandemic Using #YoMeInformoPMA: A Case from Latin America. Health Communication 38:9, pages 1813-1820.
Read now
Yan Qu & Adam J. Saffer. (2023) Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model. Journal of Public Relations Research 35:4, pages 209-235.
Read now
Vincent Huang. (2023) Information experiences of organisational newcomers: using public social media for organisational socialisation. Behaviour & Information Technology 42:9, pages 1279-1293.
Read now
Ran Ju, Moyi Jia & Jiuqing Cheng. (2023) Promoting Mental Health on Social Media: A Content Analysis of Organizational Tweets. Health Communication 38:8, pages 1540-1549.
Read now
Jiyoung Lee, Youllee Kim & Xun Zhu. (2023) Liked and shared tweets during the pandemic: the relationship between intrinsic message features and (mis)information engagement. Behaviour & Information Technology 0:0, pages 1-18.
Read now
Moyi Jia, Ran Ju & Jian Zhu. (2023) Understanding Mental Health Organizations’ Instagram Through Visuals: A Content Analysis. Health Communication 0:0, pages 1-11.
Read now
Achmad Sulfikar, Peter Kerkhof & Martin Tanis. (2023) Tweeting for Religion: How Indonesian Islamic Fundamentalist Organizations Use Twitter. Journal of Media and Religion 22:1, pages 1-16.
Read now
Anna Oksiutycz & Kumbirai Felix Mwadiwa. (2023) Using Social Media as a Tool for Dialogic Engagement: The Case of an NGO in South Africa. Communicatio 49:1, pages 90-111.
Read now
Matthew P. Taylor. (2023) All Talk and No Action? A Comparative Analysis of Nonprofit Twitter Chats. Journal of Nonprofit & Public Sector Marketing 35:1, pages 65-80.
Read now
Shaohai Jiang, Janice Tay, Annabel Ngien & Iccha Basnyat. (2022) Social Media Health Promotion and Audience Engagement: The Roles of Information Dissemination, Organization-Audience Interaction, and Action Confidence Building. Health Communication 0:0, pages 1-11.
Read now
Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt. (2022) Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users. Journal of International Consumer Marketing 34:5, pages 616-630.
Read now
Yannan Li & Amy Voida. (2022) Nonprofit Organizations’ Dialogic Use of Social Media: Principles and Practice. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-26.
Read now
Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia. (2022) When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs’ online social media channels. European Sport Management Quarterly 22:3, pages 335-357.
Read now
Chaoyuan She. (2022) Social media dissemination of counter accounts and stakeholder support – evidence from greenpeace’s “Save the Arctic” campaign on Facebook. Accounting Forum 0:0, pages 1-26.
Read now
Xue-Fei Yan & Cheng-Jun Wang. (2021) With greater popularity comes less responsibility: the popularity fallacy of Big Vs’ public participation on Sina Weibo. Chinese Journal of Communication 14:4, pages 430-450.
Read now
Yuan Wang. (2021) Building relationships with fans: how sports organizations used twitter as a communication tool. Sport in Society 24:7, pages 1055-1069.
Read now
Patrick D. Thelen, Katy L. Robinson, Cen April Yue & Rita Linjuan Men. (2021) Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States. Journal of Promotion Management 27:1, pages 27-49.
Read now
Lee Edwards, Fiona Philip & Ysabel Gerrard. (2020) Communicating feminist politics? The double-edged sword of using social media in a feminist organisation. Feminist Media Studies 20:5, pages 605-622.
Read now
Chih-Hui Lai, Rebecca Ping Yu & Ying-Chien Chen. (2020) Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach. International Journal of Strategic Communication 14:3, pages 139-159.
Read now
Julia K. Weiss & Elizabeth L. Cohen. (2019) Clicking for change: the role of empathy and negative affect on engagement with a charitable social media campaign. Behaviour & Information Technology 38:12, pages 1185-1193.
Read now
Clila Magen & Ruth Avidar. (2019) Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel. Journal of Public Relations Research 31:3-4, pages 97-117.
Read now
Melissa Tully, Kajsa E. Dalrymple & Rachel Young. (2019) Contextualizing Nonprofits’ Use of Links on Twitter During the West African Ebola Virus Epidemic. Communication Studies 70:3, pages 313-331.
Read now
Rui Sun & Hugo D. Asencio. (2019) Using Social Media to Increase Nonprofit Organizational Capacity. International Journal of Public Administration 42:5, pages 392-404.
Read now
Sheng Yuan. (2019) Comparative analysis of Chinese and Japanese corporate communication on Facebook and Twitter. Chinese Journal of Communication 12:2, pages 224-243.
Read now
Alan Abitbol, Judson Meeks & R. Glenn Cummins. (2019) Does Oil and Goodwill Mix?: Examining the Oil and Gas Industry’s Impact on Stakeholder Engagement on Facebook. Environmental Communication 13:2, pages 192-208.
Read now
Anli Xiao, Holly Overton & Ruobing Li. (2019) Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions. Journal of Promotion Management 25:1, pages 82-107.
