Advanced search
Publication Cover
Journal of Public Relations Research Volume 26, 2014 - Issue 5: Public Relations and Engagement
Submit an article Journal homepage
3,740
Views
124
CrossRef citations to date
0
Altmetric
ARTICLES

Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites

Linjuan Rita Men Communication Studies, Southern Methodist UniversityCorrespondence[email protected]
&
Wan-Hsiu Sunny Tsai University of Miami
Pages 417-435 | Published online: 11 Nov 2014

Citations (124)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (33)

Anand Jeyaraj, Elvira Ismagilova, Yassine Jadil, Prianka Sarker, Nripendra P. Rana, Laurie Hughes & Yogesh K Dwivedi. (2023) Mediating Role of Social Commerce Trust in Behavioral Intention and Use. Information Systems Management 40:4, pages 354-370.
Read now
Yan Qu & Adam J. Saffer. (2023) Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model. Journal of Public Relations Research 35:4, pages 209-235.
Read now
Rui Wang & Weiai Wayne Xu. (2023) Hashtag framing and stakeholder targeting: An affordance perspective on China’s digital public diplomacy campaign during COVID-19. Journal of Information Technology & Politics 20:3, pages 250-268.
Read now
Mengqi Monica Zhan & Xinyan Zhao. (2023) Fostering Organization-Public Relationships Through Openness and Engagement: A Meta-Analysis. Journal of Public Relations Research 35:2, pages 86-112.
Read now
Stefanie Pakura & Christian Rudeloff. (2023) How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany. Journal of Small Business & Entrepreneurship 35:2, pages 153-180.
Read now
Chuqing Dong, Wenlin Liu & Yafei Zhang. (2023) Leveraging moral foundations for corporate social advocacy combating anti-Asian racism: A computational approach. Asian Journal of Communication 33:2, pages 138-157.
Read now
Moyi Jia, Ran Ju & Jian Zhu. (2023) Understanding Mental Health Organizations’ Instagram Through Visuals: A Content Analysis. Health Communication 0:0, pages 1-11.
Read now
Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt. (2022) Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users. Journal of International Consumer Marketing 34:5, pages 616-630.
Read now
María del Rocío Bonilla Quijada, Eva Perea Muñoz, August Corrons & Josep-Lluís Olmo-Arriaga. (2022) Engaging students through social media. Findings for the top five universities in the world. Journal of Marketing for Higher Education 32:2, pages 197-214.
Read now
Yi Grace Ji, Zifei Fay Chen & Linjuan Rita Men. (2022) Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy. International Journal of Strategic Communication 16:2, pages 239-254.
Read now
Zifei Fay Chen & June Y. Lee. (2022) Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media. International Journal of Strategic Communication 16:2, pages 182-205.
Read now
Joon Soo Lim & Hua Jiang. (2021) Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management. Journal of Public Relations Research 33:6, pages 464-486.
Read now
Yijia Guo, Sun Kyong Lee & Michael W. Kramer. (2021) “We Work in International Companies”: Affordances of Communication Media in Chinese Employees’ Organizational Socialization. Communication Studies 72:5, pages 788-806.
Read now
Guy Golan, Jordan Morehouse & Ashley E. English. (2021) Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research 33:4, pages 250-266.
Read now
Wan-Hsiu Sunny Tsai, Aya Shata & Shiyun Tian. (2021) En-Gendering Power and Empowerment in Advertising: A Content Analysis. Journal of Current Issues & Research in Advertising 42:1, pages 19-33.
Read now
Patrick D. Thelen, Katy L. Robinson, Cen April Yue & Rita Linjuan Men. (2021) Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States. Journal of Promotion Management 27:1, pages 27-49.
Read now
Kingsley T. Ihejirika, Anne Goulding & Philip Calvert. (2021) Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement. Journal of Library Administration 61:1, pages 58-85.
Read now
María del Rocío Bonilla, Eva Perea, José Luis del Olmo & August Corrons. (2020) Insights into user engagement on social media. Case study of a higher education institution. Journal of Marketing for Higher Education 30:1, pages 145-160.
