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Journal of Current Issues & Research in Advertising Volume 14, 1992 - Issue 1
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Original Articles

Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer

Barbara B. Stern Department of Business Administration at Rutgers, The State University of New Jersey, Newark Campus, USA
Pages 9-21 | Published online: 08 May 2012

Citations (17)

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Read on this site (8)

Vikram Kapoor, Maurice Patterson & Lisa O’Malley. (2020) Liminal consumption of “the cosmic ballet”: an autoethnography. Consumption Markets & Culture 23:1, pages 61-80.
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Pauline Maclaran. (2015) Feminism’s fourth wave: a research agenda for marketing and consumer research. Journal of Marketing Management 31:15-16, pages 1732-1738.
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Carla Stalling Walter. (2012) Moving (Euro American) consumers in mysterious ways with African-American social dance in commercials. Consumption Markets & Culture 15:1, pages 19-40.
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Natalia Yannopoulou & Richard Elliott. (2008) Open versus closed advertising texts and interpretive communities. International Journal of Advertising 27:1, pages 9-36.
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Barbara B. Stern & Cristel A. Russell. (2004) Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption. Consumption Markets & Culture 7:4, pages 371-394.
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Chun Wah Lee. (2003) A Study of Singapore's English Channel Television Commercials and Sex-Role Stereotypes. Asian Journal of Women's Studies 9:3, pages 78-100.
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Tom Reichert. (2001) “Lesbian Chic” Imagery in Advertising: Interpretations and Insights of Female Same-Sex Eroticism. Journal of Current Issues & Research in Advertising 23:2, pages 9-22.
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FrederickW. Langrehr & ClarkeL. Caywood. (1995) A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising. Journal of Current Issues & Research in Advertising 17:1, pages 33-47.
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Articles from other publishers (9)

Camilla Quental, Pilar Rojas Gaviria & Céline del Bucchia. (2023) The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance. Gender, Work & Organization 30:5, pages 1816-1838.
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Kathrynn Pounders & Amanda Mabry‐Flynn. (2019) Consumer Response toward Plus‐Size Models Featured in the Mainstream Media. Journal of Consumer Affairs 53:4, pages 1355-1379.
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Tom van Laer, Ko de Ruyter, Luca M. Visconti & Martin Wetzels. (2014) The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation. Journal of Consumer Research 40:5, pages 797-817.
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Mark Tadajewski. (2013) Helen Woodward and Hazel Kyrk. Journal of Historical Research in Marketing 5:3, pages 385-412.
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Pauline Maclaran. (2012) Marketing and feminism in historic perspective. Journal of Historical Research in Marketing 4:3, pages 462-469.
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Stephen J Arnold, Robert V Kozinets & Jay M Handelman. (2001) Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers. Journal of Retailing 77:2, pages 243-271.
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Ursula Hansen & Matthias Bode. 1998. Marktorientierte Unternehmensführung. Marktorientierte Unternehmensführung 57 83 .
Ursula Hansen & Matthias Bode. 1997. Marktorientierte Unternehmensführung. Marktorientierte Unternehmensführung 57 83 .
Pamela L. Alreck. (1994) Commentary: A New Formula for Gendering Products and Brands. Journal of Product & Brand Management 3:1, pages 6-18.
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