Read now
Yang Cheng, Yan Jin, Chun-Ju Flora Hung-Baesecke & Yi-Ru Regina Chen. (2019) Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters. International Journal of Strategic Communication 13:1, pages 76-93.
Read now
Michelle I Seelig, Diane Millette, Chun Zhou & Jialing (Catherine) Huang. (2019) A new culture of advocacy: An exploratory analysis of social activism on the web and social media. Atlantic Journal of Communication 27:1, pages 15-29.
Read now
Amy O’Connor & Michelle Shumate. (2018) A Multidimensional Network Approach to Strategic Communication. International Journal of Strategic Communication 12:4, pages 399-416.
Read now
Jamie N. Smith. (2018) The Social Network?: Nonprofit Constituent Engagement Through Social Media. Journal of Nonprofit & Public Sector Marketing 30:3, pages 294-316.
Read now
Kenneth D. Plowman & Christopher Wilson. (2018) Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use. International Journal of Strategic Communication 12:2, pages 125-144.
Read now
John G. Wirtz & Thais M. Zimbres. (2018) A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research 30:1-2, pages 5-34.
Read now
Gunwoo Yoon, Cong Li, Yi (Grace) Ji, Michael North, Cheng Hong & Jiangmeng Liu. (2018) Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance. Journal of Advertising 47:1, pages 24-37.
Read now
Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2017) Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China. International Journal of Strategic Communication 11:3, pages 244-267.
Read now
Courtney C. Simpson & Suzanne E. Mazzeo. (2017) Skinny Is Not Enough: A Content Analysis of Fitspiration on Pinterest. Health Communication 32:5, pages 560-567.
Read now
Brian G. Smith & Maureen Taylor. (2017) Empowering Engagement: Understanding Social Media User Sense of Influence. International Journal of Strategic Communication 11:2, pages 148-164.
Read now
Hyojung Park, Bryan H. Reber & Myoung-Gi Chon. (2016) Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement. Journal of Health Communication 21:2, pages 188-198.
Read now
Emily K. Vraga, Ashley A. Anderson, John E. Kotcher & Edward W. Maibach. (2015) Issue-Specific Engagement: How Facebook Contributes to Opinion Leadership and Efficacy on Energy and Climate Issues. Journal of Information Technology & Politics 12:2, pages 200-218.
Read now

Articles from other publishers (181)

Teresa Elvira-Lorilla, Inigo Garcia-Rodriguez, M. Elena Romero-Merino & Marcos Santamaria-Mariscal. (2023) The Role of Social Media in Nonprofit Organizations’ Fundraising. Nonprofit and Voluntary Sector Quarterly.
Crossref
Teresa Elvira‐Lorilla, Inigo Garcia‐Rodriguez, M. Elena Romero‐Merino & Marcos Santamaria‐Mariscal. (2023) Engagement of nonprofit organizations' followers on Instagram. Nonprofit Management and Leadership.
Crossref
Yue Xu, Weiping Chen & Terence T. Ow. (2023) The effects of social media posts’ characteristics on customer engagement: Evidence from WeChat. Information & Management 60:7, pages 103854.
Crossref
Bernard Enjolras. (2022) Determinants of Voluntary Organizations’ Attention on Facebook: The Case of Norwegian Voluntary Organizations. Nonprofit and Voluntary Sector Quarterly 52:5, pages 1308-1330.
Crossref
Dorota Dobija, Giuseppe Grossi, Luca Mora, Zuzanna Staniszewska, Łukasz Kozłowski & Anna Kovbasiuk. (2023) Adaptive social media communication for web-based accountability. Government Information Quarterly 40:4, pages 101859.
Crossref
Kimberly Wiley, Kayla Schwoerer, Micayla Richardson & Marlen Barajas Espinosa. (2022) Engaging stakeholders on TikTok : A multi‐level social media analysis of nonprofit Microvlogging . Public Administration 101:3, pages 822-842.
Crossref
Anna Alexander, Silvia Pilonato & Giulia Redigolo. (2023) Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees. The British Accounting Review 55:5, pages 101169.
Crossref
Jennifer Ihm. (2023) Why do individuals create posts on organizations’ social media pages? Identifications, functions, and audiences beyond the organizational boundary for social change. Human Communication Research 49:3, pages 272-284.
Crossref
Matthew P. Taylor. (2022) Can We Chat . . . Privately? Using Twitter Chats to Facilitate Offline Engagement for Nonprofits. Nonprofit and Voluntary Sector Quarterly 52:3, pages 745-762.
Crossref
Galina Selivanova. (2022) Tweeting in the ‘Expert Bubble’: Social Media Engagement of German Private Environmental Foundations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 34:3, pages 540-551.
Crossref
Erica E. Harris, Daniel G. Neely & Gregory D. Saxton. (2021) Social media, signaling, and donations: testing the financial returns on nonprofits’ social media investment. Review of Accounting Studies 28:2, pages 658-688.
Crossref
Cen April Yue, Linjuan Rita Men & Erin Birx Hart. (2023) “Chief engagement officers?” A comparative study between U.S. corporate and nonprofit executive Leaders' social media communication strategies. Nonprofit Management and Leadership 33:4, pages 879-892.
