Advanced search
Publication Cover
Journal of Public Relations Research Volume 27, 2015 - Issue 2
Submit an article Journal homepage
3,797
Views
94
CrossRef citations to date
0
Altmetric
ARTICLES

A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization–Public Dialogic Communication (OPDC)

Sung-Un YangDepartment of Journalism, Indiana University
,
Minjeong KangDepartment of Journalism, Indiana University
&
Heewon ChaDivision of Communication and Media, Ewha Womans University, Republic of KoreaCorrespondence[email protected]
Pages 175-192 | Published online: 12 Mar 2015

Citations (94)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (27)

Joon Soo Lim & Hua Jiang. (2023) How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention. Journal of Public Relations Research 0:0, pages 1-25.
Read now
Katie Haejung Kim, Hao Xu & Hyejoon Rim. (2023) “We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication. Journal of Public Relations Research 0:0, pages 1-25.
Read now
Minjeong Kang, Ejae Lee, Young Kim & Sung-Un Yang. (2023) A Test of a Dual Model of Positive and Negative EORs: Dialogic Employee Communication Perceptions Related to Employee-Organization Relationships and Employee Megaphoning Intentions1. Journal of Public Relations Research 35:3, pages 182-208.
Read now
Yeonsoo Kim. (2023) The effect of dialogic competencies in internal communication and D&I-oriented leadership on relational outcomes with minority employees: focusing on the perspectives of Asian employees. Asian Journal of Communication 33:2, pages 158-181.
Read now
Weiting Tao, Yeunjae Lee, Jo-Yun Li & Mu He. (2023) How Dialogic Vaccine Communication in the Workplace Facilitates Employee Advocacy for COVID-19 Vaccine Uptake. Journal of Public Relations Research 35:1, pages 17-36.
Read now
Lan Ni & Hongmei Shen. (2023) A Cultural Approach to Understanding Publics and their Information Behaviors during COVID-19: Self-Construal and Identity Salience. Journal of Public Relations Research 35:1, pages 1-16.
Read now
Yeonsoo Kim, Iccha Basnyat & Shana Meganck. (2023) The Role of Base Crisis Response and Dialogic Competency: Employee Response to COVID-19 Internal Crisis Communication. Journal of Public Relations Research 35:1, pages 37-61.
Read now
Arunima Krishna & Soojin Kim. (2023) Understanding Australian Voters’ Reactions to Allegations of Political Party Misconduct: The Role of Party Identification. International Journal of Strategic Communication 17:1, pages 21-38.
Read now
Xiao Wang & Maggie Mengqing Zhang. (2022) Sharing the same bed with different dreams: Topic modeling the research-practice gap in public relations 2011-2020. Journal of Marketing Communications 0:0, pages 1-25.
Read now
Yufan Sunny Qin, Marcia W. DiStaso, Alexis Fitzsimmons, Eve Heffron & Linjuan Rita Men. (2022) How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic. International Journal of Strategic Communication 16:3, pages 426-443.
Read now
Alvin Zhou & Sifan Xu. (2021) Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles. Journal of Public Relations Research 33:6, pages 445-463.
Read now
Brooke F. Liu & Amisha M. Mehta. (2021) From the periphery and toward a centralized model for trust in government risk and disaster communication. Journal of Risk Research 24:7, pages 853-869.
Read now
Jens Seiffert-Brockmann, Sabine Einwiller, Neda Ninova-Solovykh & Daniel Wolfgruber. (2021) Agile Content Management: Strategic Communication in Corporate Newsrooms. International Journal of Strategic Communication 15:2, pages 126-143.
Read now
Weiting Tao, Cheng Hong, Wan-Hsiu Sunny Tsai & Bora Yook. (2021) Publics’ communication on controversial sociopolitical issues: extending the situational theory of problem solving. Journal of Applied Communication Research 49:1, pages 44-65.
Read now
Chih-Hui Lai, Rebecca Ping Yu & Ying-Chien Chen. (2020) Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach. International Journal of Strategic Communication 14:3, pages 139-159.