Read now
Muhammed Alnsour & Hadeel Rakan Al Faour. (2020) The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions. Journal of International Food & Agribusiness Marketing 32:1, pages 79-95.
Read now
Brian G. Smith, Arunima Krishna & Reham Al-Sinan. (2019) Beyond Slacktivism: Examining the Entanglement between Social Media Engagement, Empowerment, and Participation in Activism. International Journal of Strategic Communication 13:3, pages 182-196.
Read now
Jiuchang Wei, Qingqing Wang, Yugang Yu & Dingtao Zhao. (2019) Public engagement in product recall announcements: an empirical study on the Chinese automobile industry. Journal of Marketing Communications 25:4, pages 343-364.
Read now
Hongmei Shen & Hua Jiang. (2019) Engaged at work? An employee engagement model in public relations. Journal of Public Relations Research 31:1-2, pages 32-49.
Read now
Scott C. D’Urso. (2018) Towards the final frontier: using strategic communication activities to engage the latent public as a key stakeholder in a corporate mission. International Journal of Strategic Communication 12:3, pages 288-307.
Read now
Soojin Kim & Arunima Krishna. (2018) Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea. International Journal of Strategic Communication 12:3, pages 215-236.
Read now
Linjuan Rita Men, Wan-Hsiu Sunny Tsai, Zifei Fay Chen & Yi Grace Ji. (2018) Social presence and digital dialogic communication: engagement lessons from top social CEOs. Journal of Public Relations Research 30:3, pages 83-99.
Read now
Youngtae Choi, Andrew Thoeni & Michael W. Kroff. (2018) Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity. Journal of Relationship Marketing 17:1, pages 52-70.
Read now
Kerstin Thummes. (2018) In the Twilight Zone Between Veracity and Lying: A Survey on the Perceived Legitimacy of Corporate Deception in Reaction to Ethical Dilemmas. International Journal of Strategic Communication 12:1, pages 1-24.
Read now
Shu-pei Tsai. (2017) E-loyalty driven by website quality: The case of destination marketing organization websites. Journal of Organizational Computing and Electronic Commerce 27:3, pages 262-279.
Read now
Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2017) Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China. International Journal of Strategic Communication 11:3, pages 244-267.
Read now
Linjuan Rita Men, Yi Grace Ji & Zifei Fay Chen. (2017) Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics. Journal of Public Relations Research 29:2-3, pages 90-113.
Read now
Brian G. Smith & Maureen Taylor. (2017) Empowering Engagement: Understanding Social Media User Sense of Influence. International Journal of Strategic Communication 11:2, pages 148-164.
Read now
Yuan Wang, Eyun-Jung Ki & Yonghwan Kim. (2017) Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media. International Journal of Strategic Communication 11:2, pages 133-147.
Read now
Toby Hopp & Tiffany Derville Gallicano. (2016) Development and test of a multidimensional scale of blog engagement. Journal of Public Relations Research 28:3-4, pages 127-145.
Read now

Articles from other publishers (91)

Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2021) Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication. New Media & Society 25:12, pages 3613-3640.
Crossref
Xin Ma, Liang Ma & Brooke Fisher Liu. (2023) Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships. Public Relations Review 49:5, pages 102388.
Crossref
Linjuan Rita Men, Alvin Zhou, Jie Jin & Patrick Thelen. (2023) Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes. Public Relations Review 49:5, pages 102385.
Crossref
I-Huei Cheng & Seow Ting Lee. (2023) Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building. Public Relations Review 49:4, pages 102355.
Crossref
Ali YILDIRIM. (2023) Türkiye’nin Yüzüncü Yılını Dijital Halkla İlişkiler Olanaklarıyla AnlatmakCommunicating the 100th Year of Turkish Republic through the Means of Digital Public Relations. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:41, pages 117-137.
Crossref
Vibeke Thøis Madsen & Helle Tougaard Andersen. (2023) A move to the bright side? When journalism is invited into internal communication. Corporate Communications: An International Journal.