Crossref
Kathleen Chell, Gary Mortimer, Thy Dang & Rebekah Russell-Bennett. (2023) Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors. Nonprofit and Voluntary Sector Quarterly, pages 089976402311659.
Crossref
Yafei Zhang, Chuqing Dong & Yuan Cheng. (2022) How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter. Internet Research 33:2, pages 550-577.
Crossref
Mahade Hasan & Shah Md Taha Islam. (2021) Exploring the link between institutional pressures and the timeliness of corporate internet reporting: the case of an emerging economy. Journal of Financial Reporting and Accounting 21:2, pages 464-485.
Crossref
Qiongyao Huang, Benjamin J. Lynn, Chuqing Dong, Shijun Ni & Linjuan Rita Men. (2022) Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S. International Journal of Business Communication 60:2, pages 512-542.
Crossref
Virginia S. Harrison, Joseph Bober, Christen Buckley & Victoria Vallos. (2023) “Save Our Spikes”: Social Media Advocacy and Fan Reaction to the End of Minor League Baseball. Communication & Sport, pages 216747952311519.
Crossref
Dorota Dobija, Charles H. Cho, Chaoyuan She, Ewelina Zarzycka, Joanna Krasodomska & Dariusz Jemielniak. (2022) Involuntary Disclosures and Stakeholder-Initiated Communication on Social Media. Organization & Environment 36:1, pages 69-97.
Crossref
Lisa D. Lewin & Danielle E. Warren. (2023) Calls to Action: The Dangers of Negative CSR Information and Stakeholder Punishments. Corporate Reputation Review.
Crossref
Matthias Karmasin. 2023. CSR Communication in the Media. CSR Communication in the Media 13 25 .
Jennifer Ihm. (2022) How individuals use nonprofit organizations’ social media pages: Understanding functions of and networks from individual posts for social change. Public Relations Review 48:5, pages 102252.
Crossref
Gregory D. Saxton & Dean Neu. (2021) Twitter-Based Social Accountability Processes: The Roles for Financial Inscriptions-Based and Values-Based Messaging. Journal of Business Ethics 181:4, pages 1041-1064.
Crossref
Marta Stanislawska. (2022) The Impact of the COVID-19 Pandemic and Energy Crisis on CSR Policy in Transport Industry in Poland. Energies 15:23, pages 8892.
Crossref
Imran Mazid. (2022) Social presence for strategic health messages: An examination of state governments' use of Twitter to tackle the Covid-19 pandemic. Public Relations Review 48:4, pages 102223.
Crossref
Sema Akboga & Engin Arik. (2022) The communication strategies of ideologically polarized civil society organizations on Twitter: the case of Turkey. SN Social Sciences 2:10.
Crossref
Márcia R. C. Santos & Raul M. S. Laureano. (2021) COVID-19-Related Studies of Nonprofit Management: A Critical Review and Research Agenda. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 33:5, pages 936-951.
Crossref
Andrés Shoai. (2021) Dealing with disappointment: How can a ‘coexisting imperatives’ view help us understand the unfulfilled dialogical promise of digital media. Public Relations Inquiry 11:3, pages 379-401.
Crossref
Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo & José Franco. (2022) Brand-generated social media content and its differential impact on loyalty program members. Journal of the Academy of Marketing Science 50:5, pages 1071-1090.
Crossref
Aya Okada, Yu Ishida & Naoto Yamauchi. 2022. Research Anthology on Social Media's Influence on Government, Politics, and Social Movements. Research Anthology on Social Media's Influence on Government, Politics, and Social Movements 144 166 .
Anli Xiao, Yan Huang, Denise S. Bortree & Richard D. Waters. (2021) Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions. Nonprofit and Voluntary Sector Quarterly 51:4, pages 832-856.
Crossref
Jessica E. Boscarino. (2022) Is seeing believing? Comparing the influence of textual and visual policy narratives on public opinion. Politics & Policy 50:4, pages 720-751.
Crossref
Aya Okada, Yu Ishida & Naoto Yamauchi. 2022. Research Anthology on Managing Crisis and Risk Communications. Research Anthology on Managing Crisis and Risk Communications 748 770 .
Alvin Zhou & Sifan Xu. (2022) Computer mediation vs. dialogic communication: How media affordances affect organization-public relationship building. Public Relations Review 48:2, pages 102176.
Crossref
María Victoria Carrillo-Durán & Juan Luis Tato-Jiménez. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 1325 1345 .
Shu Zhang, Menno D.T. de Jong & Jordy F. Gosselt. (2022) Twitter as a Technical Communication Platform: How IT Companies' Message Characteristics Relate to Online Engagement. Technical Communication 69:2, pages 18-35.
Crossref
Moritz Müller. (2022) Spreading the word? European Union agencies and social media attention. Government Information Quarterly 39:2, pages 101682.
Crossref
Jing Xu & Huijun Zhang. (2022) Activating beyond Informing: Action-Oriented Utilization of WeChat by Chinese Environmental NGOs. International Journal of Environmental Research and Public Health 19:7, pages 3776.