Read now
Berkeley Franz, Daniel Skinner, Anna M. Kerr, Robert Penfold & Kelly Kelleher. (2018) Hospital–Community Partnerships: Facilitating Communication for Population Health on Columbus’ South Side. Health Communication 33:12, pages 1462-1474.
Read now
Minjeong Kang, Jangyul Robert Kim & Heewon Cha. (2018) From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens’ emotions on public activism. Journal of Public Relations Research 30:5-6, pages 202-229.
Read now
Niamh M. Brennan & Doris M. Merkl-Davies. (2018) Do firms effectively communicate with financial stakeholders? A conceptual model of corporate communication in a capital market context. Accounting and Business Research 48:5, pages 553-577.
Read now
Soojin Kim & Arunima Krishna. (2018) Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea. International Journal of Strategic Communication 12:3, pages 215-236.
Read now
Linjuan Rita Men, Wan-Hsiu Sunny Tsai, Zifei Fay Chen & Yi Grace Ji. (2018) Social presence and digital dialogic communication: engagement lessons from top social CEOs. Journal of Public Relations Research 30:3, pages 83-99.
Read now
Hyosun Kim & Tae Ho Lee. (2018) Strategic CSR Communication: A Moderating Role of Transparency in Trust Building. International Journal of Strategic Communication 12:2, pages 107-124.
Read now
John G. Wirtz & Thais M. Zimbres. (2018) A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research 30:1-2, pages 5-34.
Read now
Michael A. Cacciatore, Juan Meng, Bryan H. Reber & Ben Boyd. (2018) Globalization effects or a growing cultural divide? a three-year comparative analysis of trust predictors in the US and China. Chinese Journal of Communication 11:1, pages 45-65.
Read now
Shupei Yuan, Tsuyoshi Oshita, Niveen AbiGhannam, Anthony Dudo, John C. Besley & Hyeseung E. Koh. (2017) Two-way communication between scientists and the public: a view from science communication trainers in North America. International Journal of Science Education, Part B 7:4, pages 341-355.
Read now
Minjeong Kang & Young Eun Park. (2017) Exploring trust and distrust as conceptually and empirically distinct constructs: Association with symmetrical communication and public engagement across four pairings of trust and distrust. Journal of Public Relations Research 29:2-3, pages 114-135.
Read now
Kaye D. Sweetser & Tom Kelleher. (2016) Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships. Journal of Public Relations Research 28:5-6, pages 217-231.
Read now
Jim Macnamara. (2016) Organizational listening: Addressing a major gap in public relations theory and practice. Journal of Public Relations Research 28:3-4, pages 146-169.
Read now

Articles from other publishers (67)

Brian K. Richardson, Samantha Cosgrove & Amnee Elkhalid. (2023) “They Masked our Children”: School District Communication Officers’ Sensemaking of Parent Activists During the COVID-19 Pandemic. International Journal of Business Communication.
Crossref
Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2021) Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication. New Media & Society 25:12, pages 3613-3640.
Crossref
Ziyuan Zhou, Xueying Zhang & Eyun‐Jung Ki. (2023) Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness. Journal of Contingencies and Crisis Management 31:4, pages 809-825.
Crossref
Julie O’Neil, Jacque Lambiase & Ashley E. English. (2023) “OK at the moment”: The important role listening plays in the relationship between black residents and local government. Public Relations Review 49:5, pages 102382.
Crossref
James Ndone. (2023) Internal crisis communication: The effects of negative employee-organization relationships on internal reputation and employees’ unsupportive behavior. Public Relations Review 49:4, pages 102357.
Crossref
Ran Ju & Chuqing Dong. (2023) When controversial businesses meet dialogic communication: Insights from public relations practitioners in the oil and gas industry. Public Relations Review 49:4, pages 102347.
Crossref
Yeonsoo Kim, Shana Meganck & Iccha Basnyat. (2023) Effects of internal crisis communication during the COVID-19 pandemic: employee perceptions of communication quality, leadership and relational outcomes. Corporate Communications: An International Journal.
