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Journal of Current Issues & Research in Advertising Volume 14, 1992 - Issue 2
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Original Articles

The Information Content of Newspaper Advertising

Avery M. Abernethy Auburn University, USA
Pages 63-68 | Published online: 08 May 2012

Citations (15)

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Read on this site (5)

Cindy Elmore. (2023) Selling to soldiers: warrior hero masculinity and missing military women in stars and stripes’ Iraq war advertising. Feminist Media Studies 0:0, pages 1-16.
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Veronika Papyrina. (2019) The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising. Journal of Promotion Management 25:1, pages 1-19.
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Kara Chan & Fanny Chan. (2005) Information content of television advertising in China: an update. Asian Journal of Communication 15:1, pages 1-15.
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Richard Sparkman. (1996) Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis. Journal of Current Issues & Research in Advertising 18:2, pages 53-57.
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AveryM. Abernethy & GeorgeR. Franke. (1996) The Information Content of Advertising: A Meta-Analysis. Journal of Advertising 25:2, pages 1-17.
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Articles from other publishers (10)

Dimitris Drossos, Constantinos Coursaris & Eleni Kagiouli. (2023) Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages. Journal of Consumer Behaviour.
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Regina Jihea Ahn, Michelle R. Nelson & Gail M. Ferguson. (2020) Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica. Newspaper Research Journal 41:2, pages 179-203.
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Rajeev Batra & Kevin Lane Keller. (2016) Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing 80:6, pages 122-145.
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Yuan Gao. 2007. Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design. Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design 40 44 .
R. Michael HoefgesKent M. Lancaster. (2018) The Critical Role of Advertising Media Planning in Federal Rule 23 Class Action Notice. Journal of Public Policy & Marketing 19:2, pages 201-212.
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. 1999. Television. Television 311 369 .
Avery M. AbernethyGeorge R. Franke. (2018) FTC Regulatory Activity and the Information Content of Advertising. Journal of Public Policy & Marketing 17:2, pages 239-256.
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Charles R. Taylor. (2018) A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards. Journal of Public Policy & Marketing 16:1, pages 179-186.
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Michael T. Elliott & Pamela Lockard. (1996) An analysis of information content in infomercial programs. Journal of Direct Marketing 10:2, pages 44-55.
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Charles R. TaylorJohn C. Taylor. (2018) Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards. Journal of Public Policy & Marketing 13:1, pages 97-107.
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