Crossref
Lijun Luo & Wonkyung Kim. (2023) How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling. Global Media and China.
Crossref
Yafei Zhang, Chuqing Dong & Yuan Cheng. (2022) How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter. Internet Research 33:2, pages 550-577.
Crossref
Linjuan Rita Men, Julie O’Neil & Michele Ewing. (2020) From the Employee Perspective: Organizations’ Administration of Internal Social Media and the Relationship between Social Media Engagement and Relationship Cultivation. International Journal of Business Communication 60:2, pages 375-402.
Crossref
Xuerui Cai, Naseer Abbas Khan & Olga Egorova. (2023) Transactional leadership matters in green creative behaviour through workplace learning and green knowledge management: moderating role of social network sites use. Personnel Review.
Crossref
Xinyu Jiang, Dickson K. W. Chiu & Cheuk Ting Chan. 2023. Community Engagement in the Online Space. Community Engagement in the Online Space 48 70 .
Katharina Pilgrim & Sabine Bohnet-Joschko. (2022) Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors. Sustainability 14:24, pages 16769.
Crossref
Leping You & Linda Hon. (2022) Measuring consumer digital engagement and political consumerism as outcomes of corporate political advocacy. Public Relations Review 48:5, pages 102233.
Crossref
Yuan Wang, Yi-Hui Christine Huang & Qinxian Cai. (2022) Exploring the mediating role of government–public relationships during the COVID-19 pandemic: A model comparison approach. Public Relations Review 48:4, pages 102231.
Crossref
Jose Ramon Saura, Domingo Ribeiro-Soriano & Daniel Palacios-Marqués. (2022) Assessing behavioral data science privacy issues in government artificial intelligence deployment. Government Information Quarterly 39:4, pages 101679.
Crossref
Arash Khalili Nasr, Mona Rashidirad, Vignesh Yoganathan & Ashkan Salehi Sadaghiani. (2022) CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Information Systems Frontiers.
Crossref
Ganga Dhanesh, Gaelle Duthler & Kang Li. (2022) Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram. Public Relations Review 48:2, pages 102174.
Crossref
Muhammed Alnsour & Hadeel Rakan Al Faour. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 1467 1481 .
Linjuan Rita Men. (2022) How should organizations engage and build relationships with mobile publics on social messengers. Journal of Brand Management 29:3, pages 311-325.
Crossref
Virginia S. Harrison, Michail Vafeiadis & Joseph Bober. (2022) Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions. Sustainability 14:6, pages 3139.
Crossref
Brooke Fisher Liu, Anita Atwell Seate, Ji Youn Kim, Daniel Hawblitzel, Saymin Lee & Xin Ma. (2022) Relationships Are Built on Sunny Days: Uncovering Quiet Weather Communication Strategies. Weather, Climate, and Society 14:1, pages 223-236.
Crossref
Chu-Bing Zhang, Zhuo-Ping Zhang, Ying Chang, Tian-Ge Li & Ru-Jing Hou. (2022) Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency. Journal of Retailing and Consumer Services 64, pages 102812.
Crossref
Cen April Yue, Yoo Jin Chung, Tom Kelleher, Amanda S. Bradshaw & Mary Ann Ferguson. (2020) How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Journalism & Mass Communication Quarterly 98:4, pages 1157-1180.
Crossref
Cen April Yue, Yufan Sunny Qin, Marc Vielledent, Linjuan Rita Men & Alvin Zhou. (2021) Leadership going social: How U.S. nonprofit executives engage publics on Twitter. Telematics and Informatics 65, pages 101710.
Crossref
Sifan Xu & Anna Kochigina. (2021) Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts. Public Relations Review 47:5, pages 102110.
Crossref
Giselle A. Auger & Moonhee Cho. (2021) Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations. Public Relations Review 47:4, pages 102083.
Crossref
Yuan Wang, Yang Cheng & Jie Sun. (2021) When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review 47:4, pages 102081.