Crossref
Amílcar Barreto. 2023. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments 162 192 .
Jo-Yun Li, Weiting Tao & Yeunjae Lee. (2023) Collective Responsibility in the Workplace and its Effects on COVID-19 Vaccine Acceptance Among Employees: The Role of Strategic Internal Communication. International Journal of Business Communication, pages 232948842311717.
Crossref
Chuqing Dong, Yafei Zhang & Song Ao. (2023) How to Engage Employees in Corporate Social Responsibility? Exploring Corporate Social Responsibility Communication Effects Through the Reasoned Action Approach. Management Communication Quarterly, pages 089331892311616.
Crossref
Stephanie Madden, Nicholas Eng & Jessica Myrick. (2023) Emotional Responses to Wireless Emergency Alerts for COVID-19 and Predictors of Public Health Compliance. Journal of International Crisis and Risk Communication Research 6, pages 91-114.
Crossref
Virginia S. Harrison. (2023) The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship. Public Relations Review 49:1, pages 102280.
Crossref
Tao Chen, Zhehao Liang, Hongtao Yi & Si Chen. (2023) Responsive E-government in China: A way of gaining public support. Government Information Quarterly, pages 101809.
Crossref
Abhishek Behl, Pankaj Dutta, Pratima Sheorey & Rajesh Kumar Singh. (2022) Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective. The TQM Journal 35:1, pages 292-319.
Crossref
Amal Bandar Alharbi, Ilhem Berrou, Nkiruka Umaru, Abdullah Al Hamid & Nada Atef Shebl. (2023) Factors influencing the implementation of medicine risk communications by healthcare professionals in clinical practice: A systematic review. Research in Social and Administrative Pharmacy 19:1, pages 28-56.
Crossref
Arunima Krishna & Michelle A. Amazeen. (2022) Narrative counters: Understanding the efficacy of narratives in combating anecdote-based vaccine misinformation. Public Relations Review 48:5, pages 102251.
Crossref
Anders Melander, Tomas Mullern, David Anderssson, Fredrik Elgh & Malin Löfving. (2022) Bridging the Knowledge Gap in Collaborative Research—in Dialogues We Trust. Systemic Practice and Action Research 35:5, pages 655-677.
Crossref
Andrés Shoai. (2021) Dealing with disappointment: How can a ‘coexisting imperatives’ view help us understand the unfulfilled dialogical promise of digital media. Public Relations Inquiry 11:3, pages 379-401.
Crossref
Suk Chong Tong & Fanny Fong Yee Chan. (2022) Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective. Journal of Communication Management 26:3, pages 271-293.
Crossref
Alvin Zhou & Sifan Xu. (2022) Computer mediation vs. dialogic communication: How media affordances affect organization-public relationship building. Public Relations Review 48:2, pages 102176.
Crossref
Xinyan Zhao & Yi-Ru Regina Chen. (2022) How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. Computers in Human Behavior 131, pages 107208.
Crossref
Yeunjae Lee. (2022) How dialogic internal communication fosters employees’ safety behavior during the COVID-19 pandemic. Public Relations Review 48:1, pages 102156.
Crossref
Osnat Roth-Cohen & Ruth Avidar. (2022) A decade of social media in public relations research: A systematic review of published articles in 2010–2020. Public Relations Review 48:1, pages 102154.
Crossref
Baobao Song & Weiting Tao. (2022) Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation. Public Relations Review 48:1, pages 102153.
Crossref
Jiun-Yi Tsai, Janice Sweeter & Elizabeth Candello. (2022) Examining response engagement in online interactions between US government agencies and citizens. Journal of Communication Management 26:1, pages 1-17.
Crossref
Yang Cheng & Hua Jiang. (2021) Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts. Journal of Product & Brand Management 31:2, pages 252-264.