Crossref
Sun Young Lee, JungKyu Rhys Lim & Duli Shi. (2022) Visually Framing Disasters: Humanitarian Aid Organizations’ Use of Visuals on Social Media. Journalism & Mass Communication Quarterly, pages 107769902210810.
Crossref
Osnat Roth-Cohen & Ruth Avidar. (2022) A decade of social media in public relations research: A systematic review of published articles in 2010–2020. Public Relations Review 48:1, pages 102154.
Crossref
Chih-Hui Lai & Rebecca Ping Yu. (2022) How do public organizations communicate their alliances on Facebook and how does the public react? A longitudinal analysis. Public Relations Review 48:1, pages 102144.
Crossref
Vikas Kumar, Imran Khan, Mobin Fatma & Amrinder Singh. (2022) Engaging luxury brand consumers on social media. Journal of Consumer Marketing 39:1, pages 121-132.
Crossref
Sumin Shin & Eyun-Jung Ki. (2021) Understanding environmental tweets of for-profits and nonprofits and their effects on user responses. Management Decision 60:1, pages 211-230.
Crossref
Sarah Maxwell & Julia Carboni. 2022. Research Anthology on Citizen Engagement and Activism for Social Change. Research Anthology on Citizen Engagement and Activism for Social Change 446 462 .
Chu-Bing Zhang, Zhuo-Ping Zhang, Ying Chang, Tian-Ge Li & Ru-Jing Hou. (2022) Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency. Journal of Retailing and Consumer Services 64, pages 102812.
Crossref
Xiayu Wang. 2022. Proceedings of the 2022 International Conference on Business and Policy Studies. Proceedings of the 2022 International Conference on Business and Policy Studies 81 92 .
Matthias Karmasin. 2020. Handbuch der Public Relations. Handbuch der Public Relations 1 19 .
Tamaki Onishi & Aya Okada. 2020. International Encyclopedia of Civil Society. International Encyclopedia of Civil Society 1 7 .
Juan Ignacio Rengifo Gallego, José Manuel Sánchez Martín, Marcelino Sánchez Rivero, Luz María Martín Delgado & María Cristina Rodríguez Rangel. 2022. Tourism Entrepreneurship in Portugal and Spain. Tourism Entrepreneurship in Portugal and Spain 101 136 .
David Campbell & Kristina Lambright. 2022. Global Encyclopedia of Public Administration, Public Policy, and Governance. Global Encyclopedia of Public Administration, Public Policy, and Governance 8683 8689 .
Jingyi Sun, Aimei Yang & Adam J. Saffer. (2021) Evolving Crisis and Changing Networks: NGOs’ Stakeholder Engagement on the Global Refugee Crisis. Nonprofit and Voluntary Sector Quarterly, pages 089976402110574.
Crossref
Zongchao Cathy Li, Yi Grace Ji, Weiting Tao & Zifei Fay Chen. (2021) Engaging Your Feelings: Emotion Contagion and Public Engagement on Nonprofit Organizations’ Facebook Sites. Nonprofit and Voluntary Sector Quarterly, pages 089976402110573.
Crossref
Cen April Yue, Yufan Sunny Qin, Marc Vielledent, Linjuan Rita Men & Alvin Zhou. (2021) Leadership going social: How U.S. nonprofit executives engage publics on Twitter. Telematics and Informatics 65, pages 101710.
Crossref
Yuan Wang, Yang Cheng & Jie Sun. (2021) When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review 47:4, pages 102081.
Crossref
Vanessa Mato-Santiso, Marta Rey-García & María José Sanzo-Pérez. (2021) Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing. Public Relations Review 47:4, pages 102074.
Crossref
Ran Ju, Chuqing Dong & Yafei Zhang. (2021) How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry. Public Relations Review 47:4, pages 102059.
Crossref
Araceli Galiano-Coronil, Juan José Mier-Terán Franco, César Serrano Domínguez & Luis Bayardo Tobar Pesánte. (2021) An Approach to Exploring Non-Governmental Development Organizations Interest Groups on Facebook. Applied Sciences 11:19, pages 9237.
Crossref
Aimei Yang & Adam J Saffer. (2020) Standing out in a networked communication context: Toward a network contingency model of public attention. New Media & Society 23:10, pages 2902-2925.
Crossref
Diogenis Baboukardos, Silvia Gaia & Chaoyuan She. (2021) Social performance and social media activity in times of pandemic: evidence from COVID-19-related Twitter activity. Corporate Governance: The International Journal of Business in Society 21:6, pages 1271-1289.
Crossref
Marian Olinski & Piotr Szamrowski. (2021) Facebook as an engagement tool: How are public benefit organizations building relationships with their public?. PLOS ONE 16:9, pages e0256880.
Crossref
Sumin Shin & Eyun-Jung Ki. (2020) Attribution and attributional processes of organizations’ environmental messages. International Journal of Market Research 63:5, pages 576-596.
Crossref
Alessia Patuelli, Guido Caldarelli, Nicola Lattanzi & Fabio Saracco. (2021) Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis. PLOS ONE 16:7, pages e0254748.