Crossref
Qiongyao Huang, Jie Jin, Benjamin J. Lynn & Linjuan Rita Men. (2021) Relationship cultivation and public engagement via social media during the covid-19 pandemic in China. Public Relations Review 47:4, pages 102064.
Crossref
Ran Ju, Chuqing Dong & Yafei Zhang. (2021) How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry. Public Relations Review 47:4, pages 102059.
Crossref
Michael Johann, Cornelia Wolf & Alexander Godulla. (2021) Managing relationships on Facebook: A long-term analysis of leading companies in Germany. Public Relations Review 47:3, pages 102044.
Crossref
Nurlita Devian Robiady, Nila Armelia Windasari & Arfenia Nita. (2021) Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance. International Journal of Research in Marketing 38:2, pages 492-500.
Crossref
Kalyca Lynn Becktel, Cassandra M. Stanton, Justin E. Smith, Caleb D. Eames & Kaye D. Sweetser. (2021) Policy aside: A framing study on policy change and its influence on the perception of an organization’s culture. Public Relations Review 47:1, pages 101989.
Crossref
Kim A. Johnston & Anne B. Lane. (2021) Communication with intent: A typology of communicative interaction in engagement. Public Relations Review 47:1, pages 101925.
Crossref
Bahadır AVŞAR. (2021) Uluslararası Haber Kanalı TRT World’ün Kovid-19 Küresel Pandemi Krizi Döneminde Sosyal Medya KullanımıInternational News Channel TRT World’s Social Media Usage During The COVID-19 Pandemic Crisis. TRT Akademi 6:11, pages 132-155.
Crossref
Silvia Sanz-Blas, Daniela Buzova & Pilar Pérez-Ruiz. (2021) Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness. Technological Forecasting and Social Change 162, pages 120350.
Crossref
Sukanya Sharma, Saumya Singh, Fedric Kujur & Gairik Das. (2020) Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 602-617.
Crossref
Patrick D. Thelen & Linjuan Rita Men. (2020) Commentary: The Role of Internal Communication in Fostering Employee Advocacy: An Exploratory Study. International Journal of Business Communication, pages 232948842097583.
Crossref
Danielle Quichocho & Burton St. JohnIIIIII. (2020) The Emulation of Conversation: The Public Relations Case against Proposition 112 as a Spectrum of Persuasion. Public Relations Review 46:5, pages 101982.
Crossref
Hongmei Shen & Bey-Ling Sha. (2020) Conceptualizing and operationalizing alumni engagement: When conversational voice matters more than openness and assurances of legitimacy. Public Relations Review 46:5, pages 101974.
Crossref
Wenlin Liu, Weiai (Wayne) Xu & Jiun-Yi (Jenny) Tsai. (2020) Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes. Public Relations Review 46:4, pages 101949.
Crossref
Cindy Sing Bik Ngai, Rita Gill Singh & Wenze Lu. (2020) Exploring drivers for public engagement in social media communication with medical social influencers in China. PLOS ONE 15:10, pages e0240303.
Crossref
Majid Mohammad Shafiee, Reihaneh Alsadat Tabaeeian & Atefeh Khoshfetrat. (2020) Tourist engagement and citizenship behavior: The mediating role of relationship quality in the hotel industry. Tourism and Hospitality Research 20:4, pages 481-492.
Crossref
Linjuan Rita Men, Julie O’Neil & Michele Ewing. (2020) Examining the effects of internal social media usage on employee engagement. Public Relations Review 46:2, pages 101880.
Crossref
Peiyao Li, Linjuan Rita Men & Cen April Yue. (2019) An exploratory study of stewardship for Chinese nonprofit organizations. International Journal of Nonprofit and Voluntary Sector Marketing 25:2.
Crossref
Jing Zhang & Mingfei Du. (2020) Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands. Journal of Business & Industrial Marketing 35:4, pages 721-740.
Crossref
Paloma Piqueiras, María‐José Canel & Vilma Luoma‐aho. 2020. The Handbook of Public Sector Communication. The Handbook of Public Sector Communication 277 287 .
