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Journal of Current Issues & Research in Advertising Volume 14, 1992 - Issue 2
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Original Articles

White Space in Newspaper Grocery Advertising: Some New Findings

Laurence Jacobs College of Business at the University of Hawaii, Honolulu, USA
&
Christopher L. Poillon
Pages 69-75 | Published online: 08 May 2012

Citations (6)

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Read on this site (1)

Hyokjin Kwak, Yuli Zhang, Marina Puzakova & Takeshi Moriguchi. (2020) Going it alone or together: the role of space between products on consumer perceptions of price promotions. International Journal of Advertising 39:7, pages 1086-1114.
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Articles from other publishers (5)

Tanvi Gupta & Henrik Hagtvedt. (2021) Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures. Journal of Consumer Research 48:3, pages 474-491.
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Yunhui Huang, Kai H. Lim, Zhijie Lin & Shunping Han. (2019) Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference. Information Systems Research 30:3, pages 963-979.
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Canice M C Kwan, Xianchi Dai & Robert S WyerJr.Jr.. (2017) Contextual Influences on Message Persuasion: The Effect of Empty Space. Journal of Consumer Research 44:2, pages 448-464.
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Charles F. Hofacker & Jamie Murphy. (1998) World Wide Web banner advertisement copy testing. European Journal of Marketing 32:7/8, pages 703-712.
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Yunhui Huang, Shunping Han & Zhijie Lin. (2017) Product Catalog Density of Online Stores: How Space Influences Store Price Perception and Consumer Preference. SSRN Electronic Journal.
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