Crossref
Kai Li, Cheng Zhou & Xinyao Yu. (2021) Exploring the differences of users’ interaction behaviors on microblog: The moderating role of microblogger’s effort. Telematics and Informatics 59, pages 101553.
Crossref
Weiting Tao, Zongchao Cathy Li, Zifei Fay Chen & Yi Grace Ji. (2021) Public responses to nonprofit social media messages: The roles of message features and cause involvement. Public Relations Review 47:2, pages 102038.
Crossref
Renata V. Klafke, Paulo M. Gomes, Demétrio Mendonça Junior, Simone R. Didonet & Ana M. Toaldo. (2021) Engagement in social networks: a multi-method study in non-profits organizations. International Review on Public and Nonprofit Marketing 18:2, pages 295-315.
Crossref
Min Chung Han. (2021) Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior. International Review on Public and Nonprofit Marketing 18:2, pages 255-272.
Crossref
Yeunjae Lee, Su Yeon Cho, Ruoyu Sun & Cong Li. (2020) Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation. Internet Research 31:3, pages 1040-1060.
Crossref
Iwa Kuchciak & Justyna Wiktorowicz. (2021) Empowering Financial Education by Banks—Social Media as a Modern Channel. Journal of Risk and Financial Management 14:3, pages 118.
Crossref
Minwoo Lee, Jung Hwa Hong, Sunghun Chung & Ki-Joon Back. (2020) Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages. Journal of Travel Research 60:3, pages 670-686.
Crossref
Lindsey Drylie Carey, Mary Irwin & Jennifer Anne Yule. 2021. New Perspectives on Critical Marketing and Consumer Society. New Perspectives on Critical Marketing and Consumer Society 63 72 .
C. Foronda-Robles & L. Galindo-Pérez-de-Azpillaga. (2021) Territorial intelligence in rural areas: The digitization of non-profit associations through social media. Technology in Society 64, pages 101459.
Crossref
Chih-Hui Lai & Jiawei Sophia Fu. (2020) Humanitarian Relief and Development Organizations’ Stakeholder Targeting Communication on Social Media and Beyond. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 32:1, pages 120-135.
Crossref
Judith Cavazos‐Arroyo & Rogelio Puente‐Diaz. (2020) An examination of the effects of rescue workers meaning transfer, attitudes and subjective norms towards being voluntarily involved in civic activities on civic engagement intention. Journal of Philanthropy and Marketing 26:1.
Crossref
Robert E. Hinson, Anne Renner, John Paul B. Kosiba, Ogechi Adeola, Nnamdi O. Madichie & Michael Nkrumah. 2021. New Frontiers in Hospitality and Tourism Management in Africa. New Frontiers in Hospitality and Tourism Management in Africa 89 106 .
Virginia Harrison, Christen Buckley & Anli Xiao. (2020) The roles of donation experience and advocacy: extending the organization–donor relationship model. Journal of Communication Management 25:1, pages 85-103.
Crossref
Wenlin Liu, Weiai (Wayne) Xu & Jiun-Yi (Jenny) Tsai. (2020) Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes. Public Relations Review 46:4, pages 101949.
Crossref
Denitsa Dineva, Jan Breitsohl, Brian Garrod & Philip Megicks. (2020) Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages. Journal of Interactive Marketing 52, pages 118-136.
Crossref
Shu Zhang, Jordy F. Gosselt & Menno D. T. de Jong. (2020) How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets. Journal of Business and Technical Communication 34:4, pages 364-392.
Crossref
Sandra Hermina Jacoba Jacobs, Anke Wonneberger & Iina Hellsten. (2020) Evaluating social countermarketing success: resonance of framing strategies in online food quality debates. Corporate Communications: An International Journal 26:1, pages 221-238.
Crossref
Yunhwan Kim & Jang Hyun Kim. (2020) Using photos for public health communication: A computational analysis of the Centers for Disease Control and Prevention Instagram photos and public responses. Health Informatics Journal 26:3, pages 2159-2180.
Crossref
Jordan Morehouse & Adam J. Saffer. (2020) The knowledge construction network of engagement research: Examining scholars’ star collaborators, embeddedness, and influence. Public Relations Review 46:3, pages 101924.
Crossref
Kristo Radion Purba, David Asirvatham & Raja Kumar Murugesan. (2020) An analysis and prediction model of outsiders percentage as a new popularity metric on Instagram. ICT Express 6:3, pages 243-248.
Crossref
Aydemir Okay, Pedja Ašanin Gole & Ayla Okay. (2020) Turkish and Slovenian health ministries' use of Twitter: a comparative analysis. Corporate Communications: An International Journal 26:1, pages 176-191.
Crossref
Robert E. Hinson, Ellis L.C. Osabutey & John Paul Kosiba. (2020) Exploring the dialogic communication potential of selected African destinations' place websites. Journal of Business Research 116, pages 690-698.
Crossref
Jisoo AhnYongwoog Andrew JeonDhiraj Murthy. (2020) Differences in Health-Related Social Media Usage by Organizations and Individuals. Telemedicine and e-Health 26:6, pages 812-820.
Crossref
David A. Campbell & Kristina T. Lambright. (2020) Terms of engagement: Facebook and Twitter use among nonprofit human service organizations. Nonprofit Management and Leadership 30:4, pages 545-568.
