Citations (37)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (14)
Carolyn A. Lin & Louvins Pierre. (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention. Journal of Current Issues & Research in Advertising 44:4, pages 542-565.
Read now
Read now
Nilesh S. Bhutada, Brent L. Rollins & Matthew Perri$suffix/text()$suffix/text(). (2017) Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach. Health Communication 32:4, pages 391-400.
Read now
Read now
Ioannis Kareklas, JeffreyR. Carlson & DarrelD. Muehling. (2014) “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising 43:1, pages 18-32.
Read now
Read now
MarkYi-Cheon Yim, VincentJ. Cicchirillo & MinetteE. Drumwright. (2012) The Impact of Stereoscopic Three-Dimensional (3-D) Advertising. Journal of Advertising 41:2, pages 113-128.
Read now
Read now
NileshS. Bhutada, AjitM. Menon, AparnaD. Deshpande & Matthew Perri$suffix/text()$suffix/text(). (2012) Impact of Celebrity Pitch in Direct-to-Consumer Advertising of Prescription Drugs. Health Marketing Quarterly 29:1, pages 35-48.
Read now
Read now
NileshS. Bhutada, ChristopherL. Cook & Matthew Perri$suffix/text()$suffix/text(). (2009) Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs. Health Marketing Quarterly 26:4, pages 333-346.
Read now
Read now
BruceA. Huhmann & Beth Mott‐Stenerson. (2008) Controversial advertisement executions and involvement on elaborative processing and comprehension. Journal of Marketing Communications 14:4, pages 293-313.
Read now
Read now
Hairong Li, Terry Daugherty & Frank Biocca. (2002) Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising 31:3, pages 43-57.
Read now
Read now
Kak Yoon, Paul D. Bolls & Darrel D. Muehling. (1999) The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad. Media Psychology 1:4, pages 331-352.
Read now
Read now
Pam
Scholder Ellen & Paula
Fitzgerald Bone. (1998) Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues. Journal of Advertising 27:4, pages 29-39.
Read now
Read now
GordonC. Bruner$suffix/text()$suffix/text(). (1998) Standardization & Justification: Do Aad Scales Measure Up?. Journal of Current Issues & Research in Advertising 20:1, pages 1-18.
Read now
Read now
Kak Yoon, RussellN. Laczniak, DarrelD. Muehling & BonnieB. Reece. (1995) A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis. Journal of Current Issues & Research in Advertising 17:2, pages 53-67.
Read now
Read now
DarrelD. Muehling & Michelle McCann. (1993) Attitude toward the Ad: A Review. Journal of Current Issues & Research in Advertising 15:2, pages 25-58.
Read now
Read now
DarrelD. Muehling, RussellN. Laczniak & J.
Craig Andrews. (1993) Defining, Operationalizing, and Using Involvement in Advertising Research: A Review. Journal of Current Issues & Research in Advertising 15:1, pages 21-57.
Read now
Read now
Articles from other publishers (23)
William K. Darley & Jeen-Su Lim. (2022) Advertising creativity and its effects: a meta-analysis of the moderating role of modality. Marketing Letters 34:1, pages 99-111.
Crossref
Crossref
Malaika Brengman, Kim Willems & Laurens De Gauquier. (2022) Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence. Frontiers in Psychology 13.
Crossref
Crossref
Wai Han Lo & Ka Lun Benjamin Cheng. (2020) Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. Information Technology & Tourism 22:4, pages 537-562.
Crossref
Crossref
Tegegne Tesfaye Haile & Mincheol Kang. (2020) Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults. Sustainability 12:21, pages 9185.
Crossref
Crossref
Mark Yi-Cheon Yim & Chan Yun Yoo. (2022) Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment. Journal of Interactive Marketing 50:1, pages 65-80.
Crossref
Crossref
Mark Yi-Cheon Yim & Sun-Young Park. (2019) “I am not satisfied with my body, so I like augmented reality (AR)”. Journal of Business Research 100, pages 581-589.
Crossref
Crossref
Yung Kyun Choi. (2019) Characters’ persuasion effects in advergaming. Internet Research 29:2, pages 367-380.
Crossref
Crossref
Hyejin Bang, Jooyoung Kim & Dongwon Choi. (2018) Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. Computers in Human Behavior 89, pages 70-78.
Crossref
Crossref
Mark Yi-Cheon Yim, Tae Hyun Baek & Paul L. Sauer. (2018) I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media. Journal of Interactive Marketing 44, pages 122-139.
Crossref
Crossref
Jörn Redler. 2018. Handbuch Techniken der Kommunikation. Handbuch Techniken der Kommunikation
553
586
.
Soyeon Kwon, Sejin Ha & Chris Kowal. (2017) How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement. Computers in Human Behavior 75, pages 1-13.
Crossref
Crossref
Christina Giakoumaki, George J. Avlonitis & George Baltas. (2016) Does ingredient advertising work? Some evidence on its impact. Journal of Business & Industrial Marketing 31:7, pages 901-913.
Crossref
Crossref
Verena M. Wottrich & Hilde A. M. Voorveld. 2016. Advances in Advertising Research (Vol. VI). Advances in Advertising Research (Vol. VI)
325
335
.
Jörn Redler. 2016. Handbuch Sozialtechniken der Kommunikation. Handbuch Sozialtechniken der Kommunikation
1
34
.
J. Craig Andrews, Conrad J. Choiniere & David B. Portnoy. (2015) Opportunities for Consumer Research from the Food and Drug Administration's Center for Tobacco Products. Journal of Public Policy & Marketing 34:1, pages 119-130.
Crossref
Crossref
Brent Rollins & Nilesh Bhutada. (2014) Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements. International Journal of Pharmaceutical and Healthcare Marketing 8:2, pages 164-177.
Crossref
Crossref
Seung-A Annie Jin. (2009) The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores. Journal of Interactive Marketing 23:3, pages 234-246.
Crossref
Crossref
Sanjeev Verma. (2009) Do All Advertising Appeals Influence Consumer Purchase Decision. Global Business Review 10:1, pages 33-43.
Crossref
Crossref
Ulrich R. Orth, Harold F. Koenig & Zuzana Firbasova. (2007) Cross‐national differences in consumer response to the framing of advertising messages. European Journal of Marketing 41:3/4, pages 327-348.
Crossref
Crossref
Hairong Li, Terry Daugherty & Frank Biocca. (2003) The Role of Virtual Experience in Consumer Learning. Journal of Consumer Psychology 13:4, pages 395-407.
Crossref
Crossref
Kathleen J. KellyMichael D. SlaterDavid KaranLiza Hunn. (2018) The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages. Journal of Public Policy & Marketing 19:2, pages 189-200.
Crossref
Crossref
Patrick De Pelsmacker & M. Geuens. (1998) Reactions to different types of ads in Belgium and Poland. International Marketing Review 15:4, pages 277-290.
Crossref
Crossref
Richard Vézina & Olivia Paul. (1997) Provocation in advertising: A conceptualization and an empirical assessment. International Journal of Research in Marketing 14:2, pages 177-192.
Crossref
Crossref