Martina Jelinkova Jelinkova, Hana Lostakova & Katerina Machackova. The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public. The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public.
Yunjeong Ahn & Jieun Lee. (2019) The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs. Sustainability 12:1, pages 83.
Crossref
Jordan Morehouse & Adam J. Saffer. (2019) Illuminating the invisible college: An analysis of foundational and prominent publications of engagement research in public relations. Public Relations Review 45:5, pages 101836.
Crossref
Saeed Tajdini & Edward Ramirez. (2019) Firm authenticity: the construct, research propositions, and managerial implications. AMS Review 9:3-4, pages 324-338.
Crossref
W. Timothy Coombs & Sherry J. Holladay. (2019) The conceptual heritage of public relations: using public memory to explore constraints and liberation. Journal of Communication Management 23:4, pages 375-392.
Crossref
Gregoria A. Yudarwati. (2019) Appreciative inquiry for community engagement in Indonesia rural communities. Public Relations Review 45:4, pages 101833.
Crossref
Erich J. Sommerfeldt, Aimei Yang & Maureen Taylor. (2019) Public relations channel “repertoires”: Exploring patterns of channel use in practice. Public Relations Review 45:4, pages 101796.
Crossref
Yufan Qin & Linjuan Rita Men. (2019) Exploring negative peer communication of companies on social media and its impact on organization-public relationships. Public Relations Review 45:4, pages 101795.
Crossref
Muhammed Alnsour & Hadeel Rakan Al Faour. (2019) The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions. International Journal of Customer Relationship Marketing and Management 10:4, pages 1-14.
Crossref
Sitsofe Kwame Yevu & Ann Tit Wan Yu. (2019) The ecosystem of drivers for electronic procurement adoption for construction project procurement. Engineering, Construction and Architectural Management 27:2, pages 411-440.
Crossref
Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven. (2019) Using social media to create engagement: a social marketing review. Journal of Social Marketing 9:2, pages 204-224.
Crossref
Xiaochen Angela Zhang & Ronen Shay. (2018) An Examination of Antecedents to Perceived Community Resilience in Disaster Postcrisis Communication. Journalism & Mass Communication Quarterly 96:1, pages 264-287.
Crossref
Yi Grace Ji, Zifei Fay Chen, Weiting Tao & Zongchao Cathy Li. (2019) Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data. Public Relations Review 45:1, pages 88-103.
Crossref
Ying Xiong, Moonhee Cho & Brandon Boatwright. (2019) Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement. Public Relations Review 45:1, pages 10-23.
Crossref
Fedric Kujur & Saumya Singh. (2019) Antecedents of relationship between customer and organization developed through social networking sites. Management Research Review 42:1, pages 2-24.
Crossref
Amélia Maria Pinto da Cunha Brandão, Inês Faria & Mahesh Gadekar. (2019) Is Social Media a Passport to SMEs’ Foreign Market Entry?. Scientific Annals of Economics and Business 66:2, pages 253-265.
Crossref
Peter Winkler & Thomas Pleil. 2019. Handbuch Online-Kommunikation. Handbuch Online-Kommunikation 451 477 .
Xiaochen Angela Zhang, Jonathan Borden & Sora Kim. (2018) Understanding publics’ post-crisis social media engagement behaviors: An examination of antecedents and mediators. Telematics and Informatics 35:8, pages 2133-2146.
Crossref
Pamela Jo Brubaker, Scott Haden Church, Jared Hansen, Steven Pelham & Alison Ostler. (2018) One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur. Public Relations Review 44:5, pages 741-751.
Crossref
Chuqing Dong & Yingru Ji. (2018) Connecting young adults to democracy via government social network sites. Public Relations Review 44:5, pages 762-775.
Crossref
Pamela Jo Brubaker & Christopher Wilson. (2018) Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public Relations Review 44:3, pages 342-352.
Crossref
Wan-Hsiu Sunny Tsai & Rita Linjuan Men. (2018) Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review 44:3, pages 419-429.