Crossref
Carlos de las Heras-Pedrosa, Elena Millan-Celis, Patricia P. Iglesias-Sánchez & Carmen Jambrino-Maldonado. (2020) Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability 12:10, pages 4092.
Crossref
Yi Grace Ji & Don W. Stacks. 2020. The Handbook of Applied Communication Research. The Handbook of Applied Communication Research 123 140 .
Fevzi Bitiktas & Okan Tuna. (2020) Social media usage in container shipping companies: Analysis of Facebook messages. Research in Transportation Business & Management 34, pages 100454.
Crossref
Yuan Wang & Yiyi Yang. (2020) Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics. Computers in Human Behavior 104, pages 106183.
Crossref
Gregory D. Saxton & Chao Guo. (2020) Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources. International Journal of Accounting Information Systems 36, pages 100443.
Crossref
Abhishek Bhati & Diarmuid McDonnell. (2019) Success in an Online Giving Day: The Role of Social Media in Fundraising. Nonprofit and Voluntary Sector Quarterly 49:1, pages 74-92.
Crossref
Wai Fung Lam & Lin Nie. (2019) Online or Offline? Nonprofits’ Choice and Use of Social Media in Hong Kong. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 31:1, pages 111-128.
Crossref
Atish Sircar & Jennifer Rowley. (2019) How are U.K. churches using social media to engage with their congregations?. Journal of Public Affairs 20:1.
Crossref
Adem Akbıyık & Naciye Güliz Uğur. 2020. Exploring the Power of Electronic Word-of-Mouth in the Services Industry. Exploring the Power of Electronic Word-of-Mouth in the Services Industry 1 17 .
Martina Jelinkova Jelinkova, Hana Lostakova & Katerina Machackova. The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public. The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public.
Claudia Janssen Danyi & Vidhi Chaudhri. 2020. Handbook of Communication for Development and Social Change. Handbook of Communication for Development and Social Change 911 928 .
Jintao Wu, Junsong Chen, Honghui Chen, Wenyu Dou & Dan Shao. (2019) What to say on social media and how. Journal of Service Theory and Practice 29:5/6, pages 691-707.
Crossref
Flora Poecze. (2019) What You Post is What You Get: The Mediator Role of Reached Individuals in the Causal Relationship among Posted Content Types and Follower Counts on Facebook. Naše gospodarstvo/Our economy 65:4, pages 57-71.
Crossref
David A. Campbell & Kristina T. Lambright. (2019) Are You Out There? Internet Presence of Nonprofit Human Service Organizations. Nonprofit and Voluntary Sector Quarterly 48:6, pages 1296-1311.
Crossref
Michele K. Olson, Jeannette Sutton, Sarah C. Vos, Robert Prestley, Scott L. Renshaw & Carter T. Butts. (2019) Build community before the storm: The National Weather Service's social media engagement. Journal of Contingencies and Crisis Management 27:4, pages 359-373.
Crossref
Jordan Morehouse & Adam J. Saffer. (2019) Illuminating the invisible college: An analysis of foundational and prominent publications of engagement research in public relations. Public Relations Review 45:5, pages 101836.
Crossref
Jennifer Ihm. (2019) Communicating without nonprofit organizations on nonprofits’ social media: Stakeholders’ autonomous networks and three types of organizational ties. New Media & Society 21:11-12, pages 2648-2670.
Crossref
Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar & Dirk Van den Poel. (2019) The Role of Marketer-Generated Content in Customer Engagement Marketing. Journal of Marketing 83:6, pages 21-42.
Crossref
Adam J. Saffer, Aimei Yang, Jordan Morehouse & Yan Qu. (2019) It Takes a Village: A Social Network Approach to NGOs’ International Public Engagement. American Behavioral Scientist 63:12, pages 1708-1727.
Crossref
Erich J. Sommerfeldt, Aimei Yang & Maureen Taylor. (2019) Public relations channel “repertoires”: Exploring patterns of channel use in practice. Public Relations Review 45:4, pages 101796.
Crossref
Yuli Marcela Suárez-Rico, Mª Antonia García-Benau & Mauricio Gómez-Villegas. (2019) CSR communication through Facebook in the Latin American integrated market (MILA). Meditari Accountancy Research 27:5, pages 741-760.
Crossref
Jeannette Sutton, Scott L. Renshaw, Sarah C. Vos, Michele K. Olson, Robert Prestley, C. Ben Gibson & Carter T. Butts. (2019) Getting the Word Out, Rain or Shine: The Impact of Message Features and Hazard Context on Message Passing Online. Weather, Climate, and Society 11:4, pages 763-776.
Crossref
Araceli Galiano Coronil & Manuela Ortega Gil. (2019) Marketing social, indicadores de bienestar y ODS. Análisis de la cuenta oficial del gobierno de España @desdelamoncloa. Retos 9:18, pages 219-238.
Crossref
Ali A. Al-Kandari, T. Kenn Gaither, Mohamed Mubarak Alfahad, Ali A. Dashti & Ahmed R. Alsaber. (2019) An Arab perspective on social media: How banks in Kuwait use instagram for public relations. Public Relations Review 45:3, pages 101774.