Crossref
Yeunjae Lee & Jo‐Yun Queenie Li. (2021) The role of communication transparency and organizational trust in publics' perceptions, attitudes and social distancing behaviour: A case study of the COVID‐19 outbreak. Journal of Contingencies and Crisis Management 29:4, pages 368-384.
Crossref
Abhishek Behl, Brinda Sampat & Sahil Raj. (2021) Productivity of gig workers on crowdsourcing platforms through artificial intelligence and gamification: a multi-theoretical approach. The TQM Journal.
Crossref
Jan Michael Alexandre C. Bernadas. (2021) Reimagining the “public” in public health: Exploring the challenges of and opportunities for public relations research in public health in the Philippines. Public Relations Review 47:3, pages 102043.
Crossref
Ulla Hakala. (2021) The voice of dwellers – developing a place brand by listening to its residents. Journal of Place Management and Development 14:3, pages 277-300.
Crossref
Alla Kushniryk & Stanislav Orlov. (2021) ‘Follow us on Twitter’: How public libraries use dialogic communication to engage their publics. Library & Information Science Research 43:2, pages 101087.
Crossref
Yi-Ru Regina Chen & Xinyan Zhao. (2021) Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users. Telematics and Informatics 57, pages 101507.
Crossref
Bitt Moon & Sung-Un Yang. (2021) Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea. Public Relations Review 47:1, pages 102000.
Crossref
Mark Anthony Camilleri. 2021. Strategic Corporate Communication in the Digital Age. Strategic Corporate Communication in the Digital Age 1 18 .
Engin ÇELEBİ. (2020) Sosyal Medya Ve Krizde İletişim(sizlik): GSM Operatörlerinin Yaşadığı Şebeke Krizi Üzerine Bir AraştırmaSocial Media And (Non)Communication In Crisis: A Research On The Network Crisis Of GSM Operators. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:34, pages 141-158.
Crossref
Alla Kushniryk, Stanislav Orlov & Natalie Doyle Oldfield. 2020. Joy. Joy 55 72 .
Karen Sutherland, Karen Freberg, Christina Driver & Umi Khattab. (2020) Public relations and customer service: Employer perspectives of social media proficiency. Public Relations Review 46:4, pages 101954.
Crossref
Wenlin Liu, Weiai (Wayne) Xu & Jiun-Yi (Jenny) Tsai. (2020) Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes. Public Relations Review 46:4, pages 101949.
Crossref
Wenze Lu, Cindy Sing Bik Ngai & Lu Yang. (2020) The Importance of Genuineness in Public Engagement—An Exploratory Study of Pediatric Communication on Social Media in China. International Journal of Environmental Research and Public Health 17:19, pages 7078.
Crossref
Eleonora Masiero, Daria Arkhipova, Maurizio Massaro & Carlo Bagnoli. (2019) Corporate accountability and stakeholder connectivity. A case study. Meditari Accountancy Research 28:5, pages 803-831.
Crossref
Ellen Tyquin, Amisha Mehta & Lisa Bradley. (2020) Distrust in corporate communications: does it matter?. Corporate Communications: An International Journal 26:1, pages 40-54.
Crossref
Nicholas Browning & Kaye D. Sweetser. (2020) How media diet, partisan frames, candidate traits, and political organization-public relationship communication drive party reputation. Public Relations Review 46:2, pages 101884.
Crossref
Hanna Reinikainen, Jaana T. Kari & Vilma Luoma-aho. (2020) Generation Z and Organizational Listening on Social Media. Media and Communication 8:2, pages 185-196.
Crossref
Pierre-Charles Pupion & Stéphane Trébucq. (2020) La dialogique publique et le dialogue : une voie de recherche pour un management public performant. Gestion et management public Volume 7 / n°3:1, pages 6-12.
Crossref
Jim Macnamara. (2020) Corporate listening: unlocking insights from VOC, VOE and VOS for mutual benefits. Corporate Communications: An International Journal 25:3, pages 377-393.
Crossref
Karen B. Sanders & Elena Gutiérrez‐García. 2020. The Handbook of Public Sector Communication. The Handbook of Public Sector Communication 289 302 .
