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Journal of Current Issues & Research in Advertising Volume 14, 1992 - Issue 1
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Original Articles

Advertising Stimulus Effects: A Review

Larry Percy Lintas, U.S.A.
&
John R. Rossiter Australian Graduate School of Management Sidney, Australia
Pages 75-90 | Published online: 08 May 2012

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Wendy Macias, Mina Lee & Nicole Cunningham. (2018) Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol. Health Communication 33:12, pages 1482-1493.
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John G. Wirtz, Johnny V. Sparks & Thais M. Zimbres. (2018) The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review. International Journal of Advertising 37:2, pages 168-198.
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Tom Reichert, Courtney Carpenter Childers & LeonardN. Reid. (2012) How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising. Journal of Current Issues & Research in Advertising 33:1, pages 1-19.
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Kihan Kim & Yunjae Cheong. (2011) Latent Factors of Executional Elements Influencing Commercial Likeability: An Exploratory Study of Super Bowl Commercials. Journal of Global Academy of Marketing Science 21:2, pages 83-93.
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Ruoh-Nan Yan, Jennifer Paff Ogle & Karen H. Hyllegard. (2010) The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel. Journal of Marketing Communications 16:4, pages 203-224.
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Christine Petr. (2009) Fame Is Not Always a Positive Asset for Heritage Equity! Some Clues from Buying Intentions of National Tourists . Journal of Travel & Tourism Marketing 26:1, pages 1-18.
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Tom Reichert & Shuhua Zhou. (2007) Consumer Responses to Sexual Magazine Covers on a Men's Magazine. Journal of Promotion Management 13:1-2, pages 127-144.
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Tom Reichert, MichaelS. Latour & Joo Young Kim. (2007) Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising. Journal of Current Issues & Research in Advertising 29:2, pages 63-77.
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Tom Reichert & Ignatius Fosu. (2005) Women's Responses to Sex in Advertising. Journal of Promotion Management 11:2-3, pages 143-153.
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Tom Reichert & Kristin McRee Walker. (2005) Sex and Magazine Promotion. Journal of Promotion Management 11:2-3, pages 131-141.
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Tom Reichert. (2005) Do Sexy Cover Models Increase Magazine Sales?. Journal of Promotion Management 11:2-3, pages 113-130.
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Tom Reichert. (2002) Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising. Annual Review of Sex Research 13:1, pages 241-273.
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Tom Reichert. (2001) “Lesbian Chic” Imagery in Advertising: Interpretations and Insights of Female Same-Sex Eroticism. Journal of Current Issues & Research in Advertising 23:2, pages 9-22.
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Tom Reichert, SusanE. Heckler & Sally Jackson. (2001) The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion. Journal of Advertising 30:1, pages 13-27.
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SusanE. Morgan & Tom Reichert. (1999) The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements. Journal of Advertising 28:4, pages 1-12.
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Gerard Prendergast & Chan Chi Hang. (1999) The Effectiveness of Exterior Bus Advertising in Hong Kong. Journal of International Consumer Marketing 11:3, pages 33-50.
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JohnR. Rossiter & Steven Bellman. (1999) A Proposed Model for Explaining and Measuring Web Ad Effectiveness. Journal of Current Issues & Research in Advertising 21:1, pages 13-31.
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GordonC. Bruner$suffix/text()$suffix/text(). (1998) Standardization & Justification: Do Aad Scales Measure Up?. Journal of Current Issues & Research in Advertising 20:1, pages 1-18.
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Patrick De Pelsmacker & Joeri Van Den Bergh. (1996) The Communication Effects of Provocation in Print Advertising. International Journal of Advertising 15:3, pages 203-221.
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TeresaJ. Domzal & JeromeB. Kernan. (1994) Creative Features of Globally-Understood Advertisements. Journal of Current Issues & Research in Advertising 16:1, pages 29-47.
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DeborahJ. Macinnis & DouglasM. Stayman. (1993) Focal and Emotional Integration: Constructs, Measures, and Preliminary Evidence. Journal of Advertising 22:4, pages 51-66.
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DarrelD. Muehling & Michelle McCann. (1993) Attitude toward the Ad: A Review. Journal of Current Issues & Research in Advertising 15:2, pages 25-58.
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Sarah K. Calabrese, David A. Kalwicz, John F. Dovidio, Sharanya Rao, Djordje X. Modrakovic, Cheriko A. Boone, Manya Magnus, Michael Kharfen, Viraj V. Patel & Maria Cecilia Zea. (2023) Targeted social marketing of PrEP and the stigmatization of black sexual minority men. PLOS ONE 18:5, pages e0285329.
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Nazuk Sharma & James R. Stock. (2022) The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes. Journal of Consumer Marketing 39:4, pages 345-357.
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Mateusz Sobiech. (2021) Media Image Management and Provocation – A Case Study of Wojciech Cejrowski. Zarządzanie Mediami 9:4, pages 707-721.
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M.S. Balaji, Yangyang Jiang & Subhash Jha. (2021) Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. Journal of Business Research 136, pages 293-304.
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Krunal K. Punjani & V.V. Ravi Kumar. (2021) Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth. Journal of Advances in Management Research 18:5, pages 738-757.
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Joanna Cartwright, Helen McCormick & Gary Warnaby. (2016) Consumers' emotional responses to the Christmas TV advertising of four retail brands. Journal of Retailing and Consumer Services 29, pages 82-91.
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Christian Schemer. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 451 472 .
George G. Panigyrakis & Antigone G. Kyrousi. (2015) Color effects in print advertising: a research update (1985-2012). Corporate Communications: An International Journal 20:3, pages 233-255.
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Catherine E. Tucker. (2015) The Reach and Persuasiveness of Viral Video Ads. Marketing Science 34:2, pages 281-296.
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Catherine E. Tucker. 2015. 541 562 .
Antigone G. Kyrousi & George G. Panigyrakis. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V) 29 45 .
Jung-Gyo Lee & Jaejin Park. (2014) The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement. International Journal of Sports Marketing and Sponsorship 16:1, pages 50-69.
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Tom Reichert. 2010. Wiley International Encyclopedia of Marketing. Wiley International Encyclopedia of Marketing.
Karen Hyllegard, Jennifer Ogle & Ruoh‐Nan Yan. (2009) The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer. Journal of Fashion Marketing and Management: An International Journal 13:1, pages 109-127.
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Jennifer J. Argo, Darren W. Dahl & Andrea C. Morales. (2018) Positive Consumer Contagion: Responses to Attractive Others in a Retail Context. Journal of Marketing Research 45:6, pages 690-701.
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TOM REICHERT. (2005) The Prevalence of Sexual Imagery in Ads Targeted to Young Adults. Journal of Consumer Affairs 37:2, pages 403-412.
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Tom Reichert & Jacqueline Lambiase. (2003) How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires. Sexuality and Culture 7:3, pages 120-136.
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H. Shanker Krishnan & Dipankar Chakravarti. (1999) Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template. Journal of Consumer Psychology 8:1, pages 1-37.
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Charles F. Hofacker & Jamie Murphy. (1998) World Wide Web banner advertisement copy testing. European Journal of Marketing 32:7/8, pages 703-712.
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Richard Vézina & Olivia Paul. (1997) Provocation in advertising: A conceptualization and an empirical assessment. International Journal of Research in Marketing 14:2, pages 177-192.
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Catherine Tucker. (2011) Ad Virality and Ad Persuasiveness. SSRN Electronic Journal.
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