Crossref
Cen April Yue, Patrick Thelen, Katy Robinson & Linjuan Rita Men. (2019) How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies. Corporate Communications: An International Journal 24:3, pages 532-552.
Crossref
María del Mar Gálvez‐Rodríguez, Arturo Haro‐de‐Rosario & María del Carmen Caba‐Pérez. (2019) The Syrian refugee crisis: how local governments and NGOs manage their image via social media. Disasters 43:3, pages 509-533.
Crossref
Galiano-Coronil & MierTerán-Franco. (2019) The Use of Social Digital Networks by NGDO from a Social Marketing Perspective. Social Sciences 8:6, pages 192.
Crossref
Chaoyuan She & Giovanna Michelon. (2019) Managing stakeholder perceptions: Organized hypocrisy in CSR disclosures on Facebook. Critical Perspectives on Accounting 61, pages 54-76.
Crossref
Franzisca Weder, Sabine Einwiller & Tobias Eberwein. (2019) Heading for new shores. Corporate Communications: An International Journal 24:2, pages 198-211.
Crossref
Marian Oliński & Piotr Szamrowski. (2019) The Use of the Twitter in Public Benefit Organisations in Poland: How Communicative Function of Tweets Translates Into Audience Reaction?. Central European Economic Journal 5:52, pages 10-24.
Crossref
Rachel Stringfellow, Brendan Keegan & Jennifer Rowley. (2019) The use of Facebook in the recruitment of foster carers: A dialogic analysis. Journal of Public Affairs 19:2.
Crossref
Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene & María del Carmen Caba-Perez. (2019) Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook. Water 11:4, pages 775.
Crossref
Ethan Pancer, Vincent Chandler, Maxwell Poole & Theodore J. Noseworthy. (2018) How Readability Shapes Social Media Engagement. Journal of Consumer Psychology 29:2, pages 262-270.
Crossref
Yi Grace Ji, Zifei Fay Chen, Weiting Tao & Zongchao Cathy Li. (2019) Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data. Public Relations Review 45:1, pages 88-103.
Crossref
Erin K. Nelson. (2019) Come on feel the noise: the relationship between stakeholder engagement and viral messaging through an association’s Twitter use. International Review on Public and Nonprofit Marketing 16:1, pages 61-79.
Crossref
Gregory D. Saxton, Lina Gomez, Zed Ngoh, Yi-Pin Lin & Sarah Dietrich. (2017) Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media. Journal of Business Ethics 155:2, pages 359-377.
Crossref
Chuqing Dong & Yafei Zhang. (2019) NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling. International Journal of Business Communication, pages 232948841881913.
Crossref
Feifei Chen. (2018) Leveraging interactive social media communication for organizational success. Corporate Communications: An International Journal 24:1, pages 143-161.
Crossref
Weiai (Wayne) Xu & Gregory D. Saxton. (2018) Does Stakeholder Engagement Pay Off on Social Media? A Social Capital Perspective. Nonprofit and Voluntary Sector Quarterly 48:1, pages 28-49.
Crossref
Moreno Mancosu & Giuliano Bobba. (2019) Using deep-learning algorithms to derive basic characteristics of social media users: The Brexit campaign as a case study. PLOS ONE 14:1, pages e0211013.
Crossref
María Victoria Carrillo-Durán & Juan Luis Tato-Jiménez. 2019. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution 65 85 .
Emmanuel Mogaji & Ismail Erkan. (2019) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society 14, pages 21-33.
Crossref
Barbara Mazza & Alessandra Palermo. 2019. Communication: Innovation & Quality. Communication: Innovation & Quality 381 390 .
Francesca Conte, Pierluigi Vitale, Agostino Vollero & Alfonso Siano. (2018) Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook. Sustainability 10:12, pages 4447.
Crossref
Xinyan Zhao, Mengqi Zhan & Cheng Jie. (2018) Examining multiplicity and dynamics of publics’ crisis narratives with large-scale Twitter data. Public Relations Review 44:4, pages 619-632.
Crossref
Liliana Simionescu & Dalina Dumitrescu. (2018) Empirical Study towards Corporate Social Responsibility Practices and Company Financial Performance. Evidence for Companies Listed on the Bucharest Stock Exchange. Sustainability 10:9, pages 3141.
Crossref
Pamela Jo Brubaker & Christopher Wilson. (2018) Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public Relations Review 44:3, pages 342-352.
Crossref
Yuli Suárez-Rico, Mauricio Gómez-Villegas & María García-Benau. (2018) Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies. Sustainability 10:8, pages 2617.
Crossref
Ruoxu Wang & Yan Huang. (2018) Communicating corporate social responsibility (CSR) on social media. Corporate Communications: An International Journal 23:3, pages 326-341.
Crossref
Georgios Lappas, Amalia Triantafillidou, Anastasia Deligiaouri & Alexandros Kleftodimos. (2018) Facebook Content Strategies and Citizens’ Online Engagement: The Case of Greek Local Governments. The Review of Socionetwork Strategies 12:1, pages 1-20.