Chun-Ju Flora Hung-Baesecke & Yi-Ru Regina Chen. (2020) Explicating trust and its relation to dialogue at a time of divided societies. Public Relations Review 46:1, pages 101890.
Crossref
Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke & Xianhong Chen. (2020) Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue. Public Relations Review 46:1, pages 101878.
Crossref
Young Eun Park & Minjeong Kang. (2020) When crowdsourcing in CSR leads to dialogic communication: The effects of trust and distrust. Public Relations Review 46:1, pages 101867.
Crossref
Michael L. Kent & Chaoyuan Li. (2020) Toward a normative social media theory for public relations. Public Relations Review 46:1, pages 101857.
Crossref
Yi-Hui Christine Huang, Yuanhang Lu, Christine Hiu Ying Choy, Lang Kao & Yu-tzung Chang. (2020) How responsiveness works in mainland China: Effects on institutional trust and political participation. Public Relations Review 46:1, pages 101855.
Crossref
Yang Cheng, Hongmei Shen & Qiaolei Jiang. (2020) Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal. Public Relations Review 46:1, pages 101816.
Crossref
Song Harris Ao & Qiongyao Serena Huang. (2020) A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts. Public Relations Review 46:1, pages 101814.
Crossref
Erica Ciszek. (2020) “We are people, not transactions”: Trust as a precursor to dialogue with LGBTQ publics. Public Relations Review 46:1, pages 101759.
Crossref
Yuan Wang & Yiyi Yang. (2020) Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics. Computers in Human Behavior 104, pages 106183.
Crossref
Michele K. Olson, Jeannette Sutton, Sarah C. Vos, Robert Prestley, Scott L. Renshaw & Carter T. Butts. (2019) Build community before the storm: The National Weather Service's social media engagement. Journal of Contingencies and Crisis Management 27:4, pages 359-373.
Crossref
Soo-Yeon Kim & Hyeyoung Park. (2019) Construct Development of Repairing Trust and Strengthening Distrust in Corporate Crisis Communication Management. Korean Journal of Journalism & Communication Studies 63:5, pages 319-363.
Crossref
Yong Liu. (2019) Enacting a low-carbon economy: Policies and distrust between government employees and enterprises in China. Energy Policy 130, pages 130-138.
Crossref
Sung-Un Yang. (2018) Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy. Journalism & Mass Communication Quarterly 95:4, pages 1011-1032.
Crossref
Charmaine du Plessis. (2018) Social media crisis communication: Enhancing a discourse of renewal through dialogic content. Public Relations Review 44:5, pages 829-838.
Crossref
Sun-Wook Yoo & Hyeyoung Park. (2018) University Public Relations and Academic Achievement. Korean Journal of Journalism & Communication Studies 62:5, pages 329-363.
Crossref
Young Kim. (2018) Enhancing employee communication behaviors for sensemaking and sensegiving in crisis situations. Journal of Communication Management 22:4, pages 451-475.
Crossref
Jim Macnamara. 2018. The Handbook of Communication Engagement. The Handbook of Communication Engagement 115 132 .
Nadine Strauß. (2018) The role of trust in investor relations: a conceptual framework. Corporate Communications: An International Journal 23:1, pages 2-16.
Crossref
Amy Thurlow, Alla Kushniryk, Anthony R. Yue, Kim Blanchette, Peter Murchland & Alyssa Simon. (2017) Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context. Public Relations Review 43:1, pages 71-79.
Crossref
Stefania Romenti, Chiara Valentini, Grazia Murtarelli & Katia Meggiorin. (2016) Measuring online dialogic conversations’ quality: a scale development. Journal of Communication Management 20:4, pages 328-346.
Crossref
Samaneh Bagheri, Rob J. Kusters, Jos J.M. Trienekens & Hugo V.N. van der Zandt. (2016) Classification Framework of Knowledge Transfer Issues Across Value Networks. Procedia CIRP 47, pages 382-387.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.