Crossref
Yi‐Ru Regina Chen. 2018. The Handbook of Communication Engagement. The Handbook of Communication Engagement 475 489 .
Hyunmin Lee, Katie R. Place & Brian G. Smith. (2018) Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise. Public Relations Review 44:2, pages 191-200.
Crossref
Mark Verheyden & Peter Cardon. (2018) Social software and internal communicators’ gatekeeping sense of self. Public Relations Review 44:2, pages 299-307.
Crossref
Michael Johann, Thomas Knieper & Moritz Hauck. 2018. Strategische Politische Kommunikation im digitalen Wandel. Strategische Politische Kommunikation im digitalen Wandel 137 163 .
Peter Winkler & Thomas Pleil. 2019. Handbuch Organisationssoziologie. Handbuch Organisationssoziologie 1 27 .
Yi-Ru Regina Chen. (2017) Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review 43:5, pages 945-954.
Crossref
Brian G. Smith, Neva Stumberger, Justin Guild & Amanda Dugan. (2017) What’s at stake? An analysis of employee social media engagement and the influence of power and social stake. Public Relations Review 43:5, pages 978-988.
Crossref
Ganga S. Dhanesh. (2017) Putting engagement in its PRoper place: State of the field, definition and model of engagement in public relations. Public Relations Review 43:5, pages 925-933.
Crossref
Ebru Uzunoğlu, Selin Türkel & Burcu Yaman Akyar. (2017) Engaging consumers through corporate social responsibility messages on social media: An experimental study. Public Relations Review 43:5, pages 989-997.
Crossref
Cristina Navarro, Angeles Moreno & Fahed Al-Sumait. (2017) Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain. Public Relations Review 43:4, pages 700-708.
Crossref
Jiangmeng Helen Liu, Michael North & Cong Li. (2017) Relationship building through reputation and tribalism on companies’ Facebook pages. Internet Research 27:5, pages 1149-1169.
Crossref
Lan Ye & Yunjae Cheong. (2017) Using Facebook efficiently. Corporate Communications: An International Journal 22:4, pages 440-454.
Crossref
Cheonsoo Kim & Sung-Un Yang. (2017) Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations Review 43:2, pages 441-449.
Crossref
Norah Khalid Alsufyan & Monira Aloud. (2017) The state of social media engagement in Saudi universities. Journal of Applied Research in Higher Education 9:2, pages 267-303.
Crossref
Linjuan Rita Men & Sidharth Muralidharan. (2016) Understanding Social Media Peer Communication and Organization–Public Relationships. Journalism & Mass Communication Quarterly 94:1, pages 81-101.
Crossref
Kaye D. Sweetser. (2017) Lesser of Two Evils? Political Organization–Public Relationship in the 2016 Election. American Behavioral Scientist 61:3, pages 345-356.
Crossref
Yi Grace Ji, Cong Li, Michael North & Jiangmeng Liu. (2017) Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?. Public Relations Review 43:1, pages 201-210.
Crossref
Brandi A. Watkins. (2017) Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review 43:1, pages 163-171.
Crossref
Linjuan Rita Men & Wan-Hsiu Sunny Tsai. (2016) Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review 42:5, pages 932-942.
Crossref
Hilkka Rissanen & Vilma Luoma-Aho. (2016) (Un)willing to engage? First look at the engagement types of millennials. Corporate Communications: An International Journal 21:4, pages 500-515.
Crossref
Jimmy Sanderson, Katie Barnes, Christine Williamson & Edward T. Kian. (2016) ‘How could anyone have predicted that #AskJameis would go horribly wrong?’ public relations, social media, and hashtag hijacking. Public Relations Review 42:1, pages 31-37.
Crossref
Brian G. Smith & Tiffany Derville Gallicano. (2015) Terms of engagement: Analyzing public engagement with organizations through social media. Computers in Human Behavior 53, pages 82-90.
Crossref
Linjuan Rita Men & Chun-ju Flora Hung-Baesecke. (2015) Engaging employees in China. Corporate Communications: An International Journal 20:4, pages 448-467.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.