Crossref
Matthew G. Crowson, Debara L. Tucci & David Kaylie. (2017) Hearing loss on social media: Who is winning hearts and minds?. The Laryngoscope 128:6, pages 1453-1461.
Crossref
Jaime-Andres Correa-Garcia, Maria-Antonia Garcia-Benau & Emma Garcia-Meca. (2018) CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports. Sustainability 10:5, pages 1602.
Crossref
Erin M Sumner, Luisa Ruge-Jones & Davis Alcorn. (2017) A functional approach to the Facebook Like button: An exploration of meaning, interpersonal functionality, and potential alternative response buttons. New Media & Society 20:4, pages 1451-1469.
Crossref
Aimei Yang & Adam Saffer. (2018) NGOs’ Advocacy in the 2015 Refugee Crisis: A Study of Agenda Building in the Digital Age. American Behavioral Scientist 62:4, pages 421-439.
Crossref
Lei Vincent Huang & Tien Ee Dominic Yeo. (2018) Tweeting #Leaders. Internet Research 28:1, pages 123-142.
Crossref
Karina Goransson & Anna-Sara Fagerholm. (2018) Towards visual strategic communications. Journal of Communication Management 22:1, pages 46-66.
Crossref
Chao Guo & Gregory D. Saxton. (2017) Speaking and Being Heard: How Nonprofit Advocacy Organizations Gain Attention on Social Media. Nonprofit and Voluntary Sector Quarterly 47:1, pages 5-26.
Crossref
Geah Pressgrove, Brooke Weberling McKeever & S. Mo Jang. (2018) What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge. International Journal of Nonprofit and Voluntary Sector Marketing 23:1, pages e1586.
Crossref
Aya Okada, Yu Ishida & Naoto Yamauchi. 2018. Innovative Perspectives on Public Administration in the Digital Age. Innovative Perspectives on Public Administration in the Digital Age 42 64 .
Sarah Maxwell & Julia Carboni. 2018. Innovative Perspectives on Public Administration in the Digital Age. Innovative Perspectives on Public Administration in the Digital Age 25 41 .
Claudia Janssen Danyi & Vidhi Chaudhri. 2018. Handbook of Communication for Development and Social Change. Handbook of Communication for Development and Social Change 1 18 .
Emna Haddar & Meriam Belkhir. 2018. Digital Economy. Emerging Technologies and Business Innovation. Digital Economy. Emerging Technologies and Business Innovation 48 63 .
Stephanie Madden, Melissa Janoske, Rowena Briones Winkler & Amanda Nell Edgar. 2018. Mediating Misogyny. Mediating Misogyny 71 90 .
David Campbell & Kristina Lambright. 2018. Global Encyclopedia of Public Administration, Public Policy, and Governance. Global Encyclopedia of Public Administration, Public Policy, and Governance 1 6 .
Rosta Farzan & Claudia López. 2018. Social Informatics. Social Informatics 196 211 .
Yi-Ru Regina Chen. (2017) Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review 43:5, pages 945-954.
Crossref
Alenka Jelen-Sanchez. (2017) Engagement in public relations discipline: Themes, theoretical perspectives and methodological approaches. Public Relations Review 43:5, pages 934-944.
Crossref
Timothy Penning. 2017. The Handbook of Financial Communication and Investor Relations. The Handbook of Financial Communication and Investor Relations 377 390 .
Alan Abitbol & Sun Young Lee. (2017) Messages on CSR-dedicated Facebook pages: What works and what doesn’t. Public Relations Review 43:4, pages 796-808.
Crossref
Jiangmeng Helen Liu, Michael North & Cong Li. (2017) Relationship building through reputation and tribalism on companies’ Facebook pages. Internet Research 27:5, pages 1149-1169.
Crossref
Christos Anagnostopoulos, Leah Gillooly, David Cook, Petros Parganas & Simon Chadwick. (2016) Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28:5, pages 2224-2250.
Crossref
Huiquan Zhou & Quanxiao Pan. (2017) Blogging With a Mission, Blogging Within a System: Chinese Government-organized NGOs, Corporate-organized NGOs, Grassroots, and Student Organizations on Weibo. Sociological Research Online 22:3, pages 95-119.
Crossref
Morgan D. Jackson & Sophia Spencer. (2017) Engaging for a Good Cause: Sophia's Story and Why #BugsR4Girls. Annals of the Entomological Society of America 110:5, pages 439-448.
Crossref
Chih-Hui Lai, Bing She & Chen-Chao Tao. (2017) Connecting the dots: A longitudinal observation of relief organizations' representational networks on social media. Computers in Human Behavior 74, pages 224-234.
Crossref
Lina M. Gómez & Ramón W. Borges-Tavárez. 2017. Corporate Social Responsibility and Corporate Governance. Corporate Social Responsibility and Corporate Governance 113 132 .
Cheonsoo Kim & Sung-Un Yang. (2017) Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations Review 43:2, pages 441-449.
Crossref

Displaying 200 of 220 citing articles. Use the download link below to view the full list of citing articles.

Download full citations list

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.